AOL`s MediaGlow Expands Audience Reach in March

AOL.com Up 7% in Page Views; 27 Blogs Ranked in Technorati Top 100
NEW YORK--(Business Wire)--
AOL`s MediaGlow publishing division1, http://www.mediaglow.com, expanded its
year over year consumer reach in March with page views climbing 13% to reach 6.4
billion and total minutes increasing 9% to 4.3 billion, according to March 2009
comScore Media Metrix data.

In addition, the AOL.com site2, http://www.aol.com, which in 2008 opened to
third-party content, e-mail, social networks and more, grew 7% in page views and
26% in total minutes year over year.

AOL announced the formation of MediaGlow in January, centralizing AOL`s
publishing efforts with the goal of expanding AOL`s efforts to reach targeted
audiences and further AOL`s global reach. MediaGlow announced plans to launch 30
targeted sites in 2009.

"MediaGlow sites once again showed strong consumer reach and engagement in March
by tapping into current events and creating valuable experiences for users and
advertisers. By building and growing new brands over the past 2 years in
combination with our strong established brands, we are providing entertaining,
innovative and interactive content across various topics and passion points to
tap into the accelerating fragmentation of the Web," said Bill Wilson,
President, MediaGlow. "Our users have come to expect unique experiences that
deliver the best-in-breed content and our advertisers know that we create
premium and innovative programs to reach large scale and targeted audiences and
demographics."

MediaGlow has been launching new sites as it targets niche audiences and focuses
on passion points. In March, AOL Music, http://music.aol.com, launched
NoiseCreep, http://www.noisecreep.com, a site focused on heavy metal and hard
rock. This is the newest addition to the AOL Music portfolio, which includes
Spinner, http://www.spinner.com, for tastemaker rock fans, TheBoot,
http://www.theboot.com, for country fans, TheBoomBox, http://www.theboombox.com,
for hip hop fans, each ranked number 1 in their respective categories1, and
TourTracker, http://www.tourtracker.com, for artist and venue touring
information. AOL Music, http://music.aol.com, is the Web`s most visited online
music destination, with more than 20 million monthly unique visitors, according
to March 2009 comScore Media Metrix data.

AOL Money & Finance, http://money.aol.com, reached more than 14 million unique
visitors, had an 11% year over year increase in total minutes and increased 12%
year over year in page views. The AOL Money & Finance network also includes the
business and stock blog, BloggingStocks, http://bloggingstocks.com, and the
personal finance blog WalletPop, http://walletpop.com, which are ranked 8 and
12, respectively, in the Technorati Top 100 Most Popular Blogs, ranked by
authority.

AOL`s MediaGlow also saw strong growth in its sites targeted at the key
demographics of Men 18-34 and Women 18-54 such as Asylum3 and AOL Living in
March. Asylum, http://www.asylum.com, saw unique visitors grow 18%, page views
grow 60% and total minutes grow 9%, all year over year, according to March 2009
comScore Media Metrix data. AOL Living, http://living,aol.com, which includes
StyleList, http://www.stylelist.com, ParentDish, http://www.parentdish.com, AOL
Health, http://aolhealth.com, AOL Food, http://www.food.aol.com, AOL Home,
http://home.aol.com, and Lemondrop, http://www.lemondrop.com, among others, is
one of the top ranked women`s sites. Year over year, AOL Living page views
increased 40% and total minutes grew 35%, according to March 2009 comScore Media
Metrix data.

In addition to growth within MediaGlow, AOL experienced growth in its product
offerings. AOL's leading video search engine, Truveo.com, http://truveo.com, saw
year over year increases of 71% in unique visitors, 52% in total minutes and 36%
in pages views, according to March 2009 comScore Media Metrix data.

Many AOL sites continue to appear in the top five in their categories for unique
visitors, according to March 2009 comScore Media Metrix data:

* #1 Music: Music, http://music.aol.com
* #2 Television: Television, http://television.aol.com
* #2 Maps: MapQuest, http://mapquest.com
* #2 IM: AIM, http://www.aim.com
* #2 Business- News/Research: Money & Finance, http://money.aol.com
* #2 Entertainment-News: TMZ, http://tmz.com
* #3 Home: AOL Home, http://home.aol.com
* #3 E-mail: AOL E-mail, http://webmail.aol.com
* #3 Movies: Moviefone.com, http://moviefone.com
* #3 Food: Food, http://food.aol.com
* #3 Lifestyles: AOL Living, http://living.aol.com
* #4 Technology: AOL Tech, http://switched.com and http://engadget.com
* #4 Real Estate: Real Estate, http://realestate.aol.com
* #4 News: News, http://news.aol.com
* #4 Radio: Radio, http://aolradio.com
* #4 Health: Health, http://aolhealth.com
* #4 Greetings: Greetings, http://greetings.aol.com
* #5 Sports: FanHouse, http://sports.aol.com
* #5 Search: Search Network, http://search.aol.com
* #5 Social Networking: Bebo, http://www.bebo.com
* #5 Local: AOL Local, http://cityguide.aol.com
* #5 Weather: AOL Weather, http://weather.aol.com

The following MediaGlow sites also rank in the top five in their AOL
custom-built categories for unique visitors, according to March 2009 comScore
Media Metrix data:

* #1 African American: BlackVoices, http://blackvoices.com
* #1 Country Music Site: TheBoot, http://theboot.com
* #1 Hip-Hop Music: TheBoomBox, http://theboombox.com
* #1 Men: Asylum, http://asylum.com
* #1 Style: StyleList, http://stylelist.com
* #1 Women`s Blogs: Lemondrop, http://www.lemondrop.com
* #1 Rock Music Site: Spinner, http://www.spinner.com
* #2 Horoscopes: Horoscopes, http://horoscopes.aol.com
* #2 Latino: Latino, http://latino.aol.com
* #3 Video Search: Truveo, http://www.truveo.com
* #4 Web Culture: Urlesque, http://www.urlesque.com/
* #4 Homepages: AOL Homepages, http://www.aol.com

In addition, MediaGlow brands are increasingly seen as leading authorities on
the Web, with 27 MediaGlow sites listed as Technorati`s Top 100 sites ranked by
authority for the last six months:

* #2 Engadget, http://www.engadget.com
* #8 BloggingStocks, http://www.bloggingstocks.com
* #9 That's Fit, http://www.thatsfit.com
* #9 Gadling, http://www.gadling.com
* #11 TMZ, http://tmz.com
* #12 ParentDish, http://www.parentdish.com
* #12 WalletPop, http://www.walletpop.com
* #13 Cinematical, http://www.cinematical.com
* #18 JoyStiq, http://www.joystiq.com
* #21 TV Squad, http://www.tvsquad.com
* #22 TUAW, http://www.tuaw.com
* #23 DownloadSquad, http://www.downloadsquad.com
* #24 SlashFood, http://www.slashfood.com
* #25 Lemondrop, http://www.lemondrop.com
* #25 WOW Insider, http://www.wowinsider.com
* #26 AutoBlog, http://www.autoblog.com
* #27 StyleList, http://stylelist.com
* #27 Switched, http://www.switched.com
* #33 Luxist, http://www.luxist.com
* #38 Massively, http://www.massively.com
* #28 Asylum, http://asylum.com
* #51 BlackVoices, http://blackvoices.com/blogs
* #52 Spinner, http://www.spinner.com
* #56 Engadget Mobile, http://www.engadgetmobile.com
* #68 Engadget HD, http://www.engadgethd.com
* #74 AutoBlog Green, http://www.autobloggreen.com
* #76 PopEater, http://www.popeater.com

1. MediaGlow is based on a custom list based on AOL's Content, Homepages and
Commerce/ Marketplace according to comScore Media Metrix

2. This represents the AOL.com Homepages

3. AOL Custom Built List based on comScore MMX March 2009 data

About MediaGlow

MediaGlow, AOL`s publishing business unit formed in early 2009, centralizes
AOL`s programming efforts, including AOL.com, AOL`s content verticals and
commerce and marketplace channels, dozens of niche sites, and state-of-the-art
studios in Los Angeles and New York City. In all, MediaGlow operates more than
70 sites and attracts more than 67 million unique visitors each month, according
to comScore Media Metrix. It plans to launch more than 30 new sites in 2009.
MediaGlow, along with AOL`s advertising business, Platform-A, and its social
media business, People Networks, represent the three core businesses for AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web
destinations, offers a comprehensive suite of free software and services runs
one of the largest Internet access businesses in the U.S., and provides a full
set of advertising solutions. A majority-owned subsidiary of Time Warner Inc.,
AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and
Asia. Learn more at AOL.com.

AOL Corporate Communications
Alysia Lew, 212-652-6376
alysia.lew@corp.aol.com

Copyright Business Wire 2009