Celebrity Chef Guy Fieri and the National Pork Board Celebrate Summer Grilling With...

Celebrity Chef Guy Fieri and the National Pork Board Celebrate Summer Grilling
With 'Search for the Next Pork Personality'

Pork's Versatility, Taste and Value Give it the Starring Role on the Grill

DES MOINES, Iowa, April 20 /PRNewswire/ -- As Americans bring their grills out
of hibernation, the National Pork Board is "Fieri-ing" things up in
celebration. With the launch of the "Search for the Next Pork Personality"
contest, America's pork producers are giving pork fans everywhere a chance to
showcase their star qualities on the grill and meet the go-to guy when it
comes to heating up the grates - celebrity chef and grilling guru Guy Fieri.

Known for his big personality, Fieri says pork is his secret for grilling
success because it can be served up in so many ways. Now, passionate pork fans
like him, who enjoy "hogging" the spotlight and have great pork tips to share,
are invited to submit a video on TheOtherWhiteMeat.com. Three lucky finalists
will meet Fieri and go tong-to-tong in a live grill-off for the title and
$5,000.

"Pork is a cut above the rest because it's so versatile," says Fieri. "No
matter what your 'pork-sonality' is - whether you like it low and slow on the
barbeque or prefer to toss a tenderloin on the grates - there's something out
there for you. I love pork because it pairs with anything -spices, seasonings,
flavors or side dishes, which is what makes it the secret to good grillin'."

As 70 percent of Americans cook more at home to save money(1), according to
the "Affordable Meals Survey" conducted by the National Pork Board, pork is
cast as an ideal meal choice because it is one of the best values in the
meatcase. Plus, Fieri says pork is quick and easy to prepare. It can be as
simple as throwing together some spices to create a custom rub or just
grabbing some ground pork to whip up tasty burgers.

Get Your Grill-on with Guy
For those who want to add some sass to their summertime meals, Fieri shows how
easy it is to pair interesting flavors with pork to create seasonal dishes
that are on the table in no time:

-- Strawberry Pork Chop Fiesta - This appetizer combines fresh summer
strawberries, artichokes and chiles with a bacon-wrapped chop for a
unique pairing of sweet and savory flavors. It is an ideal
crowd-pleaser
for backyard barbeques.
-- Tastebud Poppin' Pork Piccata - With garlic, capers, white wine and
Dijon mustard, this twist on a traditional piccata is big on flavor
and
small on prep. Pork blade steaks are simply marinated, then hit the
grill - all taste, no sweat!

-- Pork En Fuego - According to Guy, the "fire" in this lean pork
tenderloin dish is all in the spices. Think cayenne pepper, paprika
and
cumin meet fresh peppers and red pepper flakes. Caliente!

Turn Your Pork Tip Into Prizes
Do you have a pork tip that's behind the secret to your success? Tell us!
Through August 31, passionate pork fans everywhere can enter The National Pork
Board's "Search for the Next Pork Personality" by submitting a video on
TheOtherWhiteMeat.com. Each entrant must share their best tip for grilling
pork. Multiple factors will be considered when selecting the "top hog,"
including creativity and originality, and the pork love needs to come through
loud and clear.

Three finalists will be selected for a live finale grill-off in New York City.
Each will prepare a pork recipe that showcases their tip for Fieri and a panel
of judges. The winner will be named the "Next Pork Personality," take home
$5,000, a Char-Broil(R) grill and grilling accessories.

"Go big or go home - that's the way I cook and that's how you'll have to grill
if you want to be the Next Pork Personality," said Fieri. "I want to see an
awesome tip, an amazing pork recipe with off-the-hook flavor and a personality
that's bigger than mine!"

Takin' Pork To The Streets
Back in action for the second year in a row, The Other White Meat(R) Tour is
criss-crossing the nation to remind America that pork is the best kept secret
on the grill. The pork tour will visit 27 cities from Sacramento to New York
City this summer, sampling sizzlin' pork and offering up fun and free
family-friendly activities!

A dozen of the stops will include a local contest to find Pork's #1 Fan in
that city. Entries will be collected on-site at the tour and winners will walk
away with a $500 gift card to a local retailer. In those markets, for everyone
who enters the contest, America's pork producers will provide 10 pounds of
pork to a local food bank - that's equivalent to 50 meals per entry.

"We're excited to bring the great taste of grilled pork to so many people
through The Other White Meat Tour this summer," said Traci Rodemeyer of the
National Pork Board. "America's pork producers are proud to take it one step
further to support local food banks in several communities where the Tour is
stopping. The more people that enter to be Pork's #1 Fan in these cities
translates into more meals, which will hopefully feed thousands across the
country."

TheOtherWhitemeat.com
Find out if the tour and contest are coming to your city by visiting
TheOtherWhiteMeat.com. While there, you can find thousands of grill-friendly
recipes including those from Guy Fieri, his grilling tips, and complete rules
and information on how to enter the "Search for the Next Pork Personality."

About The National Pork Board
The National Pork Board has responsibility for Checkoff-funded research,
promotion and consumer information projects and for communicating with pork
producers and the public. Through a legislative national Pork Checkoff, pork
producers invest $0.40 for each $100 value of hogs sold. The Pork Checkoff
funds national and state programs in advertising, consumer information, retail
and foodservice marketing, export market promotion, production improvement,
technology, swine health, pork safety and environmental management.

(1) The survey was conducted online with a random sample of 1,093 mothers aged
18+ with a child/children in the home - all members of the Impulse Research
proprietary online panel. The Impulse Research proprietary online panel has
been carefully selected to closely match US population demographics and the
respondents are representative of American women 18+. Research was conducted
in December 2008. The overall sampling error for this survey is +/- 3% at the
95% level of confidence.

SOURCE National Pork Board

Traci Rodemeyer of Pork Information Bureau, +1-515-223-3529,
TRodemeyer@pork.org; or Dana Pierson of Weber Shandwick, +1-312-988-2406,
dpierson@webershandwick.com, both for National Pork Board