Harris Corporation Teams With Orlando Magic to Create First-of-Its-Kind Broadcast...

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Mon Apr 20, 2009 10:39am EDT

Harris Corporation Teams With Orlando Magic to Create First-of-Its-Kind
Broadcast and IT Advanced Media Workflow in New Arena

State-of-the-art IPTV, Digital Signage Media Workflow Will Revolutionize how
Team Interacts With Fans and the Community

LAS VEGAS, April 20 /PRNewswire-FirstCall/ -- (NAB Show, Booth N2502) --
Harris Corporation (NYSE: HRS), an international communications and
information technology company, has engaged with the National Basketball
Association's Orlando Magic to create a first-of-its-kind broadcast and IT
advanced media workflow in the team's new arena.  Set to be the most
technologically advanced arena ever constructed, the Orlando Events Center
will offer fans unprecedented access to event coverage, both inside and
outside the arena, and provide significant new revenue-generating
opportunities for advertisers and sponsors.

The state-of-the-art Harris technology solution comprises a high-definition
(HD) video production and distribution and Internet Protocol TV (IPTV) system,
integrated with digital signage, which will allow the Magic to address
individual displays throughout the arena with replays, highlights, local
messaging and out-of-home advertising, and deliver stunning HD images that
enhance the fan experience.  In a departure from typical workflow designs in
other venues, the Harris system will provide fans unprecedented access to a
universe of information, merchandise and services.  The highly integrated
workflow will also enable the organization to enjoy improved staff efficiency,
while at the same time enhancing the Magic brand.  

"Working with an industry leader of Harris Corporation's caliber as we take on
this massive technical challenge gives us great sense of confidence," said
Alex Martins, Orlando Magic chief operating officer.  "As a result of this
relationship, everyone who visits the new Orlando Events Center will enjoy a
unique level of fan engagement and an unparalleled experience, and our arena
will undoubtedly become a technological showcase and the new standard for
sports and entertainment venues worldwide."

In addition to being named the Official Technology Provider for the
initiative, Harris will also become the inaugural "Champions of the Community"
partner for the new Orlando Events Center, which is scheduled to open in the
fall of 2010.  "Champion of the Community" partners are an elite fraternity of
brands who are committed to the Orlando, Parramore and Brevard County
communities.

"We are pleased to team with the Orlando Magic to create this state-of-the-art
entertainment venue," said Tim Thorsteinson, president of Harris Broadcast
Communications.  "For Harris, the Orlando Events Center will be an incredible
showcase of our unique ability to power an end-to-end, advanced media
workflow.  For the Magic, this one-of-a-kind venue will enable the team to
achieve unmatched customer/fan intimacy, realize many new revenue-generating
opportunities and position the Magic as the most progressive professional
sports organization in the industry."

Built around file-based workflows that merge broadcast technology with IT
infrastructure, the Harris systems will be designed and managed by Harris
Broadcast Communications and Harris IT Services.  Under Harris IT Services
management, the Harris team will deliver a cost-effective, streamlined managed
solution for the Magic and the city of Orlando, including a full product and
network support program.  The new arena is scheduled to be ready for the
team's 2010-2011 season.

The comprehensive Harris production and distribution system will include all
the components the Magic needs to present event action on scoreboards,
television monitors in suites and digital signage throughout the arena and in
Interactive Fan Zones in the front lobby of the arena and in the parking
garage entrances.  

Digital Signage and IPTV Network

Combining IPTV and digital signage over the same network will allow the Magic
to address individual displays in lobbies, concourses, concession areas, loges
and luxury suites with individually tailored messaging and video.  
On-the-fly, displays can be driven to show high-impact replays and highlights,
venue and other local messaging, out-of-home-advertising (OOHA), or any
combination of the three -- providing a richer fan experience and much greater
value to the Magic's advertising customers.

Control Room and Infrastructure

The world-class Harris range of signal processing, routing, test and
measurement, networking, fiber optics and monitoring products will be deployed
to ensure smooth signal flow and optimal quality throughout the venue.  Harris
multiviewers will be combined with remote monitoring to provide the Magic with
control room access to content running anywhere on the system.

High-End 3-D Graphics

The new system will be outfitted with a Harris broadcast-quality 3-D graphics
solution, which will enrich the viewing experience and provide unlimited
branding opportunities for the Magic and its advertisers.

Content Storage and Playback

An array of Harris HD/SD servers with internal up- and down-conversion
capability will provide storage and playback of broadcast-quality content in
any format and any aspect ratio.  Near-line storage for archive video will be
available, allowing the Magic to access a large library of franchise-related
content.

Editing and Slow-Motion Playback

A full-featured Harris HD/SD news, sports and production on-SAN editing system
will provide instant, shared access to content, allowing Magic editors to
perform edits and turnaround for slow-motion replays the moment ingest begins.
 This will enable the swift utilization of game action clips throughout the
venue. 

Harris Broadcast Communications offers products, systems and services that
provide interoperable workflow solutions for broadcast, cable, satellite and
out-of-home networks.  The Harris ONE(TM) solution brings together highly
integrated and cost-effective products that enable advanced media workflows
for emerging content delivery business models.

Harris IT Services is a leading provider of mission-critical IT and
communications services and support to defense, intelligence, homeland
security, civil, and commercial customers.  With over 3,000 professionals
performing to the highest industry standards at locations worldwide, Harris IT
Services offers essential past performance, proven technical expertise, and
innovative solutions in supporting large-scale IT programs that encompass the
full technology lifecycle.  The organization's distributed workforce, present
in all 50 states, and extensive experience in performance-based contracting
and managed IT services, combine to deliver best-value results to our
customers.  

About Harris Corporation

Harris is an international communications and information technology company
serving government and commercial markets in more than 150 countries. 
Headquartered in Melbourne, Florida, the company has annual revenue of $5.4
billion and 16,000 employees -- including nearly 7,000 engineers and
scientists.  Harris is dedicated to developing best-in-class assured
communications(R) products, systems, and services.  Additional information
about Harris Corporation is available at www.harris.com.


SOURCE  Harris Corporation

David Cohen, Director, Marketing Communications of Harris Broadcast
Communications, +1-610-327-6483, david.m.cohen@harris.com; Brian Galante of
Pipeline Communications, +1-570-425-2315, briang@pipecomm.com
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