Judy Gerber Joins Vestcom International, Inc. as Director, Nutrition and Regulatory Affairs

Accomplished Veteran Dietitian to Support Health and Wellness Programs
LITTLE ROCK, Ark.--(Business Wire)--
Vestcom International, Inc., the leading provider of customized shelf-edge
marketing solutions to major retailers and brand manufacturers in the grocery,
drug, and mass merchandising industries, today announced the hiring of Judy
Gerber as Director of Nutrition and Regulatory Affairs. In this position, Gerber
will provide strategic nutrition vision, insight, and technical support for
Vestcom`s Health and Wellness programs while ensuring accuracy and relevancy of
the company`s nutrition data and criteria as regulated by the FDA/USDA.

Gerber brings over 20 years of extensive, high-level expertise in the
development and management of strategic health and wellness projects for both
industry and academia. Her accomplished background encompasses leading positions
at major international brands including Kraft Foods Global, Quaker Oats, and
NutraSweet, as well as top academic institutions like Northwestern University
Medical School. Gerber maintains considerable competencies in FDA regulations,
clinical research, consumer trends assessment, strategic planning, and
communications.

"We are thrilled to have such a multitalented and innovative leader joining our
team," said John Lawlor, chief commercial officer of Vestcom. "Judy`s unique
combination of clinical, regulatory, and strategic experience will prove a
tremendous asset to our in-store health and wellness initiatives, driving
further growth and ensuring flawless compliance."

Gerber maintains leadership positions in academia, the food industry, and
non-profit organizations and is the media spokesperson for the American Heart
Association`s Chicago division. With an M.S. in Food Science from the University
of Illinois, she is a registered and licensed dietitian as well as a certified
counselor in weight and stress management.

About Vestcom International, Inc.

Little Rock, Arkansas-based Vestcom International, Inc. is the leading provider
of customized shelf-edge communications and specialized marketing services for
the retail industry, driving more sales by connecting marketing and
merchandising at the shelf for the nation`s top retailers and their suppliers,
and processing more than 100 million price/promotion updates per week through
its ten production facilities located across the United States. Vestcom`s
services benefit retail clients by reducing store operations expenses,
increasing retail sales and coordinating in-store execution with retailers and
their brand partners. For more information about Vestcom visit www.vestcom.com.

Sterling Kilgore, Inc.
Laura Haumiller, 630-964-8500 ext. 228
Account Executive
lhaumiller@sterlingkilgore.com

Copyright Business Wire 2009