Atrato Equips Entertainment Experience with High Performance, Tiered Storage for Digital Cinema Transcoding

Compact and Scalable Solution Seamlessly Moves Data across a Wide Range of
Formats
LAS VEGAS--(Business Wire)--
Atrato, Inc. (www.Atrato.com), a leading provider of high-volume on-demand
storage for the digital media, entertainment, Web 2.0 and high performance
computing (HPC), today announced that Entertainment Experience, LLC has selected
the Atrato Velocity1000 (V1000) for high speed image storage and distribution.
The V1000 will equip Entertainment Experience`s digital cinema transcoder with
compact, high performance tiered storage, using the Intel X25-E Extreme SATA
Solid-State Drives (SSDs) for Tier 0 acceleration. This will enable the
Entertainment Experience product to store up to 56 terabytes (or 2500 HD movies)
and serve thousands of hours of concurrent HD data streams in a single 3U rack
unit, producing a solution that uses up to 75% percent of the rack space and 80
percent of the power of competing products.

"By choosing Atrato we are enabling a transcoding solution that offers much
higher performance and capacity density," said Jim Sullivan, Entertainment
Experience president and co-owner and former COO and CTO for Kodak Digital
Cinema. "It can uniquely scale to support the transcoding of multiple
simultaneous streams, regardless of source/target formats and data volume."

Effective transcoding (direct digital-to-digital conversion of one format to
another) can be critical for maximizing the production and delivery of high
definition video content. Atrato`s new V1000, which was announced earlier this
month, offers a tiered storage architecture that combines the raw performance,
storage density and power efficiency of SSDs with the capacity and low cost of
HDDs. Atrato's intelligent platform, powered by ApplicationSmart software, is
ideal for the high throughput and data intensive environments that are typical
for Entertainment Experience customers. It accelerates data for high access
content and scales from terabytes to petabytes of storage.

"ApplicationSmart provides the industry with a Tier 0 storage solution that
takes advantage of the increased performance and power savings of our
solid-state drives," said Pete Hazen, director of marketing for Intel NAND
Solutions Group. "Using Intel SSDs, Atrato users can also take advantage of
excellent application acceleration and intelligent system scaling."

"Entertainment Experience provides unique value to its customers, by addressing
the most challenging issues in digital entertainment and distribution," said
Steve Visconti, president and CEO of Atrato. "Their new transcoding system is
another example of the company`s commitment to provide high quality, high speed
solutions with significantly lower cost and footprint."

About the Atrato V1000-powered Transcoder

The new Entertainment Experience transcoder integrates Microsoft Encoder on a
standard Windows 2003/2008 server system equipped with multi-core technology for
CPU scaling. The Atrato V1000 will be used for advanced input/output (IO)
storage that delivers extreme performance.

Atrato brings the ability to take advantage of hybrid SSD and HDD block-level
optimization as well as file level content that can be ingested into a
solid-state LUN. This accelerates transcoding by 200 to 800 percent, depending
upon the workflow software used.

With the V1000, the transcoder can store 56TB of content per 3U rack unit. Self
maintaining, fail-in-place SAID arrays provide a high performance content deep
archive that feeds the solid state low latency tier offering instant access to
thousands of hours of high-definition 1080p VC-1 or MPEG2, MPEG4 content. The
Atrato V1000 can automatically move data between SSD and HDD RAID storage tiers
to provide linearly infinite scalability.

About Entertainment Experience

Entertainment Experience, LLC (www.entexpinc.com) is an entertainment company
focused on providing unique digital entertainment products and solutions to home
consumers, professional theatres and commercial projection markets. Established
in September 2007, the company is focused on changing the cost/value performance
of digital motion entertainment solutions. Entertainment Experience`s System
Products and Services can be found on-line at www.entexpinc.com.

About Atrato, Inc.

Based in Westminster, Colorado, Atrato Inc. (www.Atrato.com) is revolutionizing
the data management and storage markets by challenging the traditional thinking
on how to optimize storage tiers. Atrato automated tiered storage architecture
provides unparalleled performance density, management, and scalability, while
significantly reducing operational costs within the data center. The solution
currently benefits businesses in the Entertainment, IPTV, VOD, Web 2.0 and HPC
markets.

Fusion Public Relations
Heather Lukens, 212-651-4227
heather.lukens@fusionpr.com
or
Atrato, Inc.
Stacy Kamigaki, 720-536-4000
skamigaki@atrato.com

Copyright Business Wire 2009