QWASI Selects Keynote to Monitor SMS Text Messaging and Test Mobile Internet Services

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Mon Apr 20, 2009 8:00am EDT

-- Keynote Mobile Application Perspective (MAP) Monitors Performance and
Availability of SMS Services for one of the Largest Multimedia Retailers in the
World 

-- Keynote Mobile Interactive Testing Environment (MITE) Makes QA Testing Easy
for Mobile Web Applications QWASI Created for Multimedia Retail 
SAN MATEO, Calif.--(Business Wire)--
Keynote Systems (Nasdaq:KEYN), the global leader in on-demand mobile and
Internet test & measurement solutions for continuously improving the online
experience, today announced that QWASI, a leading mobile marketing company
providing cross market interactive solutions, has selected two Keynote solutions
for monitoring and testing its services: Keynote Mobile Application Perspective
(MAP), which monitors SMS service, and Keynote Mobile Interactive Testing
Environment or MITE, which offers interactive testing and validation of mobile
content. 

"We selected Keynote because it was very flexible in its monitoring approach and
methodology, allowing us to conduct testing on our own terms," explained Dave
Geipel, COO and co-founder of QWASI. "We also liked the fact that Keynote
specializes in network monitoring and is a publically traded company." 

Keynote`s first-of-its-kind SMS monitoring service was created to meet growing
industry demand for a solution that offers increased visibility into the
performance, availability and delivery of messages sent via Common Short Codes.
MITE is the industry`s first desktop testing tool that allows mobile developers
to interactively test and validate mobile content over the Internet or live
carrier networks across more than 1,600 mobile device profiles. Users benefit
from the end user perspective MITE offers right from the desktop. 

QWASI uses the Keynote solutions to test and monitor a service it runs for one
of the largest multimedia retailers in the world. The service includes a mobile
transaction system that allows customers to use their mobile phones to purchase
products that the company sells on cable television. The service also delivers
daily text message alerts to customers about new products on their mobile
phones. Customers have the option to purchase these products by clicking on the
phone number to call, texting in the product ID or clicking on a URL to make a
purchase over the mobile Web. 

"We use Keynote Mobile Application Perspective to monitor the performance of our
SMS text messaging systems to keep uptime as high as possible to meet service
level agreements," said Geipel. "The solution tests our SMS service using
different types of handsets across four major wireless carriers from two
different locations in the U.S. several times an hour. The service initiates a
message from the mobile handset, which travels through our aggregator,
applications and then back through the aggregator and to the handset. This gives
us an accurate representation of the user experience. If Mobile Application
Perspective receives no response or a slow response, it triggers an alert to
QWASI`s engineers, who can then immediately troubleshoot the problem." 

QWASI uses Keynote MITE to perform QA testing for its mobile Internet
applications. Geipel said, "When we create a WAP site (mobile Web site) for one
of our clients, we use MITE to test that it works with more than 1,600 devices,
each of which has a different form factor, operating system and content
compatibility." 

"We`re pleased to help QWASI optimize the performance and availability of its
SMS services and perform QA testing on its mobile Web sites," said Vik
Chaudhary, vice president of product management and corporate development at
Keynote. "By using Mobile Application Perspective for SMS performance monitoring
and MITE for mobile Web site testing, QWASI can be confident that the end-user
experience for its SMS services and mobile applications will be world-class." 

About Keynote

Keynote Systems (NASDAQ:KEYN) is the global leader in on-demand test &
measurement solutions for continuously improving the online experience. For over
a decade, Keynote has been providing measurement data and testing capabilities
that allow companies to understand and improve their customers` online and
mobile experience. Keynote has four test and measurement businesses: Web
performance, mobile quality, streaming & VoIP, and customer experience/UX. 

Known as The Mobile and Internet Performance Authority, Keynote has a
market-leading infrastructure of 3,000 measurement computers and mobile devices
in over 240 locations around the world. Keynote`s 2,800 customers represent top
Internet and mobile companies including American Express, Dell, Disney, eBay,
E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone
and YouTube. 

Keynote Systems, Inc. is headquartered in San Mateo, California and can be
reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE. 

ABOUT QWASI

QWASI, Inc. is a leading mobile solutions provider of interactive applications
for over 10,000 clients across the US. The company powers mobile marketing
campaigns and services utilizing SMS (text messaging), MMS, WAP and iPhone
applications. The company makes complexity simple with mobile marketing, social
marketing, mCommerce (mobile commerce), private label mobile search tools,
click-to-chat, click-to-text, Mobile IM (MIM) applications, customized alerting
and real estate mobile marketing services for Fortune 1000 business. QWASI
powers over 1.3 million real estate listings, 1.5 million mobile ads and mobile
alerts each day. The company can be reached online at http://www.qwasi.com or
phone at 877-74-QWASI. 

Keynote, The Internet Performance Authority, and Mobile Application Perspective
are registered trademarks and The Mobile and Internet Performance Authority and
True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the
property of their respective owners. © 2009 Keynote Systems, Inc. 



Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305
dberkowitz@keynote.com

Copyright Business Wire 2009

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