Broadcasters Target Washington, D.C. for Mobile Television Consumer Showcase

* Reuters is not responsible for the content in this press release.

Mon Apr 20, 2009 8:35am EDT

Atlanta & Seattle Established as Technical Mobile DTV R&D Markets

Dell Unveils Mobile DTV-Enabled Netbook

LAS VEGAS, April 20 /PRNewswire/ -- At the 2009 National Association of
Broadcasters Show, the Open Mobile Video Coalition (OMVC), an alliance of U.S.
broadcasters dedicated to accelerating the development of Mobile Digital
Television (DTV), announced today that Washington, D.C. has been selected as a
product showcase market for Mobile DTV technology. Additionally, four TV
stations in Atlanta and Seattle will become model stations for technical
research and development (R&D) of device interoperability.

The OMVC's goal is to bring mobile television to American consumers, using
digital transmission over broadcast TV facilities. In addition to the
Washington consumer showcase and the Atlanta and Seattle model stations, the
OMVC said that seventy TV stations have signed on to deliver live television
broadcasts in twenty eight markets by the end of 2009.

The OMVC further announced that Dell Inc. is joining the line-up of prototype
devices from LG Electronics, Samsung Electronics and Kenwood USA, with its
brand new netbook, the Inspiron Mini 10.

"The Mobile DTV ecosystem we are encouraging brings new opportunities to
broadcasters, device manufacturers, as well as consumers," said Brandon
Burgess, OMVC President and ION Media Networks, Inc. Chairman and CEO. "Dell
joining the R&D process with its exciting new netbook is a reminder of just
how far we have come. This broadcast Mobile DTV-powered device would have been
unthinkable a year ago."

"We're completely impressed by how quickly these television broadcasters and
equipment makers are moving to bring Mobile DTV to market," said David Rehr,
President and CEO of the National Association of Broadcasters. "Their combined
commitment to moving our industry forward is formidable. The industry is
clearly embracing Mobile DTV as an exciting next step in the evolution of
digital television broadcasting."

Consumer Market Trial and R&D Markets to be Activated

The consumer trial in the greater Washington, D.C. metro market, encompassing
the ninth U.S. media market and surrounding areas, will go live in late
summer, permitting broadcasters to showcase and test programming, services and
features of the new Mobile DTV technology. The trial will help prepare
broadcasters for the full commercial deployment of services scheduled for
later this year. Fox Television Stations' WDCA-DT, Gannett Broadcasting's
WUSA-DT, ION Media Networks' WPXW-DT, NBC Universal's WRC-DT, PBS' WHUT-DT and
MHz Networks, Sinclair Broadcast Group's operated WNUV-DT and National
Datacast are initial participants. The coalition anticipates adding more
stations to the trial in the near term.

David Lougee, President, Gannett Broadcasting Group, commented, "Broadcasters
recognize that the successful launch of Mobile DTV will make broadcast TV
practically ubiquitous. The beauty of the technology is that all parties
involved stand to profit. By establishing the consumer trial and R&D model
stations, the broadcast community is essentially sending an invitation to
device manufacturers: Come test prototypes, build out products and get on
board this fast-moving value train that is Mobile DTV."

"Mobile DTV is an exciting new platform and growth opportunity for
broadcasters. NBC Universal envisions developing new revenue streams in
partnership with our affiliates, delivering compelling content to our viewers,
and providing increased value to our advertisers," commented John Eck, OMVC
Executive Committee member and President of NBC Network and Media Works.
"We're excited to be working with the Coalition to conduct the first consumer
trials of this new technology."

Four model stations - two each in Atlanta, Georgia and Seattle, Washington -
will be activated to serve as extensive system test and validation markets for
device interoperability. WPXA-DT, an ION Media-owned ION Television station
serving Atlanta, signed on with mobile services on April 1st. Atlanta's
WATL-DT, a Gannett-owned MyNetworkTV affiliate, plus Seattle's KONG-DT, a
Belo-owned independent station, and KOMO-DT, a Fisher-owned ABC affiliate, are
slated to begin full time broadcast of Mobile DTV signals this spring. These
model stations will enable manufacturers to develop and test products that
meet broadcaster, electronics manufacturer and consumer requirements for the
projected launches and future services. Harris Corporation, Rohde & Schwarz,
Roundbox, Inc. and Triveni Digital are supplying Mobile DTV transmission
equipment and making available their technical expertise to the stations,
which represent the nation's eighth and fourteenth largest media markets.

End-to-End Mobile DTV Infrastructure is Here; Dell Unveils Netbook Form Factor

Prominent companies such as LG, Samsung, Harris and Rohde & Schwarz have all
contributed to the technology's advancement by producing a highly efficient
ecosystem for broadcasting to mobile and portable devices. These companies
strive to simplify the Mobile DTV infrastructure connection points, which
include acquisition content processing, encoding, multiplexing, encapsulation,
modulation, network adaptation and overall system management, thus delivering
services that will meet or exceed the end-user's expectations.

Additionally, a range of prototype devices - navigation units, mobile phones,
DTV-ready notebook computers, handheld digital TVs, aftermarket in-vehicle
video players and MP3 players - incorporating Mobile DTV technology have been
created by innovative consumer electronics makers like LG, Samsung, Kenwood,
Visteon and now Dell.

"Dell is an industry leader in bringing integrated TV capability to the
notebook and netbook categories worldwide, including support for several
over-the-air digital broadcast standards on the Dell Inspiron Mini 10," said
John Thode, Vice President, Dell consumer products - small screen devices. "We
believe Mobile DTV is an important development for the broadcast community and
its affiliated industries and endorse ATSC Mobile DTV as the emerging standard
for the U.S."

70 TV Stations in 28 Markets Ready for '09 Deployment

Twenty one charter broadcasters - Belo Corp., Capitol Broadcasting Company,
Cox Television, Dispatch Broadcast Group, Fisher Communications, Fox
Television Stations, Gannett Broadcasting, Gray Television, Hearst-Argyle
Television, ION Media Networks, LIN TV Corp., Media General, Meredith Corp.,
NBC Universal, PBS, Post-Newsweek Stations, Raycom Media, Schurz
Communications, Scripps Television Station Group, Sinclair Broadcast Group and
Sunbeam Television - have committed to launching Mobile DTV services in 2009.
Spanning 70 stations in 28 markets, the dedicated broadcasters will cover
about 39 percent of U.S. television households. The early launch stations are
comprised of 16 NBC affiliates, 10 ABC affiliates, 12 CBS affiliates, six FOX
affiliates, nine ION Television affiliates, nine PBS member stations, four CW
affiliates and four MyNetworkTV affiliates.

Flexible System Architecture, Variety of Business Models & Limitless
Convenience Opportunities

In November 2008, the ATSC approved the Candidate Standard for Mobile DTV. The
Candidate Standard is the result of an intense development effort involving
the OMVC and participants from all over the world and across television and
mobile device industries. The final steps in the ATSC standardization process
for Mobile DTV are expected to be complete in mid-2009.

Mobile DTV's benefits include crisp picture, high-speed mobility and a wealth
of live, local and national programming at pedestrian and vehicular speeds.
The technology will simultaneously support many different services and
business models, such as linear and interactive video, as well as free
ad-supported and pay services. With content from both traditional media and
Web sources, these services will be part of the Mobile DTV experience, just as
they are part of consumers' experience at home. And, as the technology is
widely introduced, the need for accurate audience measurement to correlate
user demographic information with traffic patterns like those offered by
Nielsen and Rentrak will become increasingly valuable in this new new media
space.

ABOUT THE OPEN MOBILE VIDEO COALITION
The Open Mobile Video Coalition is a voluntary association of television
broadcasters whose mission is to accelerate the development of mobile digital
television in the United States. The OMVC is composed of twenty seven members
that own and operate over 450 commercial television stations, as well as the
Association of Public Television Stations, Corporation for Public Broadcasting
and the Public Broadcasting Service, which represent an additional 360 public
television stations. Membership in the OMVC is open to all U.S.-based
television broadcasters. Members are committed to fostering open competition
in the development of products and services related to television. For more
information, please visit http://www.omvc.org.

OMVC MEMBER COMPANIES
Association of Public Television Stations
Belo Corp. (NYSE: BLC)
Capitol Broadcasting Company, Inc.
Corporation for Public Broadcasting
Cox Television
Dispatch Broadcast Group
Fisher Communications, Inc. (NASDAQ: FSCI)
FOX Television Stations (NYSE: NWS)
Freedom Broadcasting, Inc.
Gannett Broadcasting (NYSE: GCI)
Gray Television Inc. (NYSE: GTN)
Hearst Argyle Television, Inc.
ION Media Networks, Inc.
LIN TV Corp. (NYSE: TVL)
McGraw-Hill Broadcasting (NYSE: MHP)
Meredith Corp. (NYSE: MDP)
Morgan Murphy Media
Media General Inc. (NYSE: MEG)
NPG Broadcast Division
NBC Universal -- NBC Station Group and Telemundo -- (NYSE: GE)
Peachtree TV
Post-Newsweek Stations (NYSE: WPO)
Public Broadcasting Service
Raycom Media
Schurz Communications, Inc.
Scripps Television Station Group
Sinclair Broadcast Group Inc. (NASDAQ: SBGI)
Sunbeam Television Corp.

OMVC MEMBER ASSOCIATIONS
Association for Maximum Service Television
National Association of Broadcasters


SOURCE  Open Mobile Video Coalition

Anne Schelle (at NAB), OMVC, anne.schelle@omvc.org, +1-443-857-0200; or Nancy
Zakhary (at NAB), Brainerd Communicators, nancy@braincomm.com,
+1-917-734-3969; or Jennifer Harris, Brainerd Communicators,
jharris@braincomm.com, +1-212-986-6667
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.