Photos: Maxell Announces Availability of iVDR-Xtreme

NAB 2009 Attendees Invited to See Demo at Maxell Booth

LAS VEGAS, April 20 /PRNewswire/ -- Maxell Corporation of America,
(www.maxell.com), today announces that the iVDR-Xtreme is now available and
shipping. The first "Field Tough Media" solution of its kind, the iVDR-Xtreme
is designed for high-speed, high-resolution imaging and promises high capacity
storage in a compact, lightweight, portable design, with a tough and rugged
exterior. Maxell is showing a demo video of the iVDR-Xtreme at their 2009
National Association of Broadcasters Show booth #C9121.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/maxell/37935/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090420/NY01176 )

Maxell iVDR-Xtreme features a capacity of up to 250GB, and when used in a
professional setting, is capable of storing up to 20 hours of high-definition
video, 19 hours of digital video and 110 hours of DVD-quality video.

Maxell iVDR-Xtreme is a perfect solution for recording, storing and archiving
high-definition video content. Yielding superior speed and transfer rates of
up to 3Gbps*, Maxell iVDR-Xtreme is based on a Serial Advanced Technology
Attachment (SATA) model with a 26-pin interface, making it an excellent option
when working with high-resolution imaging.

The unique construction of the Maxell iVDR-Xtreme allows for its use in
extremely rugged conditions. Other external disk-based data storage solutions
typically cannot withstand any significant drop, but Maxell's patented
shock-absorbent technology can resist shock from a drop of 4.6 feet (1.4
meters) onto a hard surface, such as a tile floor. A hot-swappable feature
also allows users to remove or insert media at any time without having to
perform any kind of reboot or re-start.

"Since initially unveiling this product at last year's NAB we have been
conducting real-world testing and making necessary improvements so we could
bring a quality product to market that meets the needs of all professional
users," said Pat Byrne, senior marketing manager for Maxell. "This latest
technological advancement from Maxell expands our line-up of broadcast
products to be one of the most comprehensive in the industry, allowing our
customers to record, store and archive the highest quality HD footage."

The Maxell iVDR-Xtreme's range of mobile applications is countless. Some
examples include: capturing content for portable field production; on-site
graphic design/editing; sharing and editing large files between PC and Mac,
mobile forensics, medical and law enforcement, and for military field work
applications.

The new Maxell iVDR-Xtreme on display at the 2009 National Association of
Broadcasters Show weighs a total of 155.9 grams (6.1 ounces). With the
capability of up to 10,000 insertions and removal cycles, Maxell iVDR-Xtreme
is built for continued and repeated use. Compatible with all PC and Mac
computers, Maxell iVDR-Xtreme is preformatted with a FAT 32 file system. The
Maxell iVDR-Xtreme is bus-powered by either a high-speed USB 2.0 or 9-pin
FireWire 800 port. Should you need extra power, the iVDR-Xtreme ships with a
host of interface cables and a universal AC adapter. Either can supply ample
current.

The Maxell iVDR-Xtreme and adapter is now available for a List Price of
$778.00.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full
line manufacturer of digital media products for consumer, professional and
data storage markets. The company offers a full line of electronics care and
maintenance products along with storage products and a well-known brand of
headphones, iPOD/MP3 peripherals and speakers. Maxell has been recognized for
over forty years for delivering a comprehensive line of digital tape and
disc-based recording media products for consumer audio, video, camcorder and
data storage applications. http://www.maxell.com

* If directly connected to an iVDR device - USB and FireWire yield 480Mbps and
830Mbps respectively.

SOURCE Maxell Corporation of America

Pat Byrne, Senior Marketing Manager for Maxell, +1-201-794-5922,
pbyrne@maxell.com