Fisher Communications Signs a Group Agreement With Backchannelmedia to Deploy Clickable TV

BOSTON, MA, Apr 20 (MARKET WIRE) --
Fisher Communications, Inc. (NASDAQ: FSCI) today announced that it has
signed a station group agreement with Backchannelmedia to deploy its
opt-in Clickable TV technology, which will enable viewers to easily
interact with television ads and programs, bookmarking interesting
content and advertisers' offers so they can review the information "when
they want and where they want."

Viewers who choose to participate in Clickable TV will see small,
non-intrusive "bugs" at the bottom of their TV screen during "clickable
moments," which are opportunities for the viewer to click a button on
their remote control to "bookmark" content to their private web portal or
email address. Viewers can easily collect all of their interests from TV
into one secure Web portal, which is accessible through any Web browser.

This new interactive technology works through over-the-air digital
broadcast, cable, satellite and other providers, to bring together the
reach of television and the Internet to create a powerful digital
platform. This new advertising and content inventory created by the
clickable moment allows TV stations to sell clickable moments to
advertisers on a "per click" basis, in addition to impression-based TV
commercials.

Clickable TV was designed to be a superior advertising vehicle to Internet
search engines. With consumer privacy in mind, it is free from behavioral
targeting, providing consumers with the control to manage their opt-in
data. Opt-in data is carefully managed and is spam and click fraud free.

"We see Backchannelmedia's Clickable TV technology as a game changer for
our television stations and advertisers. The reach of television will
continue delivering information about products and services to a wide
audience and build brands, but now goes a step further and delivers a
customer to our advertisers," said Rob Dunlop, Senior Vice President
Operations for Fisher Communications.

"We are excited to bring to Fisher's viewers a new way to communicate and
share information," said Backchannelmedia Co-CEO and Founder Michael
Kokernak. "As a result of the digital transition, technologies like
Clickable TV usher in a new era for broadcasting."

About Fisher Communications

Fisher Communications, Inc. is a Seattle-based communications company that
owns and operates 13 full power television stations (including a 50%-owned
television station), 7 low power television stations and 8 radio stations
in the Western United States. The Company owns and operates Fisher
Pathways, a satellite and fiber transmission provider; and Fisher Plaza, a
media, telecommunications, and data center facility located near downtown
Seattle. For more information about Fisher Communications, Inc., go to
www.fsci.com.

About Backchannelmedia

Boston-based Backchannelmedia, Inc. (www.backchannelmedia.com) was founded
in 2000. Backchannelmedia has developed technology that can be embedded
into existing set-top boxes currently found in many TV viewer homes that
allows the viewer to forward or "bookmark" their interests from TV to the
online world. Backchannelmedia's patent pending technology can be deployed
in consumer electronics equipment, TV sets, over the air receivers, cable
head-ends, switched digital video and network DVR technologies, direct
broadcast providers, as well as a multitude of other devices and delivery
providers.

Backchannelmedia's Clickable TV launched on the air May 1, 2008 and
deployment is currently underway at five TV stations, representing three
broadcast station groups, as follows: WCVB ABC 5 (Hearst-Argyle) Boston,
MA; WMUR ABC 9 (Hearst-Argyle); WJAR NBC 10 (Media General) Providence,
RI; WTNH ABC 8 (LIN Television) New Haven, CT; WCTX MyTV 59 (LIN
Television) New Haven, CT. Backchannelmedia has also previously reached
agreements to deploy throughout all LIN Television and Gray Television
stations. Combined with Fisher Communications, Clickable TV will be
deployed at 81 stations and markets, representing an audience reach of
20.6% of the United States.

Fisher Communications Contact:
Sard Verbinnen & Co
Paul Kranhold or Ron Low
(415) 618-8750

Backchannelmedia Contact:
Eric Martin
Director of Marketing
Backchannelmedia, Inc.
105 South St
Boston, MA 02111
(800) 578-8283 ext. 217
emartin@backchannelmedia.com

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