Pitney Bowes Business Insight and Earthsense Uncover the Top Ten Green U.S. States

Vermont Ranks as America`s Greenest State; Baby Boomer Women Most Likely to
Exhibit Green Behaviors and Buy Green Products
TROY, N.Y.--(Business Wire)--
Pitney Bowes Business Insight, the leading global provider of location and
communication intelligence solutions, and Earthsense, an applied marketing
company, today released demographic insights into the top ten green U.S. states.
The research integrates information gathered with Pitney Bowes Business Insight
geo-demographic solutions and Earthsense Eco-Insights green survey results.
Highlights of the research include:

America`s Greenest States-According to the Earthsense Eco-Insights Survey,
residents living in the top ten green states are 9 percent more likely to
exhibit green behavior. Their top eco-behaviors include turning off the lights
when they leave a room, buying products made of recycled materials, recycling
cans, bottles and newspapers regularly, turning down the thermostat and limiting
their use of water in the home. Based on the Earthsense Eco-Insights Survey, the
top ten green U.S. states rank as follows:

1. Vermont

2. Alaska

3. New Mexico

4. Oregon

5. Massachusetts

6. Wyoming

7. Delaware

8. Minnesota

9. District of Columbia

10. Idaho

Green Residents Leading the Way-The Earthsense Eco-Insights Survey reveals that
older Baby Boomer women (aged 55-64) are often responsible for the most green
behavior and purchasing of green products. In fact, this demographic group is 16
percent more likely to fall into the Earthsense "Green Core," the one-third of
U.S. consumers who buy 70 percent or more of the green products purchased, and
are more likely than the rest of the population to act and buy green.

Sneak Peek into the Environmentally Friendly-To provide greater insight into the
lifestyle characteristics of the Green Core, Pitney Bowes Business Insight used
its PSYTE® neighborhood segmentation system to identify three psychographic
clusters where these consumers dominate.

○ Professional Duos-Comprised primarily of high-earning professional couples and
householders with professional degrees, these residents are found in all major
metro areas. People in this cluster are 45 percent more likely to be part of the
Green Core than the rest of the population. This cluster`s ethnic mix is 75
percent white, non-Hispanic and 25 percent ethnically diverse. Their mean family
income is $116,000 and many are doctors, lawyers and educators.

○ Retirement Horizons-These empty-nest married couples are college-educated dual
earners looking forward to retirement. People in this cluster are 31 percent
more likely to be part of the Green Core than the rest of the population. More
than 90 percent are white, non-Hispanic with a mean family income of $74,000.

○ Old Metro, New Hands-With an age profile under 45, this cluster is about 35
percent immigrants, primarily Hispanic from Mexico and Central America. Mean
household income is $47,200.

"From day one, we viewed actionability as fundamental for our research and the
Eco-Insights Survey produces extremely relevant and usable results for clients,"
commented Wendy Cobrda and Amy Hebard, founders of Earthsense. "Appending Pitney
Bowes Business Insight location intelligence solutions to our survey enables us
to locate the green and the not-so-green consumer, providing valuable
information on where they live, what they read, where they shop and what`s
available in their neighborhood."

"With Earth Day just around the corner, we decided to research and identify
areas of the country that are exhibiting green behavior and making green
purchases," said Leslie Nogue, product manager at Pitney Bowes Business Insight.
"Integrating our geo-demographic data with Earthsense Eco-Insights survey data
provides an in-depth look at key consumer and marketing trends. This insight
provides companies in all sectors, including retail, restaurants, real estate
and financial services, with the valuable information on consumer lifestyle and
behavioral characteristics that they need to make more strategic business
decisions."

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc.,
a wholly-owned subsidiary of Pitney Bowes Inc., provides a unique combination of
location and communication intelligence software, data and services that enable
organizations to make more informed decisions about customers, competition and
market expansion. Pitney Bowes Software is a wholly-owned subsidiary of Pitney
Bowes Inc. (NYSE - PBI). With the industry`s most comprehensive set of solutions
for maximizing the value of customer data, PBBI provides the tools required to
more effectively locate, connect and communicate with customers in today`s
global markets. Leading organizations rely on PBBI solutions to increase the
accuracy and effectiveness of customer information delivery and drive profitable
growth. Visit www.pbbusinessinsight.com and www.pb.com for more information.

About Earthsense

Earthsense is an applied marketing and research company headquartered in
Syracuse, NY, whose mission is to make sense of our world by providing "must
have" consumer knowledge that makes cause-related product, marketing and
strategy efforts more effective. Earthsense is the creator of Eco-Insights, the
largest study of its kind (30,000 each wave) focusing on consumers and the
environment, to help close the gap between attitudes and behaviors; it uses
location intelligence from PBBI to make the data highly actionable for marketers
who want to reach "green" consumers where they live.

PSYTE is a registered trademark of Pitney Bowes Software Canada Inc., a
wholly-owned subsidiary of Pitney Bowes Software Inc.Pitney Bowes and the
Corporate logo are registered trademarks of Pitney Bowes Inc.All other brand
names and trademarks are the property of their respective owners.

Pitney Bowes Business Insight
Reid Hislop, 518-285-6000
press@mapinfo.com
or
Schwartz Communications
Jasmine Fielding, 781-684-0770
pbbi@schwartz-pr.com

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