UPDATE 2-Pace raises outlook for 2009

* Says performance means significant increase in 09 outlook

* Market for high-end products "growing rapidly"

* CEO happy with profit forecast of mid-70s mln pounds (Adds CEO comments)

LONDON, April 7 (Reuters) - Digital TV specialist Pace (PIC.L) said on Tuesday that it was significantly increasing its 2009 outlook due to a better performance and market positioning.

It said the better performance was due to increasing demand for its products and the fact that it is seen as the supplier of choice by many of its pay-TV customers.

"There has just been a number of events that came together over the last month to give us the confidence for the rest of the year," said Chief Executive Neil Gaydon.

He added that he was comfortable with analysts' forecasts of a pretax profit this year in the mid 70s of million pounds.

The company added it expected to be in a strong position entering 2010.

The market for high-end products is growing rapidly, Pace said, adding that even in an advanced market such as western Europe less than 2 percent of television households subscribe to a high definition TV service.

"The fact that people are staying at home more, pay TV offers unrivalled value for money ... there is pent-up demand for consumers to want this," added Gaydon. (Reporting by Ben Deighton; Editing by Karen Foster, Greg Mahlich)