AppSense Success in Desktop Virtualization Spurs U.S. Expansion

Hires US President and COO, Grows Sales Team, Adds Virtualization Pioneer to
Advisory Board

NEW YORK--(Business Wire)--
AppSense, the leading provider of user environment management solutions for the
enterprise, announced that it is expanding its U.S. presence to capitalize on
growing demand for its user environment management solutions. The company also
revealed that it has hired seasoned industry executive Richard Morrison as
President and COO, added virtualization pioneer Harry Ruda to its Executive
Advisory Board, and plans to double its U.S. sales team this year.

"The fact that, even in these trying economic times, AppSense business continues
to grow, speaks to the tremendous cost savings and agility that our user
environment management solutions enable," said Charles Sharland, CEO of
AppSense. "Rich Morrison`s extensive operations and sales leadership experience,
and his proven track record in building successful software companies will help
maximize our opportunities in the U.S. In addition, Harry Ruda`s insights from
his groundbreaking work at Softricity and Desktone will be invaluable in shaping
our strategic plans in the desktop virtualization market."

"The interest in AppSense solutions is very high, and I`m encouraged by both the
cost saving benefits AppSense customers are realizing in server-based computing
today and the additional productivity and financial gains they`ll be able to
realize through AppSense-enabled dynamic virtual desktops in the future," said
Morrison. "I`m looking forward to building on the momentum that AppSense has
already established, delivering outstanding value to enterprise customers, and
developing successful go-to-market partnerships."

Possessing over twenty five years experience with enterprise software companies
in both the domestic and international markets focusing on sales and channel
development, Morrison is ideally suited to establishing a strong operations and
sales base for AppSense in the U.S. He has held senior management positions in
strategic business development and sales for CDC Software, AIT,
Homeportfolio.com and IMA, where he grew international business by more than 200
percent. He has a solid track record of driving sales through global strategic
and tactical partners including ACS, AT&T, EDS, HP, NCR, Perot and Unisys.
Morrison began his career at Daly & Wolcott, where he managed sales and service
channels for IBM`s ERP software. He also served as a captain in the U.S. Army
Special Operations Forces.

Harry Ruda is well-regarded for his pioneering work in desktop virtualization
and enterprise software. Currently CEO of Desktone, provider of the first
platform that enables hosted virtual desktops as an outsourced subscription
service, Ruda also co-founded and was CEO of Softricity, an application
virtualization company that was acquired by Microsoft. Ruda also held executive
positions at ITS, Network Switching Systems, Global Technologies, and Bell
Atlantic, among other organizations.

AppSense helps enterprises cut costs today using their existing client
infrastructure, while enabling further savings through dynamically composed
virtual desktops. By personalizing standardized desktops and simplifying
management of large-scale, complex environments, AppSense customers-which
include more than 4,000 organizations globally-respond faster to changing needs,
improve user productivity and deliver a stable, secure working environment. The
company`s solution decouples the user environment from the desktop, stores and
manages it independently, and automatically applies it to the desktop on-demand.

About AppSense

AppSense is the leading provider of user environment management solutions for
the enterprise, with over ten years track record in the virtualization space.
User environment management, a highly scalable, proven method for reducing costs
by treating user data independently of the desktop, enables IT to standardize
the corporate desktop and automate delivery of each user`s working environment.
Customers significantly reduce operational costs of existing infrastructures,
establish the foundation for dynamically composed virtual desktops, respond
faster to changing needs, and dramatically improve user productivity. AppSense
has more than 4,000 global customers, partners with leading vendors including
Citrix, CSC, Dell, Microsoft and VMware, and operates through a channel of
certified partners with offices in the U.S., U.K., Germany, Netherlands and
Australia. www.appsense.com

AppSense
Bedsole & Company
Janice Bedsole, 781-789-6108
janice@bedsoleandcompany.com
or
Paula Suita, 781-784-2900
paula@bedsoleandcompany.com

Copyright Business Wire 2009