Shutterfly Expands Beyond Photos with New Coordinated Suites of Designer Stationery

Introduces Non-Photo Personalized Invitations, Notepads, Gift Tags, Address
Labels, Thank Yous and More

REDWOOD CITY, Calif.--(Business Wire)--
Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and
personal publishing service, today announced the expansion of its stationery
collection to include an array of new products and hundreds of exclusive designs
by some of the industry`s most celebrated designers. Building on Shutterfly`s
market-leading position in cards, the new personal stationery line grows the
Company`s designs to cater to a variety of life`s celebrations. Shutterfly`s
suite of stationery now offers new items such as personalized party invitations,
coordinating thank you cards for announcements and invitations, elegant
notepads, custom gift tags and more.

"Our customers already trust Shutterfly to create award-winning photo books and
cards featuring their most cherished photos," said Peter Elarde, chief marketing
officer for Shutterfly. "Today we`re extending that same quality experience to
our personal stationery collection, launching an exclusive selection of
non-photo personalized offerings to help customers celebrate special events,
everyday moments and everything in between."

Shutterfly`s stationery collection is distinguished by exceptional printing
techniques, refined paper stock, and stylish designs from notable designers such
as Letterspace, Boatman Geller, Stacy Claire Boyd, in addition to Shutterfly`s
signature Yours Truly line. Shutterfly`s stationery cards offer more choices for
everyday correspondence, as well as birthday and baptism invitations, graduation
and moving announcements, and gifts for teachers and graduates. As with all
Shutterfly merchandise, the personalized stationery collection is supported by
the Company`s award-winning customer service including one of the fastest
turnaround times in online personalized stationery.

Shutterfly`s Stationery Collection Includes:

* Expanded occasions for 5x7 stationery cards. From moving announcements to
birthday invitations for all ages and social correspondence cards, Shutterfly`s
premium non-photo offering comes on heavy-weight cardstock with envelopes. Made
from 30% post-consumer waste, 5x7 stationery cards are sold in sets, from $1.39
per card.
* New, smaller 4.25x5.5 stationery cards. Many of the new designs have
coordinated 4.25x5.5 thank you cards for announcements and invitations. The
smaller card provides an elegant way to send a hand-written thank you or a note
to say a simple hello. Cards are sold in sets with envelopes, from $0.89 per
card.
* Designer address labels. The new stylish, coordinated address labels allow
customers to add a small, but noticeable, personal touch when sending their
invitations, announcements or thank you cards. $9.99 for a set of 28 address
labels.
* New custom gift tags. With a broad selection of designs appropriate for
children, adults or families, Shutterfly`s gift tags put the final touch on any
gift. $15 per set of 25 gift tags with envelopes.
* New personalized notepads. Shutterfly`s notepads come with 75 sheets of
premium paper and make elegant hostess gifts, teacher appreciation gifts or
useful graduation gifts. $17.99 each.

For more information on Shutterfly`s complete line of personal stationery,
visit: www.shutterfly.com/stationery

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and
personal publishing service. Shutterfly provides high quality products and world
class services that make it easy, convenient and fun for consumers to preserve
their digital photos in a creative and thoughtful manner. Shutterfly's flagship
product is its award-winning Photo Book line, which helps consumers celebrate
memories and tell their stories in professionally bound coffee table books. More
information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com.
Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

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Shutterfly, Inc.
Gretchen Sloan, 650-610-5276 (Media Relations)
gsloan@shutterfly.com

Copyright Business Wire 2009