Verimatrix Announces Deployment of VCAS for IPTV on the ZillionTV Service, a First-of-Its-Kind Personalized Television

LAS VEGAS, NV, Apr 20 (MARKET WIRE) --
NAB 2009, Booth #C1754 -- Verimatrix, setting the standard in content
security technologies that enhance the value of pay-TV networks, today
announced that ZillionTV (www.zilliontv.tv) has deployed the Verimatrix
Video Content Authority System (VCAS(TM)) for IPTV to secure its
on-demand library of programs delivered over an IP connection and
streamed directly to the television. Streaming content over an IP network
presents a challenging environment to protect high-value entertainment.
Software-based VCAS for IPTV provides the encryption required to protect
the content from widespread piracy and enable a wide choice of consumer
viewing options. Verimatrix is showcasing the advantages of VCAS for IPTV
at NAB 2009, booth #C1754.

The ZillionTV(TM) service, launched in March 2009, is expected to offer
15,000 titles from Hollywood studios and TV networks available through the
ZillionTV(TM) Device, innovative motion-sensing ZillionTV(TM) Remote
control and a high-speed Internet connection. In addition, viewers have
the option of watching targeted and addressable ad-supported content for
free, rent content for a nominal fee, or "buy to own," depending upon what
options are offered by each content owner tied to each specific program.

"Content security is an essential, foundational element of the ZillionTV
Service, as our content partners must be assured that their assets are
well protected. Verimatrix brings us best-in-class content security,"
said Mike Catalano, chief technology officer, ZillionTV Corporation.
"VCAS for IPTV offers the flexibility to adapt to our device architecture
and enables a distributed delivery infrastructure, while also providing a
transparent viewing experience for consumers."

VCAS for IPTV was configured to work in conjunction with the ZillionTV
Service's state-of-the-art IPTV middleware that includes specific methods
of entitlement for a secure viewing experience. Award-winning VCAS for
IPTV is a software-based security system for broadband entertainment
networks that can be transparently updated as required to combat evolving
piracy concerns.

"The ZillionTV deployment is an excellent example of how content security
can help enable innovative business models, rather than limit them. The
service combines the content, viewing and search options typically
available only via the PC with the ease of use of the TV, plus the new
targeted advertising model," said Steve Oetegenn, chief sales and
marketing officer, Verimatrix.

"Within this challenging platform, we were able to meet all the security
requirements from the content owner, service provider and viewer
perspectives."

About ZillionTV

The ZillionTV Service (www.zilliontv.tv) is a first-of-its-kind
personalized television platform that puts consumers in control, providing
instant, subscription-free access to an extensive entertainment library of
new and classic TV shows, movies, sports, music and more from Hollywood
studios and TV networks -- all on-demand and delivered directly to the
television set via a common high-speed Internet connection. The ZillionTV
Service also allows consumers to choose their personal advertising
preferences and offers a one-of-a-kind television commerce environment.

About Verimatrix

Verimatrix sets the standard for software-based content security and
revenue enhancement technologies in pay-TV networks, with a global
customer base of service providers. The Verimatrix Video Content
Authority System (VCAS(TM)) offers a suite of next-generation
technologies that has been independently audited and ranked as the global
leader in IPTV content protection. The company's 3-Dimensional Content
Security approach, built around VCAS, enables secure delivery of content
to multiple devices across multiple networks using multiple layers of
protection techniques. Maintaining close relationships with major studios,
broadcasters, industry organizations and partner ecosystem helps address
the challenges facing pay-TV networks of today, and those of tomorrow.
For more information, please visit www.verimatrix.com.

Copyright 2009, Market Wire, All rights reserved.

-0-