Unica and Forrester Research Present: Integrating Online & Offline Marketing: Directions Included

WALTHAM, MA, Apr 20 (MARKET WIRE) --

WHAT: Integrating Online & Offline Marketing: Directions Included

Webcast featuring Unica Corporation and Forrester Research

WHO: Mary Beth Kemp -- principal analyst, Forrester Research

Jay Henderson -- director, product marketing, Unica Corporation

WHEN: Tuesday, April 28, 2009; 9:00 a.m. Eastern Time

WHY: Research shows that during the buying process, more than 50 percent
of consumers start online, but use a variety of online and offline
channels before actually buying. Most organizations are unable to deal
with this reality; they can't interact with customers consistently across
all channels or move them smoothly through a multi-channel buying cycle.
As a result, these organizations:

-- lack visibility into when a customer moves across channels (i.e. call
center, website, in-store visit)
-- don't leverage their online channels to their full advantage
-- lack the infrastructure required to share and apply information
gathered from one channel to the next

An Interactive Marketing solution addresses these shortfalls and
enables organizations to engage customers and prospects in a
cross-channel dialog that builds upon their past and current behaviors.
By utilizing the power of behavioral, transactional and historical data as
it is compiled across channels, marketers will gain better insights and be
poised to take immediate action.

Join Mary Beth Kemp, Forrester Research and Jay Henderson, Unica
Corporation as they review the fundamentals of Interactive Marketing,
discuss why it makes sense to adopt this technology, and provide useful
steps for how to get started with Interactive Marketing in your
organization.

To register for this webcast, please click here.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software and services. The most
comprehensive EMM suite on the market today, Unica's Affinium(R) software
streamlines the entire marketing process from analysis and planning to
project management, execution and measurement. More than 800 companies
worldwide depend on Unica for their enterprise marketing management
solution.

Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo,
Affinium, MarketingCentral and NetInsight are registered trademarks of
Unica Corporation. All other product names, service marks, and trademarks
mentioned herein are trademarks of their respective owners.

Copyright 2009, Market Wire, All rights reserved.

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