Jake to Marketing, Sales, Promotion, and Advertising Executives: 'Life is good(R)'

Jake to Marketing, Sales, Promotion, and Advertising Executives: 'Life is
good(R)'

WALPOLE, Mass., April 20 /PRNewswire/ -- When it comes to keeping customers
motivated and loyal, marketing, sales, promotion, and advertising managers can
now tap the world's foremost cultural champion of optimism for help -- Jake,
the symbol of the powerful Life is good(R) brand and philosophy.

The Life is good Company has partnered with T.R. Miller Co., Inc. to introduce
its colorful collection of Life is good apparel and accessories, and the
contagious smile of Jake, for use in corporate marketing, advertising, sales
incentive, promotion, and customer loyalty programs.

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"Now more than ever, we must demonstrate our appreciation of our customers for
their continuing loyalty and support. And today, one of the most powerful and
effective messages that we can communicate is the message of optimism," said
Bert Jacobs, Life is good Company Co-founder and Chief Executive Optimist.

"The Life is good philosophy and brand has grown and thrived on spreading
optimism, positive energy, and good clean fun to individuals all around the
world. We're hoping that Jake can lend a hand -- and his contagious smile --
to help support corporate and organizational marketing and communications
programs," Jacobs said.

Tom Miller, president of T.R. Miller Co., Inc., said the entire Life is good
product line is available for use as promotional items, promotional products,
promotional gifts, and advertising specialties -- as well as corporate gifts
and in the company store.

Life is good products include apparel and accessories for men, women, and
children as well as an increasing number of accessories categories. In
addition to its clothing lines, Life is good features jewelry, dog products,
beach toys, carry bags, drink containers, car accessories, picture frames, and
furniture.

"We think that the Life is good philosophy and its positive messages -- 'Do
what you like. Like what you do,' 'Spread good vibes,' and 'Half full' -- will
cut through the current climate to resonate directly with customers," Miller
said.

"You look at Jake's smile and think 'Life is good' and you just can't help
feeling the optimism. That's the message and spirit that we want to help
companies bring to their customers," he said.

For more information about the availability of Life is good apparel and
accessories as promotional items, promotional products, and promotional gifts,
visit the T.R. Miller website at http://www.trmiller.com/lifeisgood or call
toll-free 1-800-449-6822, x610, or 1-508-850-7610.

About The Life is good Company
The Life is good Company, based in Boston, Mass., spreads good vibes through
its colorful collection of apparel and accessories, and the contagious smile
of Jake, its optimistic cultural hero. The company was founded in 1994 by Bert
and John Jacobs, who spent the early years of the business designing and
hawking tee shirts in the streets of Boston and out of a van on road trips up
and down the East Coast of the United States. Their colorful clothing with the
refreshingly positive messages soon caught on. The company has enjoyed solid
year to year growth ever since, growing brand recognition, and a strong
reputation for its charitable activities. The Life is good Company website is
at www.lifeisgood.com.

About T.R. Miller Co., Inc.
Founded in 1975 by Tom Miller, T.R. Miller Co. Inc. has grown from a one-man
start-up to become an industry leader in the top 5% of the $17 billion
recognition and promotional products industry. Based in Walpole, Mass., T.R.
Miller successfully promotes businesses with quality custom branded
merchandise, corporate recognition programs, and company store programs.
Additional information on T.R. Miller is available at www.trmiller.com.

SOURCE The Life is good Company

Don Goncalves of Tiziani Whitmyre for The Life is good Company,
+1-781-793-9380, dgoncalves@tizinc.com