First Eco-Friendly Baby Wipes Warmer Unveiled by Prince Lionheart

Industry Leader Creates First and Only Warmer for Reusable "Green" Wipes
SANTA MARIA, Calif.--(Business Wire)--
Industry leading baby products manufacturer Prince Lionheart has announced the
release of Warmies® Wipe Warmer, the first and ONLY baby wipes warmer available
on the market created for use with eco-friendly reusable baby wipes. The
innovative new warmer utilizes a patented Ever-Fresh® System to keep reusable
wipes made of 100% bamboo cloth moist and fresh. While it can accommodate all
standard baby wipes, the patented system was designed to be used in conjunction
with Prince Lionheart`s Warmies®, which are naturally anti-bacterial, un-dyed
and unbleached. Best of all they are washable and reusable!

Warmies® washable and reusable bamboo wipes are an indispensable accessory for
parents who use a diaper service, babies with allergies or sensitive skin, and
discriminating parents who want what`s best for their baby and the environment.

"At Prince Lionheart we listen to the concerns and wants of parents and create
innovative new products to fulfill these needs," said Kelly Griffiths, President
and CEO of Prince Lionheart. "Our new eco-friendly baby Warmies Wipe Warmer was
created as a response to discerning parents who want environmentally friendly
products that their babies love."

The new eco-friendly Warmies® Wipe Warmer boasts a number of innovative features
such as:

* Advanced heating and insulation keeps Warmies® just the right temperature
* Molded with an EPA approved antimicrobial additive to inhibit the growth of
micro-organisms and bacteria
* Nightlight for nighttime diaper changes
* Includes 4 Warmies®, reusable wipes made from 100% bamboo
* Includes one Ever-Fresh® pillow to keep wipes moist and fresh
* Additional Warmies and Ever-Fresh® pillows sold separately

"Many new parents can testify to the fussiness that is created by using cold
wipes when changing their infant`s diaper," said Griffiths. "Babies love the
warmed, gentle wipes and parents love the fact that our Warmies are reusable,
safe for the health of their baby, and good for the environment."

For more information on Warmies® Wipe Warmer and Prince Lionheart please visit
www.princelionheart.com or call 800-544-1132.

About Prince Lionheart

Prince Lionheart designs, manufactures, and distributes innovative products that
fulfill a range of baby care needs including Feeding, Nursery, Safety, Play, and
Travel products. For more than three decades, Prince Lionheart products have
been found in the homes of millions of families, making it one of the most
recognized and trusted brands in the industry. All Prince Lionheart products are
designed with safety in mind and manufactured to the highest of quality
standards. For more information visit www.princelionheart.com or call
800-544-1132.

For Prince Lionheart
Natalie Rozier, 805-284-7778

Copyright Business Wire 2009