On2 Technologies Releases On2 Flix Cloud On-Demand Video Transcoding Service

Tue Apr 14, 2009 8:30am EDT

* Reuters is not responsible for the content in this press release.

Solution Lowers Costs of Video Transcoding While Decreasing Time to Market 

CLIFTON PARK, N.Y. and HOPKINS, Minn., April 14 /PRNewswire-FirstCall/ -- On2
Technologies, Inc. (NYSE Amex: ONT) today announced the release of its On2
Flix(R) Cloud on-demand video transcoding service, developed in partnership
with Zencoder, LLC.

The new service combines On2 Flix Engine transcoding software with Zencoder's
video encoding web application. Flix Cloud runs predominantly within the
Amazon Elastic Compute Cloud (EC2).

Flix Cloud dramatically lowers video transcoding costs and entry barriers for
organizations that need to quickly convert large quantities of video content.
Video publishers can subscribe to Flix Cloud with no start-up costs or
long-term contracts, and can begin transcoding videos the same day.

Flix Cloud harnesses the growing availability of cloud computing services for
the CPU-intensive task of transcoding video. Traditionally, an organization
would need to make substantial investments in datacenter resources and
software licenses before beginning video transcoding operations at scale. With
the Flix Cloud service, customers can budget projects on a 'pay as you go'
model and use only the bandwidth and servers they require at a given moment. 

Whether encoding dozens of videos to HD or thousands for the web, Flix Cloud
charges customers a volume-based rate for the amount of data they transfer
through the service, with no monthly subscription fees or minimum charges. In
addition, Flix Cloud provides carefully designed 'encoding recipes' for the
most common transcoding cases, ensuring best quality with minimal
configuration.

"After a successful public Beta, we're very excited to release Flix Cloud,"
said Frank Galligan, General Manager, Applications, and VP of Engineering for
On2. "The explosion in digital video content is increasing the complexity of
encoding. Customers need to convert whole libraries of content to Flash, HD,
and mobile formats at once, while keeping operational costs low. As a highly
scalable, virtual service, Flix Cloud uniquely responds to these market
needs."

On2 will present Flix Cloud at Streaming Media East, May 12 & 13 at the New
York Hilton Hotel.

For more information, or to sign up for Flix Cloud, visit www.flixcloud.com.

About On2 Technologies and On2 Flix Engine

On2 (Amex: ONT) creates advanced video compression technologies that power the
video in today's leading desktop and mobile applications and devices. On2
customers include Adobe, Skype, Nokia, Infineon, Sun Microsystems, Mediatek,
Sony, Brightcove, and Move Networks. On2 is also an industry leader in
server-based video transcoding software. Their On2 VP6 video format provides
web and HD-quality video for leading sites such as Hulu, Vimeo, Yahoo! Video,
Dailymotion, CCTV.com, 56.com, Tudou.com and Eurosport.com. On2 Technologies
is headquartered in Clifton Park, NY USA. For more information visit
www.on2.com or www.on2.cn.

The On2 Flix Engine SDK is a leading enterprise video encoding platform for
Linux and Windows used by leading web video, broadcast, social networking and
other leading enterprises for creating video in multiple formats.

About Zencoder LLC

Zencoder is a full-stack video transcoding system that handles every aspect of
video processing, from queuing to transcoding to storage. Zencoder is easy to
set up, extremely scalable, highly reliable, and integrates through a simple
web services API. The system can run on a variety of platforms, including
Amazon EC2, high-performance server hardware, and commodity hardware.

The team behind Zencoder is involved in the open source software community and
created the Ruby video transcoding library RVideo.

To learn more about Zencoder, visit www.zencoder.tv.

Trademarks mentioned in this release are property of their respective owners.

SOURCE  On2 Technologies, Inc.

Chris Pfaff, On2 Technologies, Inc. +1-973-509-6565,
chris@chrispfafftechmedia.com
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