CGDC Protecting Its own IP Together With CGPA and All Its Members

Wed Apr 8, 2009 11:06pm EDT

* Reuters is not responsible for the content in this press release.

SHANGHAI, April 8 /PRNewswire-Asia/ -- Howell International Trade Fair Ltd.,
as the one of the organizing parties of CGDC, released the following message:
The China Game Publishers Association (hereafter referred to as CGPA)
authorizes its Department of Legal Affairs to announce the following, in
response to the wrongful accusations by Think Services
rival-event , which have been widely disseminated through its media companies.
What the latter has done not only amounts to interference with the CGPA's work
but is also outrageous defamation.
    (Photo: )
    1.  Think Services, in its worldwide promotion of GDC China which is to be
held in October in Shanghai, used, without approval or authorization from the
organizer of China Game Developers Conference (CGDC), materials of
intellectual property of the first CGDC, including photos at the venue,
statistics about the number of participants and program. This is severe
infringement upon the intellectual property rights of CGDC. Earlier, CGPA, as
organizer of the second CGDC which is to be held this July from 24th-26th,
circulated notices to its 130 Chinese member game companies, asking them to
boycott GDC China. This is to inform them of the infringements done by Think
Services, as well as protecting the rights and interests of the association
and other CGDC involving parties, and in turn the interests of the member
companies. CGPA, therefore, will continue this right protection, asking all
its members to further and strengthen the boycott, as a gesture by the members
of China's game industry in response to the infringements of Think Services.
In fact, as the most influential trade association of the game industry in
China, CGPA has one key responsibility -- protecting the industry against any
infringement; this, of course, includes not only the business interests of its
member companies but also important industrial events held by the government.
    2.  The international game industry joins CGPA in seeing if there is a
monopoly, it is Think Services which is practicing its strategy of monopoly
across the globe, attacking all its potential competitors like LOGIN and
interfering with game developers conference in other countries. As is widely
known by foreign game companies and professionals, GDC was belonged to IGDA
but was later bought by Think Services: this is when the commercialization
began. The then CMP (now Think Services) adopted a commercialized way of
operation and management of the GDC, But CMP would not stop there: to further
expand across the world, it has held game developers conference in many
After GDC San Francisco and GDC Austin, CMP went on with its global strategy:
GDC Canada, GDC Europe and GDC China. The ultimate goal, of course, is to put
all the game developers conferences in the world (or more accurately all the
game developers in the world) under its control, and China, inevitably,
becomes an important step of Think Services' global expansion. However, here
they meet the greatest obstacle -- China's own CGDC. Being the most
influential game association of China, CGPA would not see that domestic game
developers will have to continue to be controlled. As Premier Wen Jiabao
remarked on March 29 when he was visiting Hubei Province, we should encourage
our comic and cartoon professionals to create our own brands, whose
intellectual property rights are in our own hands. This is exactly what CGPA
has done: as organizer of CGDC, it has, in consultation with the Advisory
Board which is made up of top technology experts of Chinese and foreign game
companies, tailor-made, for the game developers, this year's program and
topics to ensure that their needs and questions will be addressed during the
conference. It has also done its best to assist in invitation of top-notch
game producers from home and abroad to speak at the conference. All these
efforts, unfortunately, are against the global expansion of Think Services,
who then, with the help of its monopoly in media and other resources of the
foreign game industry, started violent and lengthy attacks on CGDC. Moreover,
to deprive CGPA of assistance that it may get from overseas partners in
invitation of international speakers and organization of overseas
they forced LOGIN and IGDA to cancel their agreements signed with CGDC and
remove the CGDC LOGO from the LOGIN and IGDA home page. Though Think Services
has done a lot to sabotage the preparation of CGDC, CGPA is determined to
continue to protect the interests of its member companies and the intellectual
property rights of CGDC. It objects to and will resist any effort by Think
Services to achieve global monopoly.
    3.  In response to the accusation that CGDC is an infringement upon the
intellectual property right of Think Services, who has already held Game
Developers Conference in some parts of the world, the Department of Legal
Affairs would like to stress that China, like America and many other countries
in the world, has a sound legal system: great importance is attached to the
protection of intellectual property rights not only by individuals but also
organizations. CGDC is an international event held in the territory of China,
thus bound and protected by laws and regulations of this country. Concerning
this accusation, the Committee checked relevant provisions in China and
communicated with the Trademark Office of State Administration for Industry
and Commerce of P.R. China: (1) as China Game Developers Conference are
general Chinese characters, they will not, according to Chinese law, become a
trademark, so CGPA or any other organization may use these Chinese characters
for events. And such use will not amount to infringement on the English
registered trademark held by Think Services -- Game Developers Conference(R).
In other words, the Chinese characters of China Game Developers Conference
cannot be a registered trademark, let alone one held by Think Services. (2)
Though Think Services (CMP), since 2005, have tried to register "Game
Developers Conference"in China, every time the application was rejected by the
Trademark Office of State Administration for Industry and Commerce of P.R.
China. In fact, according to Chinese laws and as confirmed by the authorities,
such titles cannot be registered as a trademark in China.
    If Think Services holds that CGDC is infringing upon its intellectual
property rights concerning "Game Developers Conference" and "GDC", please
furnish, as soon as possible to the Department of Legal Affairs of CGPA,
documents evidencing approval of its application and the applicability in
China. If the Chinese court decides that the name and LOGO of CGDC is an
infringement upon the intellectual property rights of Think Services, CGPA and
other organizing parties would be happy to make revisions. However, if Think
Services fails to come up with such evidence, or court or trademark
authorities in China do not think it is an IP infringement, Think Services
will have to stop its groundless accusation and defamation. It should also
stop its attack, in the name of "intellection property right protection", on
the overseas partners of CGDC.
( )
To protect their rights and interests, CGPA and other organizing parties
reserve their rights to take action on Think Services through a legal process.
    4.  CGPA would like to remind game professionals coming to the Second CGDC
(which is to be held on July 24-26 during ChinaJoy) that the LOGO and official
name of the conference is China Game Developers Conference (in Chinese), which
is translated into English as "China Game Developers Conference" or shortened
into CGDC.
    5.  The First China Game Developers Conference, held in Shanghai in August
2007, was an event duly approved by the General Administration of Press and
Publication of People's Republic of China (GAPP). The organizers were Howell
International Trade Fair Ltd. and IDG. CMP was not an organizer, rather an
overseas strategic partner who would help the organizers with the invitation
of foreign speakers. The partnership between the three ended in 2008. And it
is important to stress here that what ended in 2008 is merely the cooperation
between the three parties; the two organizers, Howell and IDG, are naturally
entitled to continue with the conference. It was also after that that CGDC
adopted a new LOGO, thus rejecting the one proposed by CMP during the first
conference, which embodies the LOGO of America's GDC. However, Think Services,
without authorization from either of the organizers of the first CGDC, is
using photos taken at the venue and statistics of the number of participants
and other CGDC's IP for the promotion of its own GDC China 2009. This, which
results in confusion in the industry, is a severe infringement upon the
interests of the two organizers. So Think Services must immediately stop this
infringement and the organizers reserve the right to take further reaction. As
can be clearly seen from the above photos, the official name of the first CGDC
is China Game Developers Conference or CGDC, not GDC China as Think Services
claimed. Therefore, Think Services should stop naming its GDC China 2009 as
the second conference.    (Photo: )

     -- Organizing Structure shown on the CGDC07 contract (Upper)
     -- Organizing Structure shown on the Show Directory (Lower Left)
     -- Press Conference of CGDC09 (Lower Right)

    6.  As the most influential association of the game industry in China,
CGPA sees it as one of its responsibilities to promote the development of
foreign companies in China, helping them operate and grow in China. In this
spirit and to accelerate the growth of China's game industry, CGPA has jointly
held a number of events that have achieved great influence in China, such as
ChinaJoy, Census of China's Game Industry and Annual Conference of China's
Game Industry. These events and others not only help domestic enterprises
start exchange and cooperation with foreign companies but also assist the
latter in gaining a comprehensive and objective picture of the Chinese game
industry and market. But, as representative of China's game industry, CGPA is
not to tolerate any effort by foreign organizations to achieve monopoly in
China or the world.
    Last but not least, we'd like to thank Think Services for reminding us and
everyone the country's Anti-monopoly Law, which is duly signed and promulgated
by President Hu Jintao. However, we'd also like to remind Think Services that
it was exactly in one US beverage company's acquisition of one China's
beverage manufacturer that for the first time a proposed acquisition was
rejected on that ground recently.
    Papers should apply with the conference topics:
    1) for topics, please download the conference program at;
    2) to meet with our advisory board member, please visit

    For Procedures in detail, please visit

    For further information, please contact:

     Ms. Cecillia Cao
     Tel:   +86-10-5165-9355 x12

SOURCE  Howell International Trade Fair Ltd.

Ms. Cecillia Cao, +86-10-5165-9355 x12, or
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