Taher G. Behbehani Named EVP, Chief Strategy and Business Development Officer

New executive responsible for extending the PPM platform to multimedia markets
through business partnerships, acquisitions, joint ventures, licensing
arrangements and strategic investments

COLUMBIA, Md., April 20 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB)
announced today the appointment of Taher G. Behbehani to the newly-created
position of Executive Vice President, Chief Strategy and Business Development
Officer, reporting to Michael Skarzynski, President and Chief Executive
Officer.

"Taher brings to Arbitron more than 20 years of experience in operations,
general management and business development at cable television and technology
companies," said Michael Skarzynski. "Taher has been instrumental in the
development of partnerships and joint ventures with some of the world's
leading wireless, Internet and multimedia companies and we anticipate
significant contributions from his insights into the industry."

"His track record in developing new business opportunities and in leveraging
core business platforms through extensions into new markets makes Taher an
ideal addition to the new Arbitron executive team. We expect that his
expertise with interactive technologies, coupled with his creativity in
delivering business solutions will be valuable assets for the growth of the
company," said Mr. Skarzynski.

"I joined Arbitron to help the company extend its Portable People Meter
platform into multimedia markets," said Mr. Behbehani. "Arbitron has a solid,
patent-protected platform technology for personal, portable and passive
electronic measurement and my goal is to help the company create balanced
business expansion strategies that will make the most of its technology and
capital assets."

Most recently, Mr. Behbehani served as Vice President, Business Affairs, Time
Warner Cable Inc. He established several key industry partnerships with
leading web search and display advertising companies, and led complex
negotiations related to platform extensions for video delivery, advanced
advertising, wireless, and Internet services. He was also an advisor on
strategic issues and analyzed a range of new growth opportunities for Time
Warner Cable.

Mr. Behbehani has global executive experience in the telecom and high tech
industries in the U.S. and abroad. He has extensive operational experience and
planned and executed expansion strategies for publicly traded companies: 3Com
Corporation, SourceFire Inc. and UTStarcom Inc. He has extensive experience in
the wireless industry and ran 3Com's wireless infrastructure business unit
(CommWorks). Mr. Behbehani is a successful entrepreneur, having starting
several companies in the online web services, telecom and wireless industries.

Mr. Behbehani earned a Masters of Science in Electrical Engineering from Yale,
and a Bachelor of Science degree in Electrical Engineering from the University
of Wisconsin-Madison.

Mr. Behbehani (47) will work at Arbitron's headquarters in Columbia, Maryland.

About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the
media -- radio, television, cable and out-of-home -- as well as advertisers
and advertising agencies. Arbitron's core businesses are measuring network and
local market radio audiences across the United States; surveying the retail,
media and product patterns of local market consumers; and providing
application software used for analyzing media audience and marketing
information data. The company has developed the Portable People Meter, a new
technology for media and marketing research.

Arbitron's headquarters and its world-renowned research and engineering
organizations are located in Columbia, Maryland.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

Arbitron Forward-Looking Statements
This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. The statements regarding
Arbitron Inc. and its subsidiaries in this document that are not historical in
nature, particularly those that utilize terminology such as "may," "will,"
"should," "likely," "expects," "anticipates," "estimates," "believes," or
"plans," or comparable terminology, are forward-looking statements based on
current expectations about future events, which we have derived from
information currently available to us. These forward-looking statements
involve known and unknown risks and uncertainties that may cause our results
to be materially different from results implied in such forward-looking
statements. These risks and uncertainties include, in no particular order,
whether we will be able to:

-- absorb costs related to legal proceedings and governmental entity
interactions and avoid related fines, limitations, or conditions on
our
business activities;
-- successfully commercialize our Portable People Meter(TM) service;
-- successfully manage the impact on our business of the current economic
downturn generally, and in the advertising market, in particular,
including, without limitation, the insolvency of any of our customers
or
the impact of such downturn on our customers' ability to fulfill
their payment obligations to us;
-- successfully maintain and promote industry usage of our services, a
critical mass of broadcaster encoding, and the proper understanding of
our audience measurement services and methodology in light of
governmental regulation, legislation, litigation, activism, or adverse
public relations efforts;
-- compete with companies that may have financial, marketing, sales,
technical, or other advantages over us;
-- successfully design, recruit and maintain PPM panels that
appropriately
balance research quality, panel size, and operational cost;
-- successfully develop, implement, and fund initiatives designed to
increase sample sizes;
-- complete the Media Rating Council, Inc. ("MRC") audits of our
local market PPM ratings services in a timely manner and successfully
obtain and/or maintain MRC accreditation for our audience measurement
business;
-- renew contracts with key customers;
-- successfully execute our business strategies, including entering into
potential acquisition, joint-venture or other material third-party
agreements;
-- effectively manage the impact, if any, of any further ownership shifts
in the radio and advertising agency industries;
-- effectively respond to rapidly changing technological needs of our
customer base, including creating new proprietary software systems,
such as software systems to support our cell phone-only sampling
plans,
and new customer services that meet these needs in a timely manner;
-- successfully manage the impact on costs of data collection due to
lower
respondent cooperation in surveys, consumer trends including a trend
toward increasing incidence of cell phone-only households, privacy
concerns, technology changes, and/or government regulations; and
-- successfully develop and implement technology solutions to encode
and/or
measure new forms of media content, delivery, and advertising in an
increasingly competitive environment, and

-- realize the anticipated savings from the Company's workforce and
expense reduction program.

There are a number of additional important factors that could cause actual
events or our actual results to differ materially from those indicated by such
forward-looking statements, including, without limitation, the risk factors
set forth in the caption "ITEM 1A. - RISK FACTORS" in our Annual Report on
Form 10-K for the year ended December 31, 2008, and elsewhere, and any
subsequent periodic or current reports filed by us with the Securities and
Exchange Commission.

In addition, any forward-looking statements contained in this document
represent our estimates only as of the date hereof, and should not be relied
upon as representing our estimates as of any subsequent date. While we may
elect to update forward-looking statements at some point in the future, we
specifically disclaim any obligation to do so, even if our estimates change.

SOURCE Arbitron Inc.

Thom Mocarsky, +1-410-312-8239, thom.mocarsky@arbitron.com, or Jessica Benbow,
+1-410-312-8363, jessica.benbow@arbitron.com, both of Arbitron Inc.