Batanga, Inc. Raises Series D Financing to Expand Its Ad Network in the U.S. and...

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Mon Apr 20, 2009 9:30am EDT

Batanga, Inc. Raises Series D Financing to Expand Its Ad Network in the U.S.
and Latin America

Tudor Ventures and H.I.G. Ventures lead the round to aggressively develop
Batanga's Ad Network domestically and internationally

MIAMI, April 20 /PRNewswire/ -- Batanga, Inc., the leading Hispanic-focused
online media company based in Miami, Florida, announced today it has completed
its Series D financing. Tudor Ventures as well as H.I.G. Ventures led the new
round of financing and were joined by other existing investors. The funds will
be used to further develop Batanga's online advertising network, HispanoClick
by investing in and implementing sophisticated and advanced targeting
technologies. 

"A year ago, we acquired the largest Hispanic pure-play ad network,
HispanoClick, as a great complement to our traditional Batanga.com publishing
business. We have rapidly grown our ad network business both in terms of reach
and advertisers. Today our combined assets provide advertisers with
unparalleled reach that is well over half of all U.S. Hispanics online. This
financing will allow us to deliver even higher quality reach and drive
performance for our advertising partners through the implementation of state
of the art optimization and targeting technologies," said Rafael Urbina,
Chairman and CEO of Batanga, Inc. "Additionally, we are actively working to
extend our offerings, therefore providing similar success to advertisers in
Latin America." 

Since April 2008, Batanga, Inc. has aggressively built its ad network platform
and expects to implement a new series of targeting and performance
enhancements in the coming weeks. Currently, Batanga, Inc., maintains dominant
traffic all through Latin America. Implementing targeting technologies
throughout its global network, will allow advertisers to more effectively and
strategically reach Hispanics in the U.S. and Latin America as well. Focusing
on the market's need for mass reach and effective performance has been the
driving force behind the ad network's growth.

"There is no doubt that with Batanga's unrivaled reach and cutting-edge
targeting capabilities, they have a true advantage and will continue to
provide their advertisers with the innovation that has made them a leader in
the U.S. Hispanic market for ten years," said John Kim, managing director at
H.I.G. Ventures. "The team of professionals is only second to the
result-driven marketing solutions that they are consistently providing to
advertisers."

Thomas Weisel Partners LLC served as financial advisor and placement agent to
Batanga, Inc. on this financing.

About Batanga, Inc.
Batanga, Inc. is the leading Hispanic-focused online media company.
Batanga.com, its flagship property, is consistently one of the top online
destinations for U.S. Hispanics. Batanga's ad network, HispanoClick, is the
largest Hispanic-focused ad network according to comScore MediaMetrix.
Batanga, Inc. maintains offices in Miami and New York. Learn more at
http://corp.batanga.com

About Tudor Ventures
Tudor Ventures, established in 1996, is the venture capital and private equity
arm of Tudor Investment Corporation, an internationally recognized,
diversified investment management firm with total assets under management in
excess of $10 billion. Tudor Ventures currently manages approximately $600
million in private equity commitments and since 1998 has invested over $400
million in 50 companies. Tudor Ventures invests in information technology and
rapidly growing companies providing capital for expansion, acquisition and
founder liquidity. For more information about Tudor Ventures, visit
www.tudorventures.com.

About H.I.G. Ventures
H.I.G. Ventures partners with entrepreneurs to provide the capital, expertise
and relationships necessary to build market-leading businesses.  With over
$550 million in dedicated venture and growth capital under management, the
firm's team invests nationally in early to growth-stage information
technology, healthcare and service businesses. H.I.G. Ventures is the venture
capital affiliate of H.I.G. Capital, a leading private equity investment firm
with over $4 billion of capital under management.  H.I.G. Ventures has offices
in Atlanta and Miami.  For more information, visit www.higventures.com

SOURCE  Batanga, Inc.

Natalia Martinez, Batanga, Inc., +1-305-476-2974 x238, natalia@batanga.com
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