Finally, a Stimulus Plan Both Washington and New York Can Agree on: Salads at Chop't
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Finally, a Stimulus Plan Both Washington and New York Can Agree on: Salads at Chop't Restaurant Chain Reports Salad Moves to the Center of the Plate and Provides Sustenance and Vitality During These Challenging Times NEW YORK, April 14 /PRNewswire/ -- Premium custom salad restaurant chain, Chop't Creative Salad Company (http://www.choptsalad.com), with nine units located throughout New York City's and Washington D.C.'s bustling midtown neighborhoods, is thriving in the current economic climate. Their sales data points to certain trends that might explain this success: 1) The protein-loaded, fresh ingredient-packed Cobb, in all of its varieties, remains the clear leader among their "classic" offerings; 2) Their broad range of Superfood menu items, rich in antioxidants and nutrients, are more popular than ever; 3) Salad served as a sandwich is a big hit; and 4) Up to 30% of their business in certain locations is occurring during dinner time. "We are clearly seeing that our emphasis on providing the freshest, highest quality and most nutritious choices to our customers in a friendly, upbeat environment is paying off in a big way during these trying times," comments Colin McCabe, co-founder of Chop't. He elaborates: "Our customers are more discerning than ever about where and how they spend their money and our company-wide sales data seems to demonstrate that 'value' for them is tied to our key drivers." Keeping Score: Cobb Beats Out Caesar 30 to 1 While the Caesar salad, in its many forms, might be the most popular "specialty" salad offered on almost every menu in the quick-serve, fast-casual or fine dining sectors of the restaurant industry, that's not the case at Chop't. "Hands-down, our #1 selling 'go-to' salad is the Cobb. Our other reinterpreted classics are also incredibly popular," comments McCabe. "Approximately 30% of our customers order some version of a Cobb, while only 1% order a classic Caesar." He adds: "We're known for being especially creative in our take on this salad, always featuring at least a couple of different versions on both our Seasonal Specials, which we change out every 60 days, and our Chop't Classics menus, such as the Kebab Cobb and the Poker Night Cobb." McCabe adds: "The Cobb is an excellent source of protein and offers great flexibility for combining unique flavors and textures." He emphasizes that while there are still plenty of die-hard Caesar fans at Chop't, "the clear winner among our many different choices of creative, healthy and delicious Classic salads, in terms of popularity, is the Cobb." Preference for Superfood Ingredients On the Rise Chop't has always paid special attention to offering up a robust choice of menu items that are rich in antioxidants, help reduce hypertension, and provide natural sources of energy--otherwise known as "Superfoods." The company's sales data indicates that these items are especially popular right now -- with avocado, edamame and dried cranberries among the brand's most requested ingredients. Another big hit is the "Chop't Detox Club," a seasonal special featuring mesclun, shredded red cabbage, carrots, radishes, cucumbers, granny smith apples, pumpkin and sunflower seeds with a new 'Detox' dressing made with extra-virgin olive oil, lemon juice, cayenne pepper and pure maple syrup. "Get-a-Grip" Campaign a Success One of the most compelling storylines that has emerged from the company's sales data is that their efforts to encourage customers to enjoy their favorite salad wrapped up in grilled, whole wheat pita bread -- as a salad sandwich -- has proven to be very successful. The promotional campaign, titled "Get a Grip on Your Salad," has increased year-over-year sales of this category of their menu by 40%, on average. As Nick Marsh of Growth Point Partners, one of the company's lead investors, puts it, "Innovation is a critical factor in this brand's continued success and coming up with this combination of two types of comfort food in one convenient, delicious format is a reflection of that." Up to 30% of Sales Activity Seen During Dinner Hours In certain locations, particularly in the Washington D.C. market, Chop't is seeing a big increase in its dinnertime sales activities -- up to 30% in some cases. McCabe attributes this positive trend to the fact that Chop't offers excellent value for a complete, nutritious and satisfying alternative to diners who are working late hours or extra shifts and don't have the time or desire to indulge in a typical multi-course meal. "I think this trend points to the fact that they feel good about themselves knowing that they spent less than $10 on a complete, nutritious and satisfying dinner," he points out. About Chop't(R) Creative Salad Company Chop't(R) Creative Salad Company is the leading purveyor of ultra-premium chopped-to-order salads and salad sandwiches. Customers can choose from more than 60 different fresh ingredients that are delivered to each location daily and 20 homemade, small-batch artisanal dressings that then get chopped up in lightning speed fashion by a Salad Dude/Diva(TM), a master of the company's signature chopping tool -- the Mezzaluna. Chop't's bright, modern and bold design and hip Reggae/World Music vibe create a welcoming atmosphere for sit-down diners as well as those on-the-go. Started by entrepreneurs Tony Shure and Colin McCabe in New York's Union Square back in 2001, Chop't gained immediate notoriety for being a favorite among the neighborhood's many celebrities and trendsetters. The company now has nine locations between New York City and Washington, D.C. and was named a 2008 "Hot Concept" by Nation's Restaurant News. For more information on Chop't Creative Salad Company please visit www.choptsalad.com. SOURCE Chop?t Creative Salad Company Media Inquiries, David Roth, Managing Partner of Get Stirred Up, +1-312-622-2544, firstname.lastname@example.org; or Colin McCabe, Co-Founder of Chop't Creative Salad Company, +1-917-796-2372, email@example.com
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