FUJIFILM Showcases New P2 Memory Cards at NAB 2009

Mon Apr 20, 2009 9:01am EDT

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NAB Show 2009 Booth #C7116 (www.fujifilmusa.com/proav) -- FUJIFILM
Recording Media U.S.A., Inc. (NASDAQ: FUJI) today announced that it will
introduce the Fujifilm E-Series P2 memory cards for the Panasonic P2
professional video system at NAB 2009 in Las Vegas, NV. The E-Series
includes 16GB, 32GB, and 64GB P2 memory cards, and offer users a high
capacity, lower cost media option for use in compatible P2 system

    "The new E-Series extends Fujifilm's P2 offering with an affordable card
line that is perfect for a wide range of users," said Tom Volpicella, vice
president of business development, Professional Products, FUJIFILM
Recording Media U.S.A. "The E-Series cards are ideal for broadcasters,
professional and freelance videographers, and also offer distributors and
rental facilities an opportunity to extend their product offerings to
their clients."

    Fujifilm's E-Series P2 memory cards offer an impressive maximum transfer
rate of 1.2 Gbps when used with compatible hardware, made possible by a
newly developed high-speed memory controller. The lifespan of Fujifilm's
E-Series P2 memory cards is rated for 5 years of use when recorded once
daily at full capacity (100%) and up to 10 years when used at half
capacity (50%). Offering the high reliability and durability that
professionals require, each card is also designed to stand up to
challenging conditions in any environment and is shock, vibration and
temperature resistant. As a card approaches the end of its life cycle, a
notification is automatically displayed in the LCD/viewfinder or the card
reader's display.

    Compliant with the Cardbus Type II specification, Fujifilm's E-Series P2
memory cards are adaptable to laptop and desktop PCs equipped with a PC
Card slot. Additionally, the memory cards can store content in a complete
range of P2-supported frame rates and formats, from high definition to
standard definition and from DVCPRO to AVC-Intra 100. As with all Fujifilm
P2 cards, each E-Series P2 memory card comes with an individual serial
number and is equipped with a write-protect switch to eliminate the
possibility of accidental loss of material.

    Fujifilm's E-Series P2 memory cards will be available in early summer 2009
in 16GB and 32GB capacities, with a 64GB card to follow in the autumn.
MSRP for the P2 memory cards is: 16GB - $440; 32GB - $640; 64GB - $1,000.
For more information on Fujifilm's complete line of professional recording
media products, visit Booth #C7116 at NAB 2009 or go to

    About FUJIFILM

    FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing,
marketing and sales operations of professional broadcast video, data tape
recording media and microfilm products for FUJIFILM Corporation. Based on
a history of thin-film engineering and magnetic particle science such as
Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough products for
partners and end users.

    Fujifilm is a leader in supplying the IT industry with advanced storage
media including LTO Ultrium and enterprise-class data tape featuring the
lowest cost per GB for mass storage applications while requiring very low
power. Fujifilm provides broadcast and data center customers and industry
partners with a wide range of unique data center accessories, value-added
services and programs. For more information on FUJIFILM Recording Media
products, customers can call 800-488-3854 or go to
www.fujifilmusa.com/tapestorage. To receive news and information direct
from Fujifilm via RSS, subscribe free at www.fujifilmusa.com/rss

    FUJIFILM Corporation (NASDAQ: FUJI) brings continuous innovation and
leading-edge products to a broad spectrum of industries, including
electronic imaging, photofinishing equipment, medical systems, life
sciences, graphic arts, flat panel display materials, and office products,
based on a vast portfolio of digital, optical, fine chemical and thin film
coating technologies. The company was among the top 15 companies around
the world granted U.S. patents in 2008, employs more than 70,000 people
worldwide and in the year ended March 31, 2008, had global revenues of
$24.7 billion. Fujifilm is committed to environmental stewardship and good
corporate citizenship. For more information, please visit

    All product and company names herein may be trademarks of their registered


Lauren Restuccia
(914) 789-8329

Whitney Basaman
Text 100 Public Relations
(212) 871-5567

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