Following TAG Launch Success, Mobile Operator Optimus "PC-Enables" All Mobile Phone Subscriptions with Movial IP Communication PC Service

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Mon Apr 20, 2009 9:16am EDT

Movial Delivers on Promise to Generate More Communication
HELSINKI--(Business Wire)--
Movial, the company that inspires rich, intuitive Internet experiences, today
announced that Optimus, a leading mobile operator in Portugal (Mobile Carrier of
Sonaecom and partner of Orange group), after its successful TAG launch is now
PC-enabling all its mobile phone subscriptions through its mass market
"Webphone" PC service, powered by Movial Communicator PC. 

Optimus rolled out its IMS-based Communications service branded TAG last Spring,
which bundled a mobile subscription with the PC Communicator service at a flat
rate of 10 Euros (approximately 14 US Dollars) a month among the TAG community.
With Movial`s PC client software, Communicator, Optimus was able to extend its
services to PC users for the first time, providing an additional and exciting
channel aimed at teenagers for rich, multimedia communication. With its
compelling and fully integrated end-user experience that includes IM, SMS, MMS,
email, VoIP, video telephony, voice and video mail, all based on Presence,
Movial Communicator enabled Optimus TAG users to access TAG services from both
their PCs and their mobiles which resulted in a measurable spike in
communication. TAG users have picked up the Optimus Webphone in masses. PC usage
was beyond expectation and over 90% of that usage was Voice and SMS traffic --
with almost no cannibalization. 

"We were delighted to see the uptake in our TAG offering, and based on its
success we are now extending the Webphone service to all our mobile phone
subscribers," said Miguel Almeida, Executive Director of Sonaecom. "Movial has
been an exceptional partner in delivering on what they promised - proven ability
to generate more communication with the best possible user experience. Our
subscribers are delighting in the flexibility and greater access they have to
communicate in new and exciting ways - with Presence built in -- so they can
communicate from wherever they are, whenever and however they like." 

"Optimus continues to grow their market and extend innovative offerings to its
over 2.8 million subscribers by empowering them to continue to use their
services on the PC," said Victor Donselaar, President at Movial. "Movial is
proud to be a part of Optimus` continued success in making people`s lives richer
and easier. We applaud Optimus for its forward thinking strategy and in
extending its hugely successful Webphone offering to all of its mobile phone
subscribers for compelling, revenue generating communication service." 

Device manufacturers, network equipment vendors and service providers are
continuously searching to provide end-users with compelling converged IP-based
services across the mobile and fixed domain. These services need to provide
end-users with a great user experience as well as leverage IP and IMS
infrastructure investments and provide revenue-generating opportunities. Movial
provides proven business solutions for IP communication services. More than 18
carriers around the world rely on Movial`s converged unified communications and
rich communications across PC, Mobile, Set-Top Box and other devices. The
company has the most IP communication commercial deployments and IMS clients in
the world. Movial customers and partners include Orange, Optimus, Telefonica,
Texas Instruments, Samsung and Ericsson. 

About Optimus

Since its launch in 1998, Optimus has been continuously growing in the
Portuguese market with one goal in mind: to lead the Portuguese
telecommunications market by offering high-quality services and mobile phones to
its customers that make people's lives easier. Optimus is the only
telecommunications operator in the world to have received three GSM Awards for
three consecutive years and has been recently recognized by the national
telecommunications regulator as the best network operator in the Portuguese
market. More information about Optimus is available at www.optimus.pt. 

About Movial

Movial inspires rich, intuitive Internet experiences for companies embracing
transformational technologies. Leveraging its deep expertise in Internet, Linux
and mobile devices, Movial seamlessly enables its customers to deliver richer
user experiences to millions of people on PCs and on mobile devices. Movial's
device creation, Internet communications applications and design for digital
services are generating revenue for industry leaders like ARM, Nokia, Orange,
Telefónica, and Optimus. By delivering highly intuitive and compelling user
experiences, Movial has become the trusted source for enriching the way people
interact every day. For more information, visit http://www.movial.com. 





Media:
Abelson Group For Movial
Ilona Mohacsi, +1 631-764-3729
ilona@abelsongroup.com



Copyright Business Wire 2009

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