Decentrix Announces Three New BIAnalytix(TM) Modules Addressing Cable MSO's Business...

Decentrix Announces Three New BIAnalytix(TM) Modules Addressing Cable MSO's
Business Intelligence Analysis Needs

BIAnalytix(TM) delivers powerful Media Business Intelligence analysis
specifically designed for TV and Radio station groups, Broadcasting and Cable
Networks, and now Cable MSOs, implemented on Microsoft SQL Server 2008, and
Microsoft Office SharePoint Server 2007.

DENVER, April 20 /PRNewswire/ -- Decentrix Inc. today announced new modules
and features of the BIAnalytix(TM) Business Intelligence Suite specifically
for Cable MSOs. In particular, the new BIAnalytix(TM) Interactive Television
Module is designed for analysis of advertising performance and viewer
interaction on advanced interactive TV platforms of media groups with cable
subscribers.

"These new Cable MSO business intelligence modules from Decentrix demonstrate
the powerful scalability of Microsoft SQL Server 2008 technology in very large
transactional environments," said Gabriele Di Piazza, Managing Director of the
Media and Entertainment Business for the Communications Sector at Microsoft
Corp. Built for Cable MSOs, these new BIAnalytix modules provide all the
elements for the largest MSO to successfully manage revenue analysis across
networks, sales zones and headends."

Media Base MSO Module
The linear advertising revenue analysis of the BIAnalytix(TM) Media Base
module has been expanded to encompass full support for Cable headend and sales
zone analysis together with the Network Dimension required for MSO revenue
analysis.

Campaign Performance MSO Module
The Campaign Performance MSO Module brings impression measurements to both the
transmitted and booked spots and breaks for Cable MSOs. The module applies
the Nielsen Market audience apportioned by subscriber headend cable universes
to post audience to the sales zone spots and breaks. A new feature (Cable
Projections) provides a tool to prepare past and future cable scaled audience
books for the application of audience impressions to MSO spots and breaks. As
with all modules the data can be presented in intranet dashboards or
distributed automatically to executives.

Interactive Television Module
The new Interactive Television Module supports the many emerging methods of
providing interaction with the cable viewers and assumes the ability to
support data options within intelligent set-top boxes or intelligent
television device measurement.

Decentrix is a technology and consulting company specializing in Media
Business Intelligence (MBI(TM)) and Media Data Warehouse Solutions tailored
specifically to the needs of Media, Telecommunications and Advertising
companies.

For more information visit
www.BIAnalytix.comorhttp://www.bianalytix.com/press_releases.jsp.

Contact:
Nancy Pennica
Executive Vice President
303 899 4000 x200
npennica@decentrix.com

SOURCE Decentrix Inc.

Nancy Pennica, Executive Vice President of Decentrix Inc., +1-303-899-4000,
ext. 200, npennica@decentrix.com