KeyBridge Releases White Paper Series on Patient-Friendly Collections

Two-Part Series Offers Healthcare Providers Insights on Motivating Patients to
Pay to Reduce Bad Debt
LIMA, Ohio--(Business Wire)--
KeyBridge Medical Revenue Management today released a new white paper series,
Moving People to Pay: A Patient-Friendly Approach. The two-part series is
designed to give healthcare providers insight on the benefits of taking a
patient-friendly approach to collections.

"Traditional methods used to coerce payments from patients don`t often work
because they lead to resentment and avoidance," said David Morrisey, director of
development for KeyBridge. "By taking steps to understand how patients think,
healthcare providers will enhance their ability to successfully reduce bad
debt."

Part one of Moving People to Paydiscusses how to match payment motivation
methods to a patient`s thinking process. It offers insights on how patients
think at each stage of the collections journey based on their psychological and
physical propensity to pay.

The second part of Moving People to Pay explores persuasion tools that will help
providers increase opportunities to collect payment. These techniques include
the types of questions to ask, monitoring patient perception, properly
identifying those who qualify for charity care, and verifying insurance
coverage. Moving People to Pay also offers details on using Human Performance
Technology to recruit and train the right collections staff.

Download the Moving People to Pay white paper series by visiting:
http://www.keybridgemed.com/resources-thought-leadership-white-papers

KeyBridge Medical Revenue Management is a leading provider of accounts
receivable management services, including post-charge-off debt recovery,
early-out programs, accounts receivable clean-up, and other services. By
strategically implementing cash management programs designed to enhance the
revenue cycle, KeyBridge is able to provide its clients improved cash flow while
reducing cost of recovery. For more information, visit www.keybridgemed.com.

For KeyBridge
Stacy Wood, 614-540-5520
woods@marketing-works.net

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