Children Charities Benefit Financially Thanks to IWON.com Casual Gamers

* Reuters is not responsible for the content in this press release.

Mon Apr 20, 2009 9:00am EDT

St. Jude's Children's Hospital, Victory Junction Gang and Other Important
Charities Reap Cash Benefit from Monthly Gaming Competition

WHITE PLAINS, N.Y., April 20 /PRNewswire/ -- The idea of playing games for
charity is so simple, so fun, and perhaps so unbelievable, it could have come
from a child.  But a real-life program started recently by IWON.com is doing
just that -- allowing thousands of people to play casual games online on
behalf of their favorite charities and causes.  And in March, two notable
children's charities were the happy cash recipients of these gamers'
generosity. 

The IWON(R) Team Challenge charity program donates money each month to the six
charities or community organizations with the most coins earned by their team
members while playing any of over 100 free games on IWON.com. 

Topping March's national charity competition, The St. Jude Children's Research
Hospital received $5,000 through the efforts of a loyal IWON team of online
game players.  One of the world's premier medical centers, St. Jude Children's
Research Hospital is dedicated to finding cures for children with catastrophic
diseases through research and treatment.

The Victory Junction Gang, a year-round camp located in Randleman, North
Carolina that serves children (ages 7 to 15) with a variety of health issues,
also received $5,000 from an IWON member-created team playing on behalf of the
Camp.  During the summer, the Camp offers week-long, disease-specific sessions
with up to 128 kids per session. During the fall, winter and spring, family
weekends are offered with 32 families per weekend.

Other March cash winners in the national team category were Best Friends
Animal Society, the country's largest sanctuary for abused and abandoned
animals, and Doctors Without Borders.  Among IWON member-created groups, the
team in support of Wounded Warriors took second place and a $2,000 prize,
while the third place Heavenly Angels won $1,000.

How To Play Games for Charity
Participating in the IWON Team Challenge requires only that users complete a
free registration form on IWON.com, then choose the team they wish to join
from a list of national or community designated charities. They may also
create a new team within the community's Member-Created Teams category. 

Coins earned by participants while playing IWON.com's free games count toward
their team's monthly total. The teams with the highest coin tallies at month's
end are then named the winners. The more people who join a player's team and
the more games they play, the more coins their team receives.

What's more, players can also redeem their coins for member-only sweepstakes
entries.  So while users may be playing on behalf of a charity team, they are
also eligible to win their own prizes.  After all, the economy is impacting
more than just charities.

About Mindspark
Mindspark Interactive Network, Inc., a wholly owned business of IAC (Nasdaq:
IACI), is a leading developer of social networking applications, informational
websites and portals that enable users to creatively and visually express
themselves online. Mindspark brands include Zwinky(R), Zwinky Cuties(TM),
Girlsense(R), Smiley Central(R), Webfetti(TM), IWON(R), Vimeo(TM),
Life123(TM), Green(R), Kazulah(TM), Popular Screensavers(TM),  MyFunCards(TM),
 Cardboiled(TM), Cursor Mania(TM), as well as the Excite(R) portal. 

SOURCE  IWON

Deborah Szajngarten of Mindspark Interactive Network, Inc. for IWON.com,
+1-914-826-2153, deborah.szajngarten@mindspark.com
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