The 'HOT TAMALES(R) Report on What is Hot in America'

BETHLEHEM, Pa., April 20 /PRNewswire/ -- Hot off the press is the "HOT
TAMALES(R) Report on What is Hot in America." HOT TAMALES(R) Brand Chewy
Cinnamon Flavored Candies is a leader of all things "hot" and shares this
lighthearted look at young Americans.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070724/NETU092-b )

WHAT'S HOT TAMALES(R) HOT?

HOT TAMALES(R) wanted to know "What issues are hot?" While options included
"Politics," "Dating/Sex," "Education" and even "Being Green," young Americans
chose:

-- Health/Looking good
-- Connecting with friends
-- Family

-- Keeping or finding a job

WHAT'S NOT HOT?

On the other hand, HOT TAMALES(R) asked, "What's not hot?" While some of the
options included "Debt," "Gossiping," "War" and "Tattoos," it appears many
young Americans are going for a more natural look and living green! They
chose the following most often as NOT HOT!

-- Gas-guzzling cars
-- Lots of makeup

-- Smoking

HOT PEOPLE?

Moving from issues to people, HOT TAMALES(R) asked Americans, "Which 'HOT'
personalities are you most interested in hearing more about?" With over 40
sizzling hot choices such as Michael Phelps, Oprah, Jay-Z and Tiger Woods,
those surveyed looked to the White House. President Obama won by far as the
personality respondents wanted to hear more about!

-- President Obama
-- Will Smith

-- Angelina Jolie

HOT COUPLES?

Can two be better than one? HOT TAMALES(R) asked, "Which would be the hottest
couples of 2009?"Michelle Obama apparently adds to the President's hot factor!

-- President Obama and his wife Michelle won as the hottest couple!
-- Brad Pitt & Angelina Jolie came in a close second

-- Beyonce & Jay-Z, while hot, came in third.

HOT BUTTONS?

HOT TAMALES(R) took respondents back to reality and asked them "Which hot
buttons cause you to lose your temper?" Offered many situations sure to raise
your temperature, young people chose:

-- Paying bills/economy
-- Bad drivers

-- School/work burdens

FREE TIME?

With leisure time a "hot commodity," the question "How do you most often spend
your free time?" showed young Americans value their family and friends. With
options such as "partying," "traveling" and "shopping," they chose:

-- Spending time with family
-- Surfing the net

-- Hanging out with friends

Brian Bachrach, Senior Brand Manager for the HOT TAMALES(R) Brand commented,
"Our HOT TAMALES fans love this look at hot issues both fun and serious. With
its intense flavor and untamed taste, HOT TAMALES(R) is the perfect brand to
help select what's 'hot,' whether it be issues, pastimes or people."

The HOT TAMALES(R) Brand is the #1 chewy cinnamon candy in the U.S.* HOT
TAMALES(R) Candies are kosher and gluten free. Each HOT TAMALES(R) chewy
candy has only 7 calories and 0 grams of fat.

*Source: IRI Reviews -- 52 Weeks Ending 1.25.09 -- Total U.S. FDMx

HOT TAMALES(R)Survey Background
MarketTools, Inc. of San Francisco, CA, conducted a random, online sampling of
673 18-24 year olds between 1/6/09 and 1/8/09. The sample was divided among
341 women and 332 men.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered
in Bethlehem, PA, where it manufactures PEEPS(R), HOT TAMALES(R), MIKE AND
IKE(R), MIKE AND IKE(R) ZOURS(R) and TEENEE BEANEE(R) Brand Candies. PEANUT
CHEWS(R) Brand Candies are produced in Philadelphia, PA.Just Born employs over
475 associates and markets its candy in over 45 countries. All Just Born
candies are made in the U.S.A. For more information, fans can visit
www.mikeandike.com, www.hottamales.com, www.peanutchews.com,
www.marshmallowpeeps.com or www.justborn.com.

Images available upon request.

SOURCE Just Born, Inc.

Ellie Deardorff of Just Born, Inc., +1-609-279-0977, Edeardorff@justborn.com