A Brand Reborn - New Greyhound Buses Redefine Leisure Travel

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Tue Apr 7, 2009 7:00am EDT

Upgraded Fleet Features Wi-Fi, More Legroom, New Take on Classic Design

DALLAS, April 7 /PRNewswire/ -- In its continued commitment to offering the
best in leisure bus travel, Greyhound Lines, Inc., the largest North American
provider of intercity bus transportation, today began unveiling its fleet of
new buses designed to offer a more comfortable riding experience.  The first
of the 102 re-designed buses debuted on the company's New York to Montreal and
New York to Toronto routes, with additional buses slated to begin appearing on
the New York to Boston route by mid-April.  Over time, Greyhound will replace
the entire nationwide fleet. 

"More than an updated paint job, our new buses offer a truly upgraded
experience for customers and a new way to sit back and experience the open
road," said Dave Leach, president and chief executive officer, Greyhound
Lines, Inc.  "As the industry leader, Greyhound sets the bar for what bus
travel should aspire to be, continuously evolving and innovating to offer the
very best service."

The new buses will feature a sleek exterior of strong blue and premium silver
colors, highlighting a new Greyhound logo.  Inside, passengers will be
delighted with the vast upgrades and amenities available onboard including
extra legroom, free Wi-Fi access, power outlets and three-point seat belts. 

Greyhound first ordered 33 Prevost X3-45 buses for its BoltBus service last
year.  The X3-45 is a high-end model in the Prevost line, similar to those
used by entertainers and celebrities.  The bus, which seats 50 passengers,
provides Greyhound with the most environmentally friendly vehicle on the road,
along with the comfort of a smooth ride.

The Golden Age of Bus Travel, Today 
For nearly a century, Greyhound has been an American icon, providing safe,
enjoyable and affordable travel to nearly 25 million passengers each year.  To
take the brand into the next century of service, Greyhound worked with its
advertising agency of record, San Francisco Bay Area-based firm Butler, Shine,
Stern and Partners (BSSP), to develop the new design.  

Inspiration for the new bus design started with a look back at Greyhound's
rich and recognizable design heritage from the early and mid-20th century,
when the brand's signature colors and running dog were first introduced to
underscore the adventure, luxury and efficiency of leisure bus travel.  This
"Golden Age of Bus Travel" era provided a launch point for not only updating
the color palette and logo to modern tastes, but also improving the onboard
amenities as well.  

"Our iconic running dog is one of the most-recognized brands in the world,"
noted Leach.  "With these new innovations, we are poised to strengthen the
Greyhound brand in the minds of current customers, as well as introduce the
convenience of bus travel to a new generation of passengers." 

Continued Commitment to Innovation
The bus re-design is part of an on-going effort by Greyhound to improve the
travel experience and modernize its service offerings.  In 2005, it began a
three-year $60 million initiative to enhance its buses, terminals and services
from coast-to-coast.  Greyhound upgraded its 125 facilities with new signage,
fresh paint, renovated restroom facilities, plasma screen televisions and
other improvements. 

Over the next five years, Greyhound will continue to invest in the new fleet,
with even more terminal upgrades and new driver uniforms, which will reflect
the company's new brand identity.  For more information about the new buses,
visit www.greyhound.com.

About Greyhound
Greyhound is the largest North American provider of intercity bus
transportation, serving more than 2,300 destinations with more than 10,500
daily departures across the continent.  The company also provides Greyhound
PackageXpress and charters.  For fare and schedule information or to buy
tickets, call 1-800-231-2222 or visit the Web site at www.greyhound.com. 
Follow Greyhound on Twitter for the latest news and travel deals,
http://twitter.com/GreyhoundBus.




SOURCE  Greyhound Lines, Inc.

Abby Wambaugh, Spokeswoman of Greyhound, mobile, +1-972-322-0581,
abby.wambaugh@greyhound.com; or Maude Wilson of Edelman, mobile,
+1-415-373-2706, maude.wilson@edelman.com, for Greyhound
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