Bling Nation Completes Successful Beta Project
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Thirty-Two Participate in Community Payments Service PALO ALTO, Calif.--(Business Wire)-- Bling Nation, a payments network provider for community banks nationwide, has completed a successful beta project with its Community Payments Service. Thirty-two employees of a Palo Alto, Calif.-based social networking organization were provided with $50 prepaid BlingTags for use at participating merchants over a 10-day period. Of the 32 employees Bling Nation enlisted, the average number of transactions completed per person was 3.9, with the average transaction amount being $11.99. A survey Bling Nation conducted of the beta group showed that 100 percent of participants found both the activation process and the first transaction to be easy. An additional 96 percent said they would continue to transact using the BlingTag if given the opportunity. "The results garnered from our recent beta group demonstrate consumer desire for an alternate payment method and network," said Wences Casares, co-CEO of Bling Nation. "We are committed to delivering a more cost-effective and secure payments network for community banks and their personal and commercial customers nationwide. An integral part of the rollout process is gaining consumer adoption of the Community Payments Service. Our recent beta test group indicates the willingness to embrace this new payment option." "I really loved knowing I was supporting local commerce. That was easily my favorite part of this beta," said a beta participant. "I enjoyed the convenience factor of not having to take my wallet out of my purse to make a transaction," commented another beta participant. Bling Nation`s core technology is an integrated issuing and acquiring processing platform designed specifically for local and regional banks. Through its Community Payments Service, Bling Nation enables financial institutions to more profitably support payments between their local demand deposit account (DDA) customers and their merchant customers by bypassing the current global debit payment model with an efficient, cost-effective and local payment network. "We plan to continue testing our Community Payments Service to ensure a smooth process for our customers," said Meyer Malka, co-CEO of Bling Nation. "Our initial beta test proved beneficial in terms of delivering feedback we can use to further enhance the network and its delivery. We believe the need for a local payment network has never been greater, and we look forward to gathering more insight from users and honing our offering." About Bling Nation Bling Nation provides a local payment network, which allows banks to convert potential on-us debit transactions into actual on-us debit transactions by offering consumers secure contactless payments at the point of sale. Bling Nation`s proprietary technology enables transactions to be processed more efficiently than a traditional credit or debit card network, delivering value for the bank, merchants and consumers through its Community Payments Service. For additional information, visit www.blingnation.com. For Bling Nation Joy Harper, 678-781-7208 press@blingnation.com or Elizabeth Salter, 678-781-7224 press@blingnation.com Copyright Business Wire 2009
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