GenArts' New Monsters Companion Pack Complements Sapphire With 50 Popular Visual Effects

CAMBRIDGE, MA, Apr 20 (MARKET WIRE) --
GenArts Inc., the leading provider of specialized digital visual effects
software for the film, television and video industries, announced today
its Monsters Companion Pack for Sapphire users. Available immediately to
users of Autodesk Systems with at least one Sapphire v4 license, the
Monsters Companion Pack augments Sapphire with 50 popular visual effects
packaged with unlimited render licenses into a specially priced
collection.

Already the most popular suite of visual effects plug-ins available for
Autodesk Systems, GenArts Sapphire provides more than 200 mission-critical
image processing and synthesis effects. However, Autodesk artists
sometimes request additional functionality not found in Sapphire. The
Monsters Companion Pack offers a set of these highly sought after visual
effects, carefully chosen to significantly enhance the artist's toolbox.
These effects include:

-- Particle effects such as Snow and Pixfly that are extremely powerful,
yet are often easier to use than those built into Autodesk Flame systems
because they don't require advanced understanding of expressions.
-- Stylistic effects, including a family of TV effects such as HzHold,
Vroll and CCTV, that offer an incredibly cohesive, easy-to-use yet detailed
level of control over everyday effects that would otherwise require a
combination of live-action shot elements, color correction and time-
consuming compositing to achieve.
-- Warp effects such as Rain, Ripple3D and Puddle3D that provide
photorealistic looks for natural phenomena that would otherwise require
live-action shooting to capture. Often, live-action shoots will not capture
the exact look the director has in mind as it's difficult to control these
natural phenomena. The Monsters Companion Pack allows detailed, yet
intuitive control to create the exact look the artist needs.

"The TV spark is a well-thought out tool," said Andy Davis of Riot &
Method Studios. "It's deep enough to allow enough variation to avoid the
canned looks that can plague creatives. Building off the presets, it is
immediately intuitive and quickly gets you to that crucial refinement
stage while still allowing a surprising amount of control."

"The Monsters Companion Pack is an excellent way to introduce the power of
Monsters to Sapphire users," said Steve Bannerman, CMO of GenArts. "These
unique effects, when combined with GenArts Sapphire, offer Autodesk
artists endless creative possibilities and tremendous improvements in
productivity. This promotion is an excellent example of GenArts executing
on our vision to deliver unmatched value to our customers."

Pricing and Availability

Aggressively priced at $2,999, the Monsters Companion Pack for Sapphire
Users is available immediately to Autodesk users who have purchased or
upgraded to at least one v4 Sapphire license. Please visit
http://www.genarts.com/monsters-companion.html for more information.

About GenArts

GenArts, Inc. is the premier provider of specialized digital visual
effects for the film, broadcast and video industries. The GenArts
Sapphire, Monsters and Raptors family equip digital artists with a
collection of state-of-the-art image processing and synthesis effects
such as: glows, light rays, lens flares, lightning, film damage, fire and
fluid effects. The effects seamlessly integrate as software plug-ins into
leading editing and compositing systems from Adobe, Apple, Avid,
Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The
company was founded in 1996 in Cambridge, Mass. www.genarts.com.

For Further Information Please Contact:
Nicole Panas
GenArts Inc.
T: 617-492-2888
E: Email Contact

Michael Lindenberger
BOCA Communications
T: 415-531-1449
E: Email Contact

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