Dr. Tom Sant to Present at Association of Proposal Management Professionals (APMP) Annual Conference

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Mon Apr 20, 2009 9:00am EDT 

CINCINNATI--(Business Wire)--
The Sant Corporation, the market leader in proposal and sales document
automation software, today announced that Dr. Tom Sant will be a featured
speaker at the Association of Proposal Management Professionals (APMP) annual
conference on Thursday, June 11, at 1:45 p.m. at the Sheraton Wild Horse Pass
Resort in Chandler, AZ. 

Dr. Sant, author and founder of The Sant Corporation, will present a three-hour
workshop on "Bridging the Knowledge Gap". Session description:

         One of the      
         toughest        
         challenges      
         facing proposal 
         writers is      
         getting the     
         information we  
         need from two   
         audiences who   
         may not         
         understand what 
         we need, why we 
         need it, or how 
         to communicate  
         it. The two     
         audiences are   
         technical       
         experts and     
         sales people.   
         Without their   
         cooperation and 
         contribution,   
         writing a       
         winning proposal 
         is nearly       
         impossible. On  
         the one hand,   
         technical       
         experts often   
         struggle to     
         communicate     
         simply and      
         clearly and do  
         not understand  
         how to structure 
         their content to 
         be persuasive or 
         relevant to     
         nontechnical    
         evaluators. On  
         the other hand, 
         sales people    
         sometimes see   
         the proposal as 
         a checkbox item 
         and do not      
         believe it is   
         worthwhile to   
         participate in  
         its creation (or 
         they may not    
         know enough     
         about the       
         opportunity to  
         offer anything  
         of value). This 
         presentation    
         discusses how to 
         bridge the      
         knowledge gap   
         between these   
         groups, offering 
         specific        
         techniques to   
         facilitate      
         collaboration   
         and to get the  
         best from the   
         entire team.    


The APMP Annual Conference is the leading event for proposal and bid
professionals. Over 500 people are expected to attend the four-day conference.
In addition to Dr. Sant`s workshop, the conference will feature compelling
presentations from industry veterans, hands-on demonstrations of leading
proposal software solutions, and numerous networking opportunities. Additional
information on the conference is available online at
http://www.apmp.org/ca-29.aspx.

About The Sant Corporation

The Sant Corporation is a provider of proven software and expertise that
increases sales effectiveness. We assist companies providing value-based
solutions to win more business by accelerating the production of persuasive
proposals, RFP responses, presentations, and related documents. 

Sant is a privately held corporation headquartered in Cincinnati, Ohio, and has
sales offices in North America, the United Kingdom, Australia, and South Africa.
For more information, please visit www.santcorp.com. 





The Sant Corporation
Brian Vass, 513-631-1155, x217
bvass[at]santcorp.com 

Copyright Business Wire 2009
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