SuperSecret Launches New Online Social Game for Tweens

Designed Hand in Hand With Kids, SuperSecret.com Lets Tweens "Age Up" From 10 to
18 as They Play Games and Explore With Friends
SAN FRANCISCO--(Business Wire)--
The secret`s out! Launched today, SuperSecret.com is a brand new online social
game for kids who are ready for more than Club Penguin and Webkinz but too young
for World of Warcraft or MySpace. SuperSecret.com transports tweens into a
secret world designed just for them, where characters "age up" from 10 to 18 as
they make friends, play games, and explore new places with other players. Each
birthday unlocks new hangouts and privileges such as pets, dorm rooms, bank
accounts and secret parts of the world.

"As a parent of three tween kids, I noticed them playing more and more online,
but there was nothing that really fit their needs," said Ted Barnett, co-founder
and CEO of SuperSecret. "SuperSecret.com is designed from the ground up to be a
fun and age-appropriate environment that taps into the one thing all kids want
to do - grow up! At the same time, we focused on creating a safe environment
where tweens can use their imaginations, test their skills, and learn the basics
of online social interactions."

SuperSecret.com is designed for 9 to 13 year-old kids and offers 20 customizable
character looks - all human! - and dozens of lush and realistic interactive
environments like The Quad, The Midway and Crescent Beach.

Players can access as many as 40 Flash-based mini games with new games becoming
available as their characters grow up. In-game money, called "spenders", can be
used to buy cute pets, hip clothes, new hair, tasty treats, new furniture, and
gifts and sneak attacks for friends. But be warned - players will need to save
up to get the best stuff and, like real life, the resale value of a misguided
impulse purchase is a far cry from the original sticker price.

Did we say social? SuperSecret.com makes it really easy to connect with old and
new friends. Every player has access to an in-game cell phone that shows the
status and location for every friend, so you can leave messages and meet up at
any time. Players can also swap tips and "cheats", send gifts and sneak attacks
to friends, and interact with non-player characters who dole out hints and
quests. Players can report and block anyone who is bothering them, and all
conversations are filtered and monitored.

SuperSecret.com is full of the things that tweens love because they have been
involved in the game`s development from the beginning. Tweens themselves have
determined what features to include and pinpointed ways to make the game better.
More than 100 kids were involved in product design and development, and over 500
participated in a private beta release. In late January, SuperSecret.com offered
the public a "sneak peek" that attracted more than 250,000 players.

To start playing, tweens can go directly to SuperSecret.com and "age up" to
their fifteenth birthday. New birthdays will be made available over the coming
months. SuperSecret will also make the game available to more than 40 million
gamers each month through distribution partnerships with SPIL GAMES, Wild
Tangent and others.

Kids can play SuperSecret.com for free as long as they want, although their
character won`t age up beyond 12. Paid members can age to 13 and beyond, and
enjoy access to ever more areas and features of the site. Introductory pricing
is $4.95 per month or $19.95 for 6 months.

"The `sneak peek` of SuperSecret.com was a tremendous success with hundreds of
thousands of kids testing out the game," said Tony Espinoza, founder and
president of SuperSecret. "Now, we are very pleased to announce the top-tier
partnership deals that will expose SuperSecret.com to 40 million potential
players across the country and around the globe."

About SuperSecret

SuperSecret, Inc. is a San Francisco-based start-up that is delivering the next
generation of online social gaming for kids. The company`s flagship offering,
SuperSecret.com, engages tweens with a breakthrough social game where kids "age
up" from 10 to 18 as they make friends, play games, and explore new places with
other players. SuperSecret.com was developed hand-in-hand with tweens, so it is
full of the things they love. At the same time, it is a safe environment where
tweens can use their imaginations, test their skills, and learn the basics of
online social interactions. For more information, please visit
www.supersecret.com.

Brady PR for SuperSecret
Anna Jarrard, 415-786-8336
pr@supersecret.com

Copyright Business Wire 2009