Adgregate Markets Partners With EyeWonder to Distribute ShopAds to Advertisers

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Mon Apr 20, 2009 8:01am EDT

ShopAds Enables Performance-Driven Transactional Advertising for EyeWonder
Clients
SAN FRANCISCO--(Business Wire)--
Adgregate Markets, the leading provider of performance-based transactional
advertising technology, today announced a strategic partnership with EyeWonder
Inc., an innovator in interactive digital advertising technologies and services,
to offer advertisers a performance-driven, e-commerce-based advertising
solution. Adgregate Markets` ShopAds will enable EyeWonder to integrate
e-commerce transactions into any advertising campaign. This allows consumers to
browse, interact with, and purchase products directly within an
EyeWonder-powered ad unit. The partnership offers EyeWonder clients an
end-to-end advertising solution: from the creation and delivery of rich media
and video interactive ad formats to transaction processing and conversion
reporting. 

"Advertisers have been looking for a performance-based ad solution that closes
the gap between advertising and e-commerce, and ShopAds allow for a complete
buying experience, from interest to product purchase, all within an interactive
ad," said Michael Griffin, Executive Vice President of Marketing and Strategic
Development at EyeWonder. "Together, we`re changing the way marketers approach
e-commerce by integrating Adgregate`s ShopAds directly with EyeWonder`s leading
interactive digital advertising solutions." 

"EyeWonder brings extensive marketing expertise and advertising client knowledge
that will help us deliver impressive performance results for its advertisers
using ShopAds," stated Adgregate Markets` CEO Henry Wong. "By partnering with
EyeWonder, we`re bringing a complete end-to-end consumer shopping experience to
their advertisers and ultimately, to the consumers." 

Adgregate Markets` ShopAds will become an innovative addition to EyeWonder`s
product and service offerings. By integrating EyeWonder`s interactive digital
advertising solutions and services with Adgregate Markets` ShopAds technology,
advertisers can use any interactive ad format while also allowing consumers to
complete purchases directly within that ad unit. 

As a result, brand advertisers, direct response advertisers, and their agencies
gain the ability to create an ad that has all the functionality of an e-commerce
website and that can be distributed through multi-channel advertising campaigns.
Advertisers also benefit from EyeWonder`s reporting features, which work in
tandem with those of Adgregate Markets to highlight important campaign
interaction, engagement performance and sales data; all of which are essential
to measuring higher ROI in a performance-driven ad solution. 

For more information about Adgregate Markets, visit http://www.adgregate.com. 

About EyeWonder, Inc.

EyeWonder, Inc. is the pioneering interactive digital advertising provider,
extending the reach of online rich media and interactive video ads to digital
device displays. Through its superior technology, products and services,
EyeWonder empowers advertisers, advertising agencies and content publishers with
the ability to create, build, deliver, track and optimize interactive
advertising campaigns proven to drive industry-leading results. Headquartered in
Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York,
Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices
are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and
Australia. For more information on the company's interactive digital advertising
solutions or its global office network, please visit http://www.eyewonder.com. 

About Adgregate Markets

Adgregate Markets is pioneering the world`s first fully transactional
performance ad network, one that brings a frictionless shopping experience to
consumers. ShopAds guide prospective customers from the point of discovery to
the point of purchase entirely within the innovative ad widget. ShopAds are
easily distributed through ad networks, blogs, and social networking communities
simply by copying and pasting the widget code into any web environment.
Adgregate Markets enables distributed commerce by helping advertisers easily
turn banner ads into ShopAds. Publishers can leverage Adgregate to enhance their
advertising offering or become an affiliate by simply grabbing transactional
ShopAds to publish on their sites. Adgregate Markets is a privately held San
Francisco-based company and is venture-backed by leading investors. For
additional information, please visit www.adgregate.com. 





Adgregate Markets
Jessie Morgan, 408-838-0143
media@adgregate.com

Copyright Business Wire 2009

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