MIT Sloan to host its first ever Business in Gaming Conference on May 8, 2009

Mon Apr 13, 2009 7:30am EDT

* Reuters is not responsible for the content in this press release.

Red Sox` Curt Schilling to lead discussion on Massively Multiplayer Online video
games` business model 
CAMBRIDGE, Mass.--(Business Wire)--
Digital distribution, marketing, and in-game advertising are the themes of MIT
Sloan School of Management`s inaugural Business in Gaming Conference being held
on Friday, May 8, 2009 on the business school`s campus. The conference will
bring together industry leaders, game developers, academics, and students from
leading MBA schools to discuss the newest business trends and the future of the
gaming industry. 

The Boston Red Sox` three-time World Series champion Curt Schilling is slated to
speak on a Massively Multiplayer Online (MMO) Business Model panel. Schilling
became involved on the business end of the gaming industry over a decade ago in
a relationship with Sony Online Entertainment, and, later, as the official
spokesperson for the 3DO Company`s High Heat Baseball. In 2006, he brought his
passion for gaming to life with the inception of 38 Studios, a video game
development and publishing company. 

Ken Levine, president of 2K Boston, who led the creation of the multi-million
selling, multiple game-of-the year award winning title, BioShock, will serve as
the conference`s inaugural key note speaker. 

Other speakers will include: 

Susan Bonds, 42 Entertainment`s president and CEO. Bonds, the brains behind
creative publicity campaigns for games such as Halo, guided the creative team
behind this year`s most successful ARG `WhySoSerious` to promote the
award-winning The Dark Knight; 

John Rizzo, CEO of Zeebo, who spearheaded the creation of the first fully
managed digital distribution console; and 

Scot Osterweil, MIT research director and designer of Zoombinis Island Odyssey
and the games Switchback and Yoiks!

Panelists from Turbine, creator of the Lord of the Rings Online and D&D Online,
and Mythic, creator of Warhammer Online, will talk about the future of this
segment`s business model. Representatives from such companies as Google,
Massive, GamerDNA, and Mana Potions will address in-game advertising. 

Attendees, who will receive demo gift bags, will have access to gaming stations
throughout the day featuring Rock Band 2 - which was created by a group of MIT
alumni - and Alienware Extreme Gaming Laptops. In addition, some games used for
non-entertainment purposes such as education and for the military, will also be

"Few gaming industry conferences focus exclusively on the business side of the
gaming industry," says MIT Sloan MBA Dennis Fu, one of the organizers of the
student-run conference. "MIT, in conjunction with MIT Sloan, is the birthplace
of companies such as Harmonix Music Systems, giving it a unique edge to lead in
this area." 

For more information and to register for the conference, please visit:

For questions or comments, please e-mail:

For over fifty years, the MIT Sloan School of Management, based in Cambridge,
Massachusetts, has been one of the world's leading academic sources of
innovation in management theory and practice. With students from more than 60
countries, it develops effective, innovative, and principled leaders who advance
the global economy. 

MIT Sloan School of Management
Paul Denning, 617-253-0576
Director of Media Relations
Patricia Favreau, 617-253-3492
Assistant Director of Media Relations

Copyright Business Wire 2009

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.