Futuretrust(R) Banking Center Takes the Pinch Out of Saving for College; Industry-First...

Futuretrust(R) Banking Center Takes the Pinch Out of Saving for College;
Industry-First 529 Checking Account Turns Everyday Banking into College
Savings

PHILADELPHIA, April 20 /PRNewswire/ -- Futuretrust(R), a recognized leader in
the college savings industry, and Waterfield Financial Services, Inc., a
leader in the financial industry for nearly 100 years, today announced their
partnership to provide an industry-first 529 checking account. Facilitated
through the new Futuretrust Banking Center, the unprecedented checking account
allows parents to save for college without altering their household budget.
Futuretrust Banking Center 529 checking accounts earn a minimum of 1 percent
interest on their average daily account balance. That generated interest is
automatically deposited into a tax-advantaged college savings plan of the
account holder's choice.

Futuretrust Banking Center's savings-generating services have arrived at the
ideal time. Over the past five years, the cost of a public four-year college
education has risen 51 percent. Parents therefore have never been more
concerned about affording their child's college education. In a recent survey
conducted by Harris Interactive(R) for Futuretrust, 86 percent of parents said
they face obstacles in saving for college, and 42 percent said the current
state of the economy has affected their ability to save. With Futuretrust's
new offerings, anxiety-ridden parents can begin to relax, and take steps
toward making their child's ambitions a reality.

"We've made it easier for young families to save for their child's college
education, especially in a season of economic difficulty," said Rebecca
Matthias, president and founder of Futuretrust. "The Futuretrust Banking
Center is another way that Futuretrust members are able to put money away
without extra effort. The free online services are reliable, secure and
convenient. Since you can access your account from any computer, the
Futuretrust Banking Center works on your schedule."

"The Futuretrust Banking Center, with Waterfield at its core, can promise
financial services that are time-tested and trustworthy, backed by the FDIC
and nearly a century of banking experience," said J. Randall Waterfield,
co-CEO of Waterfield Financial Services, Inc. "We look forward to working
closely with Futuretrust to help families achieve their college-savings
goals."

All Futuretrust Banking Center customers have access to up to $750,000 in FDIC
insurance through a single account. This is three times the level of coverage
offered by most banks. Accounts insured by FDIC are backed by the full faith
and credit of the U.S. government.

About Futuretrust
Futuretrust(R) is a MasterCard(R)-linked college savings program that enables
families and friends to save for college through their everyday spending.
Every time a purchase is made with the Futuretrust MasterCard, a minimum of 1
percent is automatically contributed to any tax-advantaged 529 college savings
plan of the member's choice. Members also earn up to 10 percent in additional
college savings when they use the Futuretrust MasterCard at thousands of
partners in the Futuretrust Preferred Merchant Network consisting of major
retail chains, catalogs, restaurants, and on-line merchants. Members can also
earn college savings rebates when they buy, sell, finance, or refinance a
home. Futuretrust Banking Center turns everyday banking into college savings.
Futuretrust is a no cost program. Membership is available online at
www.futuretrust.com, by calling 1-888-trust68, or in store at any
Motherhood(R) Maternity, A Pea in the Pod(R) and Destination Maternity(R)
location.

About Waterfield Financial Services, Inc.
For nearly 100 years, consumers have trusted the Waterfield name to provide a
broad range of financial services. The Waterfield umbrella of companies
includes Waterfield Bank, and its division, Waterfield Mortgage; Waterfield
Financial Services; and Waterfield Technologies. Waterfield Financial Services
has successfully established custom-branded banking centers for a variety of
affinity organizations including the AARP, The Air Force Association,
International Brotherhood of Teamsters, International Association of Fire
Fighters, National Rifle Association and many more. Partnered with well-known
organizations across the United States, Waterfield Financial Services, Inc.
currently has an estimated aggregate distribution of more than 90 million
members. With diversified holdings and a legacy of excellence in the financial
services industry, the company remains committed to providing its customers
with the highest levels of service, security and peace of mind. For more
information, please visit www.waterfield.com and www.waterfieldbank.com.

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SOURCE Futuretrust

Judie Ashworth, +1-215-873-2283, jashworth@destinationmaternity.com