CONSULTING4DRIVE Presents Study, ECO4DRIVE - Making Green Decisions That Drive Market...

CONSULTING4DRIVE Presents Study, ECO4DRIVE - Making Green Decisions That Drive
Market Demand - At ATX - CONSULTING4DRIVE Business Forum at 2009 SAE World
Congress

DETROIT, April 20 /PRNewswire/ -- In times of tight budgets, focusing on the
right innovations in the right sequence is crucial to survive the market
downturn.

CONSULTING4DRIVE, an international strategy and process consulting company,
will showcase an excerpt of its new study ECO4Drive during a two-hour panel
focus on "Selling in a Downturn," beginning at 1 p.m. on Tuesday, April 21,
2009, at the ATX - CONSULTING4DRIVE Executive Business Theater at the Cobo
Center in Detroit. The three-day Executive Business Theater program is held in
conjunction with the annual SAE World Congress.

Harald Gruebel, president and CEO of CONSULTING4DRIVE, says, "making
innovation decisions for the automobile powertrain of tomorrow has become an
increasingly difficult challenge. The way out of the current crisis will only
come to those companies that make the right decisions now. Mild or full hybrid
drive, e-drive, conventional engines with alternative fuels - the right
technology portfolio, the right time to enter the market and finding the right
position will determine companies' ability to outperform in the competitive
market."

Investment decisions can be successful throughout the value-adding chain with
an approach that assesses both the technological feasibility and the economic
relevance of the automobile powertrain in one comprehensive model. This is
where the study ECO4Drive can provide the automotive industry with an
evaluation of the market position and also enable companies to benchmark green
customer benefit vs. total cost of ownership for any type of mobility
solution.

The panel "Selling in a Downturn" will be led by Larry Fobes, well known as
host of the regional TV-series "Leaders on Leadership," and include Daniel M.
Hancock, vice president Global Engineering GM Powertrain; Marcos V. Forgioni,
director export sales and marketing VW Truck & Bus Brazil and Jerry Bricker,
Strategic Management Consultant.

CONSULTING4DRIVE, the business advisory company of the IAV Group, one of the
world's leading providers of engineering and product development services to
the automotive industry, teamed last year with ATX Group to introduce the
first Executive Business Theater at the traditional automotive engineering
conference as a way to emphasize that technical advancements in the automotive
industry must be balanced with the economic realities of today's rapidly
changing business environment.

Over the course of the Executive Business Theater's three days - April 20-22 -
business leaders will hold discussions on various timely topics, including
does marketing green vehicles matter in a try-to-survive market, moving
vehicle production to a flexible solutions configuration, what kind of
partnerships are critical to growth for today's vehicle manufacturers, and a
long-term view of where the car industry may be headed.

ABOUT CONSULTING4DRIVE
Based in Berlin, Germany, and with offices in North America, India, China and
Russia, Consulting4Drive is a strategy and process consulting company that
helps automotive industry executives with "Widening Prospects" in the areas of
Globalization, Organization and Process Excellence to improve efficiency and
competitiveness. The company is a leading provider of consulting services
across the automotive value chain in Development, Production, Supply Chain
Management, Logistics, Sales, and Service and Marketing. The company also
provides unique expertise in bridging the focus of technology with market and
customer needs to position organizations for success in the future.
Consulting4Drive partners with its customers to provide analysis and market
trend studies, strategy and execution to ensure effectiveness.

Customers are global automakers and dealerships, automotive suppliers, and
manufacturing companies. Consulting4Drive is a company of IAV GmbH, one of the
world's leading providers of engineering and product development services to
the automotive industry.
www.consulting4drive.com.

ABOUT ATX:
ATX Group (www.atxg.com) is one of the world's leading providers of
customized, connected vehicle services to global automobile manufacturers.
ATX pioneered connected vehicle services in 1996, and today provides
innovative safety, security, communication, navigation and information
services to vehicle owners through many of world's most distinguished
automotive brands, including Toyota, Lexus, BMW, Peugeot, Mercedes-Benz,
Maybach, and Rolls-Royce Motor Cars.

ATX also customizes services to help automobile manufacturers and their
affiliated dealerships use telematics data and multiple customer contact
channels to reduce costs, enhance vehicle servicing, and more closely manage
customer relationships and contacts with the vehicle through its lifetime. ATX
operates from Dallas-Fort Worth, Texas, and Dusseldorf, Germany.

ATX is a division of Cross Country Automotive Services
(www.crosscountry-auto.com), a leading provider of enhanced claims management
services to automobile insurance carriers and driver and vehicle assistance
services to motorists.

EDITOR'S NOTE: For a full schedule of events taking place at the SAE Executive
Business Theater, please visit www.sae.org/congress

SOURCE CONSULTING4DRIVE

Timm Kellermann, Principal, North America CONSULTING4DRIVE, +1-734-846-6931,
Fax: +1-734-233-3501, info@consulting4drive.com; or Gary Wallace, Vice
President, Corporate Relations, ATX Group, +1-800-511-5891 or +1-972-753-6230,
gwallace@atxg.com