NAVTEQ Dynamic Content Delivery for HD Radio(TM) Systems Unveiled in North America

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Mon Apr 20, 2009 8:02am EDT

NAVTEQ Dynamic Content Delivery for HD Radio(TM) Systems Unveiled in North
America

Acceleration of Dynamic Content Delivery with New High-Bandwidth Channel
Capability

CHICAGO, April 20 /PRNewswire/ -- NAVTEQ, the leading global provider of
digital map, traffic and location data, today announced the availability of
NAVTEQ dynamic content for portable navigation devices and automobile in-dash
systems over HD Radio systems.

NAVTEQ's HD Radio format capability allows for broader, faster and more
comprehensive delivery of a wide variety of dynamic content including traffic,
weather and fuel prices. The high capacity of HD Radio technology allows
NAVTEQ to deliver up-to-the-minute dynamic content to consumers when and where
they need it most.

NAVTEQ, in conjunction with the Broadcaster Traffic Consortium, LLC (BTC), is
delivering dynamic content via the BTC's industry-leading radio companies,
which includes nearly 1,500 radio stations and more than twice as many FM
stations as any other North American broadcaster.  Available in 60 U.S.
markets, NAVTEQ and BTC's high-bandwidth HD Radio network offers up to 40
times greater capacity over current technologies such as RDS.  

HD Radio technology also expands the capabilities of NAVTEQ LocationPoint(TM)
Advertising, a turnkey solution for subsidizing high value content services,
while enabling  advertisers to reach and engage consumers where and when they
are making shopping and purchasing decisions.  Detailed graphics, imagery,
sound and mobile coupons, not available using other distribution formats, can
be transmitted utilizing HD Radio technology. 

"Delivering NAVTEQ dynamic content using HD Radio technology opens the door to
a richer navigation experience.  Today, it offers customers an innovative way
to receive the broadest and most comprehensive dynamic content for delivery to
drivers and pedestrians," said John MacLeod, executive vice president, NAVTEQ
Connected Services.  "In conjunction with the Broadcaster Traffic Consortium's
scalable and reliable HD Radio network, NAVTEQ is poised for continued
expansion of dynamic content offerings and innovative business models
benefitting customers and consumers." 

About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and location
data that enables navigation and location-based platforms around the world. 
NAVTEQ supplies comprehensive digital map information to power automotive
navigation systems, portable and wireless devices, Internet-based mapping
applications and government and business solutions.  The Chicago-based company
was founded in 1985 and has approximately 4,000 employees located in 196
offices in 36 countries.

NAVTEQ and NAVTEQ LocationPoint Advertising are trademarks in the U.S. and
other countries. 

HD Radio is a trademark of iBiquity Digital Corp. 

All rights reserved.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)



SOURCE  NAVTEQ

Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com; or Bob
Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ
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