Metacafe Bolsters Leadership in Online Video with Introduction of New Premium Entertainment Hubs

Focused on Growing New and Existing Audiences and Providing a Powerful Platform
for Brand Marketers

* Universal Pictures Sponsors New Movie Trailers Hub at Launch, with "Land of
the Lost" Campaign
* Fox Home Entertainment Offers Exclusive Video Content from Seth MacFarlane`s
"Cavalcade of Cartoon Comedy" Blu-ray and DVD release

PALO ALTO, Calif.--(Business Wire)--
Metacafe®, the world`s leading independent online video site, continues to
advance its vision for transforming video sharing into entertainment for today`s
multitasking, media-snacking consumer and a powerful marketing platform for the
brand advertisers tasked with reaching them. On the heels of 60% growth in
viewership worldwide and in the U.S. from January 2008 to January 20091,
Metacafe is today introducing its first three premium entertainment hubs, which
will be prominently featured in a new home page design.

By showcasing premium content in key entertainment categories - initially, Movie
Trailers, Music Videos and Sports Highlights - Metacafe is making it easy for
consumers to find and discover great videos that suit their tastes, preferences
and mood of the moment, which also caters to brand marketers` desire to
associate with premium content and reach consumers in and around these
entertainment categories.

"Metacafe has long been a leader in shaping the evolution of the online video
industry, featuring the best in viral video, then incorporating the best in
professional made-for-the-web entertainment and now adding the best in premium
video," said Erick Hachenburg, CEO of Metacafe. "Unlike online TV destinations
and video-sharing platforms, Metacafe is committed to presenting the full
spectrum of content in a way that provides today`s consumers the choice they
demand and enables advertisers to connect with them when and where they are
immersed in the entertainment experience."

The new Metacafe home page features a first-of-its-kind "billboard" ad unit with
unmatched flexibility that empowers advertisers to communicate their message via
a high-impact image, a custom Flash execution or an in-unit video player. At
launch, the Metacafe home page is sold exclusively to Universal Pictures,
promoting the upcoming Will Ferrell adventure-comedy Land of the Lost, which
opens in theaters on June 5, 2009. This is the first campaign of a four-picture
Universal Pictures` sponsorship of the new Metacafe Movie Trailers hub.

"Today`s consumer spends a significant amount of time online, enjoying and
seeking information about entertainment," said Megan Crowell, Associate Media
Director for Ignited, a leading interactive marketing agency. "This makes online
video an environment ripe for marketers, and Metacafe has a consistent track
record of innovation that makes the site especially effective in helping
consumers connect with the content they crave and ensuring advertisers connect
with their target consumers in a meaningful way."

The three new premium entertainment hubs, the first of several to come over the
course of 2009, are:

* Movie Trailers, featuring HD - showcasing theatrical and home video releases
from every major Hollywood studio and including HD capability;
* Music Videos - featuring top artists and up-and-coming acts in Pop, Rock, R&B,
Hip Hop, Country and Latin; and
* Sports Highlights - featuring non-stop action from the NBA, Fox Sports and
Fuel TV.

Each hub will be promoted across the Metacafe site, ensuring consumers can
easily find the premium entertainment content they`re looking for and providing
brand extension opportunities for hub sponsors. Additional content partners will
be integrated into these hubs in the coming weeks and months, and additional
hubs including TV Clips and Video Game Trailers will be launching over the
course of 2009.

Timed to Metacafe`s launch on April 20, in conjunction with a little-known
holiday on that same date, Fox Home Entertainment is making available,
exclusively to Metacafe viewers, a never-before-released uncensored clip from
the "Seth MacFarlane`s Cavalcade of Cartoon Comedy" Blu-ray and DVD, available
on May 12. The video kicks off the home entertainment campaign on a "high" note.

"Prominent exposure on a top video entertainment site like Metacafe is a great
way to drive increased awareness of and demand for our content, especially
something like `Seth MacFarlane`s Cavalcade of Cartoon Comedy,` which already
has a loyal fan base online," said Mark Levien, Executive Director of Digital
Marketing for Fox Home Entertainment. "Our strategy was to release this
uncensored clip prior to the DVD street date and generate significant buzz on
4/20 - a significant date for our targeted demo - and Metacafe`s launch timing
aligned perfectly."

About Metacafe® - Entertainment That Connects

Metacafe® is the world`s leading independent online video site. We connect
consumers with the entertainment content they love and brand advertisers with
the consumers they serve. The company is teaming with content creators including
top movie studios, music labels, professional sports leagues, television
networks and best-of-the-web production firms to deliver an exceptional
entertainment experience to its more than 46 million unique monthly viewers, 11
million of them in the U.S.2. The privately held company is headquartered in
Palo Alto, CA, and has offices in New York City, Los Angeles, London and Tel
Aviv. For more information - and millions of entertaining videos - visit
www.metacafe.com.

1 comScore Media Metrix

2 comScore Media Metrix, January 2009

Metacafe
Michelle Cox, 415-823-7574
michelle@metacafe.com

Copyright Business Wire 2009