HotWax Media, Inc. -- Supporting Business Adoption of Open Source Software for Enterprise E-Commerce

SALT LAKE CITY, UT, Apr 20 (MARKET WIRE) --
HotWax Media today released an e-commerce store demonstrating the
out-of-the-box (OOTB) functionality built into the Apache Open For
Business (OFBiz) enterprise e-commerce software suite. HotWax Media
created the demo site in support of the new release branch of OFBiz. The
demo site is accessible off of the HotWax Media home page
(www.hotwaxmedia.com).

"The demo site features very smooth product display and checkout along
with user poll, newsletter signup, and many of the other enterprise
e-commerce features available OOTB, for free, in OFBiz," said Mike Bates,
HotWax Media's CEO. "There is now a clear demonstration of what small- and
medium-sized e-commerce companies can achieve at a very reasonable total
project cost by leveraging the huge head start they get when choosing
OFBiz," he said. "Just as we have seen the Internet force more competitive
pricing in other business sectors, we are now seeing open source software,
including OFBiz, trim the inefficiencies out of the e-commerce software
industry and put that savings back into the buyer's bottom line."

OFBiz is available for free download. Anyone can install and customize the
software, and there is a rich ecosystem of 3rd party companies specialized
in providing implementation services and support. Because the software is
open source and serviced by multiple vendors, there is no vendor lock-in
and feature sets are highly customizable.

HotWax Media contributes more than 15,000 hours to the non-profit, open
source OFBiz project each year. Hotwax also employs numerous project
committers and PMC members. OFBiz is a top-level project at the Apache
Software Foundation. It is truly open source, meaning that the source is
available for free download and is not controlled by any single commercial
entity.

Established in 1997, HotWax Media is a leading expert in Apache Open For
Business. HotWax Media is headquartered in Salt Lake City, Utah, USA with
a second office in Indore, Madhya Pradesh, India. As the global leader in
Apache Open For Business, HotWax Media provides web-based enterprise
resource planning (ERP) and business automation consulting services, from
enterprise-level e-commerce to warehouse, manufacturing, and financial
management.

Press Contact:
Patrick Gibbons
Email Contact
phone: 801-736-4080 x402

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