Harmonic`s Rhozet Video Transcoding Technology Facilitates Creation of Trackable Content for Arbitron

* Reuters is not responsible for the content in this press release.

Mon Apr 20, 2009 8:45am EDT

- Rhozet Carbon Coder to Play Important Role in Arbitron`s Media Research
Services - 
LAS VEGAS--(Business Wire)--
Harmonic Inc. (NASDAQ:HLIT) today announced that its Rhozet Carbon Coder
universal transcoding technology has been selected by Arbitron for use in its
media research services. The integration of Rhozet Carbon Coder with Arbitron
audience measurement technology will provide media companies with a seamless
method to watermark content during the transcode process so that it can be
measured and included in Arbitron`s media research services. 

"Our goal is to offer our customers new measurement solutions using our Portable
People Meter technology," said Taymoor Arshi, Chief Technology Officer at
Arbitron. "Our integration with Rhozet Carbon Coder helps by providing customers
with the ability to prepare their content within their current workflows for
inclusion in our media research services." 

The Carbon Coder software will be used in production pipelines to embed an
inaudible code into the audio portion of entertainment and advertising content.
This code can be detected by the Arbitron Portable People MeterTM (PPM). The
PPMTM system uses a passive audience measurement device-about the size of a
small cell phone-that can track consumer exposure to encoded media and
entertainment, including broadcast, cable and satellite television; terrestrial,
satellite and online radio, as well as many types of place-based audio media.
Carried throughout the day by randomly selected survey participants, the PPM
device can track when, where, and how they are exposed to encoded media and
entertainment. 

"A critical aspect of media is understanding when and how viewers are seeing or
hearing it," said David Trescot, Vice President of the Rhozet Business Unit at
Harmonic Inc. "Arbitron is a leader in providing such market information, and we
are pleased to be working with them on an integrated solution to facilitate the
creation of trackable content." 

Rhozet Carbon Coder is a universal transcoding solution used by leading media
companies including Ascent Media Group, British Sky Broadcasting (BskyB),
Lifetime Networks and MTV. It facilitates the creation of multi-format video for
Internet, mobile and broadcast applications. As part of the transcode process,
Carbon Coder handles an array of critical operations including SD/HD and
PAL/NTSC conversion, logo insertion, color space conversion, color correction
and Closed Captioning extraction. Multiple Carbon Coder nodes can be configured
as a rendering farm to accelerate the workflow and provide automated processing
for high-volume transcoding. 

The latest version of Carbon Coder will be demonstrated at NAB2009 in Las Vegas,
April 20-23, in the Rhozet booth #SL9728 and at the main Harmonic booth #SU7209.


About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the
media - radio, television, cable, and out-of-home - as well as advertisers and
advertising agencies. Arbitron`s core businesses are measuring network and local
market radio audiences across the United States; surveying the retail, media and
product patterns of local market consumers; and providing application software
used for analyzing media audience and marketing information data. The company
has developed the Portable People Meter, a new technology for media and
marketing research. 

Arbitron`s headquarters and its world-renowned research and engineering
organizations are located in Columbia, Maryland USA. 

About Harmonic Inc.

Harmonic Inc. is a leading provider of versatile and high performance video
solutions that enable service providers to efficiently deliver the next
generation of broadcast and on-demand services including high definition,
video-on-demand, network personal video recording and time-shifted TV. Cable,
satellite, broadcast and telecom service providers can increase revenues and
lower operational expenditures by using Harmonic`s digital video, broadband
optical access and software solutions to offer consumers the compelling and
personalized viewing experience that is driving the business models of the
future. 

Rhozet, a business unit of Harmonic Inc., is dedicated to providing accelerated
high-quality media transcoding solutions. The Rhozet solutions are offered in
both off-the-shelf and customized software configurations for the production and
content delivery markets. For more information about Rhozet technology please
visit www.rhozet.com. 

Harmonic (NASDAQ: HLIT) is headquartered in Sunnyvale, California with R&D,
sales and system integration centers worldwide. The Company`s customers,
including many of the world`s largest communications providers, deliver services
in virtually every country. Visit www.harmonicinc.com for more information.

This press release may contain forward-looking statements within the meaning of
Section 27(A) of the Securities Act of 1933 and Section 21(E) of the Securities
Exchange Act of 1934, including statements related to: providing media companies
with a seamless method to watermark content, and using Carbon Coder software in
production pipelines.

Our expectations and beliefs regarding the capabilities of Harmonic`s Rhozet
transcoding technology and the anticipated benefits for Arbitron may not
materialize, and actual results could differ materially from those projected.
The forward-looking statements contained in this press release are also subject
to other risks and uncertainties, including those more fully described in
Harmonic`s filings with the Securities and Exchange Commission including its
recent Reports filed on Form 10-K and Form 10-Q. Harmonic does not undertake to
update any forward-looking statements.

EDITOR`S NOTE - Product and company names used herein are trademarks or
registered trademarks of their respective owners. 



Harmonic
Sarah Lum, +1-408-543-2392 (Media Relations)
sarah.lum@harmonicinc.com
or
StreetConnect for Harmonic
Michael Newman, +1-408-542-2760 (Investor Relations)
hlit@stct.com
or
For Rhozet
Sarah Kavanagh, +1-650-726-3482 (Media Relations)
sarah@kavanaghpr.com



Copyright Business Wire 2009

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