Prenova Selects Write2Market For Energy Public Relations Outreach

Energy Firm Showcases Comprehensive Solution Through Focused Public Relations
Approach
ATLANTA--(Business Wire)--
Prenova, the 10 year-old energy services firm responsible for $2 billion in
annual energy purchases, is partnering with Write2Market, an Atlanta public
relations agency focused on energy and sustainability, to raise awareness
regarding Prenova`s full-service approach to optimizing energy spending.

"We`re in a very competitive marketplace with a lot of companies that claim to
do what we do," stated Scott Beaver, Director of Marketing for Prenova. "The
reality is that we deliver a greater breadth of services by addressing both the
supply and demand side of the energy equation, but need to get above the noise
and communicate this fact effectively."

Prenova is engaging Write2Market to deploy a public relations intensive strategy
tightly targeted to key verticals such as retail and the restaurant industry.
With long-standing energy expertise through clients such as Mansfield Oil,
BioBlend, the American Petroleum Institute and MyCelx, Write2Market is a natural
choice for Prenova, but Prenova`s selection of the innovative niche firm was
based more on the goals of Beaver`s focused PR strategy.

"My strategy is very selective, and I needed a firm that could support that
strategy with minimal direction," related Beaver. "Write2Market comes to me with
the ideas, rather than the other way around. They have the media relationships
we needed, and they stay on target to keep costs in check. With such a small
internal marketing organization and limited bandwidth, I need that from the
companies that I work with."

The focused strategy is already starting to pay dividends in premium exposure,
including invited coverage in several leading national publications such as
BusinessWeek, MarketWatch, and Chain Store Age. "I`m really excited about
working with Prenova," says Lisa Calhoun, President of Write2Market. "Prenova is
an innovation leader in the energy industry. And we plan to make sure that
everyone in the marketplace knows that."

About Prenova

Brokering over $2 billion in annual energy expenses across hundreds of thousands
of locations, Prenova is a one-stop resource for multi-site companies who want
to optimize energy spending. Relied on by major national brands in consumer
services, including retail, restaurant, hospitality, and grocery, Prenova helps
companies reduce energy spend by driving down utility costs and improving energy
efficiency. With proven proprietary systems that react in real time to changing
conditions, Prenova improves profitability not only across the enterprise, but
also at a site level. http://www.prenova.com/

About Write2Market

Write2Market is a results-driven, no-nonsense public relations agency. Cited by
The Wall Street Journal, USA Today, Inc., BusinessWeek and Entrepreneur, we help
clients drive sales by hooking new customers with great content while they are
still considering which company to contact. Find out more at
http://www.write2market.com/.

Write2Market
Joanna Pera, 404-419-6677 x 105
joanna@write2market.com

Copyright Business Wire 2009