New Report Outlines Evolving TV Ad Revenue Market

ROCKVILLE, MD, Apr 20 (MARKET WIRE) --
MarketResearch.com has announced the addition of IDATE's new report
"World Television Markets - Markets & Data," to their collection of
Broadcasting & Cable market reports. For more information, visit
http://www.marketresearch.com/redirect.asp?progid=67618&productid=2091951.

The world's television market is in the throes of a profound restructuring
as revenue is being redistributed according to origin, access mode and the
channels' market share. This 19th edition allows readers to track key TV
market indicators up to 2012 for over 30 countries.

Key questions

-- Leading channels' audience competing with multichannel Television
offers
-- Pay-TV driving market growth
-- Ad revenue threatened by the Internet
-- Asia-Pacific markets thriving while North American and European
markets are showing signs of saturation
-- Forecasts up to 2012
- Geographical zones and countries
- Reception modes: terrestrial, cable, satellite, DSL
- TV households: free to air, pay-TV
- Revenue: subscription, public funding, advertising
- Channels' audience share
- Mobile TV equipment

1. World
1.1. Growth of TV revenue
1.2. Advertising revenue by medium
1.3. TV reception modes
1.4. The pay-TV market
1.5. Digital TV

2. The United States
2.1. Evolution of TV revenue
2.2. Ad revenue by medium
2.3. TV reception modes
2.4. The pay-TV market
2.5. Digital TV
2.6. Growth of channels' audience share

3. Latin America
3.1. Evolution of TV revenue
3.2. Ad revenue by medium
3.3. TV reception modes
3.4. The pay-TV market
3.5. Digital TV

4. Asia-Pacific
4.1. Evolution of TV revenue
4.2. Ad revenue by medium
4.3. TV reception modes
4.4. The pay-TV market
4.5. Digital TV
4.6. Growth of channels' audience share

5. Europe
5.1. Evolution of TV revenue
5.2. Ad revenue by medium
5.3. TV reception modes
5.4. The pay-TV market
5.5. Digital TV
5.6. Growth of channels' audience share

Data Base
Indicators for each country and region examined
Past 2005 - 2006 - 2007
Forecasts 2008 - 2012
1.1 Revenue (total and per household)
TV revenue: Public funding, Advertising, Pay-TV revenue
Ad revenue: TV, radio, print, Internet advertising
1.2 Household equipment
Number of TV households, of which: analogue, digital, free to air
(FTA), pay-TV
Number of terrestrial households, of which: FTA analogue, analogue
pay-TV, FTA digital, digital pay-TV
Number of satellite households, of which: FTA analogue, analogue
pay-TV, FTA digital, digital pay-TV
Number of cable pay-TV households, of which: analogue, digital
Number of IPTV households
1.3 TV channels' audience share
1st channel, 2nd channel, 3rd channel, 4th channel, 5th channel
All other channels
1.4 Subscription to pay-TV offers
Premium TV channel, of which digital
Satellite packages 1 and 2
Cable 1 and 2, of which digital
IPTV 1 and 2
1.5 Mobile TV equipment
Number of individuals equipped/3G subscribers
Number of individuals equipped/broadcast subscribers (DVB-H or other)

Tables & Figures
Figure 1: Breakdown of global TV revenue in 2008 by zone (e)
Figure 2: Evolution of TV revenue around the globe by type of
financing, 2005-2012
Figure 3: Breakdown of TV households around the globe in 2008(e) by
zone
Figure 4: TV reception modes around the world, 2005-2012
Figure 5: Breakdown of satellite TV households around the globe by
zone in 2008(e)
Figure 6: Breakdown of cable TV households around the globe by zone in
2008(e)
Figure 7: Pay-TV households around the world, broken down by reception
mode, 2005-2012
Figure 8: Digital TV penetration worldwide by zone in 2008(e)
Figure 9: Evolution of TV revenue in the United States, 2005-2012
Figure 10: TV reception modes in the United States, 2005-2012
Figure 11: Breakdown of pay-TV households in the United States, 2008(e)
Figure 12: Rate of digital TV penetration in the United States,
2005-2012
Figure 13: Evolution of TV revenue in Latin America, 2005-2012
Figure 14: Breakdown of TV revenue in Latin America, 2005-2012
Figure 15: Breakdown of TV households in Latin America, by country, in
2007
Figure 16: Breakdown of TV households by reception, in Latin America,
2008(e)
Figure 17: Breakdown of pay-TV households in Latin America, 2008(e)
Figure 18: Percentage of TV households in Latin America that are
digital, 2008(e)
Figure 19: Evolution of TV revenue in Asia-Pacific, 2005-2012
Figure 20: Breakdown of TV households in Asia-Pacific, by country,
2008(e)
Figure 21: Breakdown of TV households by reception, in Asia-Pacific,
2008(e)
Figure 22: Percentage of TV households in Asia-Pacific that are
digital, 2008(e)
Figure 23: Evolution of TV revenue in Europe, 2005-2012
Figure 24: Breakdown of TV revenue in Europe's top 5 markets in 2008(e)
Figure 25: Breakdown of TV households in Europe, by country, 2008(e)
Figure 26: TV reception modes, 2005-2012
Figure 27: Number of pay-TV households in Europe, 2005-2012
Figure 28: Percentage of TV households in Europe that are digital,
2008(e)
Table 1: Evolution of TV revenue around the globe by zone, 2005-2012
Table 2: Evolution of ad revenue worldwide by medium, 2005-2012
Table 3: Evolution of ad revenue worldwide by zone/country, 2005-2012
Table 4: TV households around the world by zone/country, 2005-2012
Table 5: Pay-TV households around the world, by zone, 2005-2012
Table 6: Satellite pay-TV households around the world, by zone/country,
2005-2012
Table 7: Cable pay-TV households around the world, by zone/country,
2005-2012
Table 8: Digital TV households worldwide by zone/country, 2005-2012
Table 9: Evolution of ad revenue in the United States, by medium,
2005-2012
Table 10: Evolution of the leading TV networks' audience rating in the
United States, 2005-2007
Table 11: Breakdown of ad spending by medium in Latin America,
2005-2012
Table 12: Breakdown of ad spending by medium in Asia-Pacific, 2005-2012
Table 13: Cable pay-TV households in Asia, by country, 2006-2008(e)
Table 14: Satellite pay-TV households in Asia, by country, 2006-2008(e)
Table 15: Evolution of the top TV channels' audience share in Japan
Table 16: Breakdown of ad spending by medium in Europe, 2005-2012
Table 17: Households subscribing to a digital terrestrial TV service
in Europe, by country, 2005-2012
Table 18: Satellite pay-TV households in Europe, by country, 2005-2012
Table 19: Cable pay-TV households in Europe, by country, 2005-2012
Table 20: Digital TV households in Europe, by country, 2005-2012
Table 21: Growth of DTT in Europe's top five markets, 2005-2008(e)
Table 22: Total audience share of the top five channels in Europe's
five largest markets

For more information visit
http://www.marketresearch.com/redirect.asp?progid=67618&productid=2091951

Contact:
Gregg Kellett
MarketResearch.com
gkellett@marketresearch.com
240.747.3008

Copyright 2009, Market Wire, All rights reserved.

-0-