Fox Mobile Distribution Celebrates Earth Day with Free Green Living Guide Mobile Application

* Reuters is not responsible for the content in this press release.

Mon Apr 20, 2009 8:00am EDT

Also Offers Mobile Energy-Saving and Recycling Tips for a Greener Mobile
Lifestyle
BEVERLY HILLS, Calif.--(Business Wire)--
Fox Mobile Distribution (FMD), a unit of Fox Mobile Group, today announced that
in celebration of Earth Day on April 22, it is offering the Green Living Guide
mobile application for free to U.S. consumers through April 26, 2009, via its
Jamster service. The mobile application offers tips and recommendations on how
to live a greener, environmentally-friendly life and includes sections on
conservation, recycling, reuse, transportation, and ongoing sustainable
solutions for green living. 

The Green Living Guide mobile application, developed by Incelligence Inc., can
be downloaded at Jamster, or users can text the keyword "GOGREEN" to 75555. The
guide is an easy-to-use, right-on-your-phone reference of everyday things each
of us can do to live greener lives, and help our planet. 

"It`s not the sweeping lifestyle adjustments, but the simple actions we can take
to help make a difference toward greener living," said Giovanni Montesanti,
chief marketing officer for Fox Mobile Distribution. "The Green Living Guide
application offers lots of cool tips that people may not have thought about to
help contribute to a greener lifestyle." 

As mobile phone use increases, and technology such as 3G advances into every day
mobile use, the amount of energy used is increasing, having a profound impact on
the environment1. During its lifetime, a mobile phone uses a total of 260
megajoules of energy, which is enough to power over 1,000 60-watt light bulbs
for one hour2. Additionally, chargers are responsible for most of the energy
consumption, with 95 percent of energy used by chargers wasted by not turning
the power off when a mobile phone is fully charged. 

Energy saving tips that mobile phone users can employ to help save energy
include: 

1. Unplugging unused chargers: Always unplug mobile phone chargers when the
phone is fully charged or when not in use, eliminating "standby" energy waste. 

2. Deactivating unnecessary connections: Even while Bluetooth, WLAN and GPS
aren`t being used, they still automatically connect. Activate these features
only when needed, as it can help reduce the energy consumption process, reduce
vulnerability to intrusion and also optimize the mobile phone battery life. 

3. Avoiding vibrate mode: Vibration alert is a physical support of the mobile
phone to get attention while ringing and is quite energy-intensive. Activate the
vibration alert only when necessary or when the phone is set to mute and you
need to be available. If the ringtone is audible, there normally is no need for
further alerts. 

4. Adjusting display settings: High-resolution and high-quality displays consume
higher amounts of energy. To conserve energy, turn on the power-saver and turn
the light time-out settings to a shorter period of time. 

5. Switching off: Running applications, even if it`s an open message, should be
closed to conserve energy. Switch the mobile phone off if it isn`t in use or in
an out-of-service area. 

The Green Living Guide application is available to both current and
non-subscribers of Jamster, and non-subscribers do not need to sign-up for a
subscription to download the application. While the application is free,
standard carrier messaging and data charges will apply and the offer is not
available on all carriers or mobile phone models. 

Fox Mobile Distribution also offers other mobile content to inspire greener
living, including wallpapers, screensavers, skins, ringtones, realtones and
videos. 

1 Source: Nokia 

2 Source: Low-tech Magazine 

About Fox Mobile Distribution

With global reach to over one billion consumers, Fox Mobile Distribution (FMD)
is one of the world`s leading distributors of mobile entertainment. It delivers
more mobile entertainment content than anyone else, providing consumers what
they want, when and where they want it in 38 countries on six continents and in
over 20 languages. FMD has the industry`s broadest array of mobile products and
services available directly via mobile phones, and offers more branded popular
content from around the world, more chart-topping ringtones from top music
labels, more mobile games from renowned game developers, and more original
content made exclusively for mobile phones than any other mobile content
distributor. 

Fox Mobile Distribution is a unit of Fox Mobile Group, the global leader in
mobile content distribution, licensing, and production. Headquartered in Berlin,
Germany and Beverly Hills, CA, Fox Mobile Group is wholly-owned by News
Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). 

About Jamster

Jamster, known as Jamba in some countries, is one of the world`s leading mobile
entertainment brands, delivering engaging mobile content to consumers in 38
countries and in more than 20 languages across six continents. Jamster supports
more than 2,800 handsets and provides billing connectivity to more than 125
operators worldwide. The company delivers content directly via mobile phones,
including branded popular content from more than 800 content providers around
the world, content from popular Fox entertainment brands like The Simpsons, high
quality music from top music labels, mobile games from renowned game developers
and original, made-for-mobile content from its sister-unit, Fox Mobile Studios. 

About Incelligence, Inc.

With over 150 mobile applications developed to date, Incelligence is a leader in
the rapidly growing mobile phone application market. The company`s Mobile
Application Factory enables fast, cost-effective conversion, mobilization and
distribution of rich media content to mobile phones in both self-contained and
network-aware formats. Incelligence mobile phone applications are distributed
through major wireless carriers and direct-to-consumer channels around the
world. For more information visit www.incelligence.com or m.incelligence.com. 

Incelligence and Mobile Application Factory are trademarks of Incelligence, Inc.
All rights reserved. 

Note to Editors: To request assets, please contact jose.zavala@fox.com. 





Fox Mobile Group
Jose Zavala, 310-598-4878
jose.zavala@fox.com
or
Fleishman-Hillard
Kalindi Multani, 312-932-2806
kalindi.multani@fleishman.com

Copyright Business Wire 2009

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