Video: Kraft Foods and Save the Children Team Up to Fight Malnutrition in Indonesia...

Video: Kraft Foods and Save the Children Team Up to Fight Malnutrition in
Indonesia and Philippines in Commemoration of World Health Day

US$3 Million Commitment to Feed and Educate 180,000 Impoverished Families
Represents Company's Largest Donation in Asia

NORTHFIELD, Ill., April 7 /PRNewswire-FirstCall/ -- Recognizing World Health
Day, Kraft Foods (NYSE: KFT) and Save the Children today announced a
partnership to help Filipino and Indonesian families suffering from
malnutrition. The three-year, US$3 million commitment from the Kraft Foods
Foundation will support community-based meal distribution and improve
nutrition education. The program will reach more than 180,000 children and
families in geographies where the prevalence of malnutrition has been made
even more acute by the global hunger crisis.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/kraftfoodssavethechildren/37576/

The donation is the largest community investment ever made by the company and
its foundation in Asia. It is the next ingredient in a three-year, $180
million commitment by the company and its foundation to make a delicious
difference in the world by fighting hunger and supporting healthy lifestyles.

"It is critical that families and communities have the tools to prepare for
and respond to the child hunger crisis," said Charles MacCormack, President
and CEO, Save the Children. "Investment in long-term interventions will play a
key role in preventing and mitigating food shortages. We know that protecting
vulnerable children requires a comprehensive effort -- one that includes the
public, private and humanitarian sectors -- to address the complex issues of
hunger and poverty. Kraft Foods' support of Save the Children's work in
Indonesia and the Philippines will reach thousands of children who are living
on the edge of survival and give them an opportunity to thrive."

"As the second largest food company in the world, it is important for us to be
part of the solution," said Sanjay Khosla, Executive Vice President and
President, International, Kraft Foods. "For decades, Kraft Foods has been at
the forefront of fighting hunger -- from our community outreach to our
affordable nutrition offerings. In partnership with Save the Children, we're
stepping up our efforts to fight malnutrition, which plagues the lives of
children in Indonesia and the Philippines everyday."

Malnutrition threatens the health and well-being, and ultimately the future,
of Indonesian and Filipino children. In Indonesia, national data indicate 18
percent of children under five years old are underweight for their age. And,
the stunting rate in children is 37 percent -- an indicator of chronic
undernourishment. The Philippines similarly struggles with malnutrition.
Protein-energy malnutrition and micronutrient deficiencies remain the leading
nutritional problems in the Philippines. Every day, 2.9 million Filipino
families face hunger according to a national study, leaving 20 percent of
children under five years old and 25 percent of all schoolchildren
underweight. Intensifying the issue is the poignant reality that one-third of
the Filipino population lives in poverty.

In Indonesia, funds will help improve feeding practices, health education and
early childhood development services. Interactive feeding sessions and cooking
demonstrations will teach families how to make healthy, affordable choices and
improve their feeding practices and care for young children. In addition,
programs will enhance children's early cognitive and social development to
improve their nutrition, health and education status.

In the Philippines, the program will provide nutritious meals and vitamin
supplements to children and supply educational materials on children's health,
nutrition, sanitation and hygiene. It also will educate volunteer health
workers on recognizing malnutrition and referring affected children for
treatment. Kraft Foods volunteers will assist with menu and food preparation,
in-school feeding, take-home ration distributions and community garden
planting.

Kraft Foods' Support of Food Security

Kraft Foods works everyday to make a delicious difference in communities
worldwide. The company, along with the Kraft Foods Foundation, is addressing
food insecurity to affect lasting change, while supporting immediate needs.
Through a three-pronged approach, the company is being part of the solution.

First, the company meets immediate needs through financial aid and food
donations. Since 1997, Kraft Foods has provided more than 1 billion servings
of fresh food worldwide. And, in the last five years alone, the company
donated $100 million in cash and $300 million in food.

Second, Kraft Foods makes products that provide affordable nutrition, such as
Tang fortified beverages in Asia Pacific and Latin America, Eden cheese in the
Philippines, Biskuat biscuits in South East Asia and Jia Gai biscuits in
China. Providing accessible nutrition is an important part of the company's
strategy.

Last, through sustainable agriculture, the company is helping deliver social,
environmental and economic benefits. Through a partnership with the Rainforest
Alliance, the company has helped 200,000 coffee farmers. Building on these
efforts, a new partnership with the Bill and Melinda Gates Foundation will
ultimately help an estimated 1.6 million cocoa and cashew farmers in Africa.

Editor's note:
Broadcast quality b-roll is available from Kraft Foods upon request.

ABOUT SAVE THE CHILDREN

Save the Children is the leading, independent organization creating lasting
change for children in need in the United States and around the world. For
more than 75 years, Save the Children has been helping children survive and
thrive by improving their health, education and economic opportunities and, in
times of acute crisis, mobilizing lifesaving assistance to help children
recover from the effects of war, conflict and natural disasters. For more
information, visit: www.savethechildren.org.

ABOUT KRAFT FOODS

Kraft Foods (http://www.kraftfoodscompany.com) makes today delicious in 150
countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make
delicious foods consumers can feel good about. From American brand icons like
Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer
meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia
cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and
Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions
of smiles a day. Kraft Foods (NYSE: KFT) is the world's second largest food
company with annual revenues of $42 billion. The company is a member of the
Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones
Sustainability Index and Ethibel Sustainability Index.

SOURCE Kraft Foods and Save the Children

Lisa Gibbons, Kraft Foods, +1-847-646-4538, news@kraft.com; or Wendy
Christian, Save the Children, +1-203-221-3767, wchristian@savechildren.org