Quattro Wireless Continues to Grow with Appointment of Lynn Tornabene as Chief Marketing Officer

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Mon Apr 20, 2009 8:00am EDT

Former DoubleClick Executive Brings More Than Twenty Years of Strategic and
Product Marketing Experience to Leading Mobile Ad Network
WALTHAM, Mass.--(Business Wire)--
Quattro Wireless (www.quattrowireless.com), mobile`s largest premium publisher
ad network, today announced the appointment of Lynn Tornabene as Chief Marketing
Officer, effective immediately. Tornabene will lead Quattro Wireless` global
corporate and product marketing initiatives as it continues its exponential
growth. She is based in the company`s New York office and reports to CEO Andrew
Miller. 

Earlier this year, Quattro Wireless announced its international plans and most
recently, Series C Funding for these expansion efforts. 

"This appointment further validates that mobile`s growing importance to the
media and marketing industries means that we can attract leading talent from
premier companies," said Mr. Miller. "We are very excited to have Lynn join the
executive team, and are confident that her talent and experience in the
high-tech and new media worlds will prove invaluable as we continue to create
innovative mobile solutions for advertisers and publishers worldwide." 

Prior to joining Quattro Wireless, Tornabene served as the Head of DoubleClick
Communications for Google Inc., coming to the company through its acquisition of
DoubleClick Inc. As the Vice President of Marketing and Communications for
DoubleClick, she was an integral part in the company`s accelerated growth
leading to the acquisition by Google in 2008. Previously, Tornabene held
positions at Stockback, Wunderman/Y&R, IBM and PIA Radio Network. She holds an
M.S. in Integrated Marketing from Northwestern University and a B.A. in English
and Telecommunications from Indiana University. 

Additionally, demonstrating Quattro`s momentum in mobile advertising and
technology, the company also announced today the hiring of Dan Grigorivici as VP
Data Strategy, Targeting and Analytics and Mike Owen as East Coast Director of
Ad Sales. Grigorivici heralds from Rapp (formerly Rapp Collins, an Omnicom
company) where he pioneered MicroSocial Segmentation and network analysis-based
segmentation schemes; he previously served as Vice President of Data Strategy
and Analytics at TACODA, leading audience segmentation and algorithmic-based
predictive targeting projects. His background also includes positions at Digitas
and Carat Fusion. Grigorivici`s expertise in audience segmentation and
behavioral targeting will augment Quattro`s leading predictive targeting
methodology and technology. Owen brings to the Quattro sales team national sales
experience at Menshealth.com, where he grew revenue by 125%; previously, he
consulted to Napster`s ad-supported music service and directed East Coast sales
at EW.com. 

About Quattro Wireless

Quattro Wireless, mobile`s trusted ad network, leverages sophisticated
technology and exclusive premier partnerships to create unrivaled reach,
consumer engagement and efficiency for today`s marketers and advertisers.
Quattro is dedicated to delivering service excellence and turnkey solutions to
optimize digital performance across all channels (mobile web, SMS, applications,
video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and
direct marketing leaders seek Quattro`s global reach, dynamic targeting,
advertising innovation and transparent practice. Category-leading publishers
leverage Quattro`s proprietary platform to realize the economic power of the
mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and
is headquartered in Waltham, Mass. For more information, please visit
www.quattrowireless.com. 



Global Results Comms (GRC)
Valerie Christopherson or Ashley Gonzalez
+1 949-608-0276
quattro@globalresultspr.com

Copyright Business Wire 2009

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