Sony High-Definition Technology Adds Star Quality to Dallas Cowboys' New Stadium

LAS VEGAS, April 20 /PRNewswire/ -- (NAB Booth #C11001) Two global
entertainment giants - Sony Electronics and the Dallas Cowboys - are joining
forces to deliver a unique high-definition video experience.

The team's new stadium, scheduled to open in June, will give fans a great view
from every angle, with more than 3,000 Sony LCD displays throughout the luxury
suites, concourses, concession areas and more, offering fans viewing options
that extend beyond the action on the field. Producing and sending content to
these displays will be a range of Sony HD production equipment, including
studio cameras, optical camcorders and production switchers.

Fans can view replays, watch interviews with players and coaches and also see
content produced exclusively for the stadium's in-house TV network, according
to the team.

"Our new stadium will be an entertainment destination, and more than just a
great place to watch a game," said Jerry Jones, owner and general manager of
the Dallas Cowboys. "We were looking for the right company to work with on
delivering an entirely new type of immersive fan experience with the latest
cutting edge technology. With its consumer and professional HD technology
expertise, Sony was the right brand."

Sony is being designated as the "Official HD Television" of the Dallas
Cowboys. Future plans and sponsorship opportunities may also include the use
of Sony consumer electronics devices such as Blu-ray Disc players or
Playstation systems, to add to the level of fan excitement during games.

The Sony displays will be used to show game content and other Cowboys-produced
video and advertising elements. The Sony HD monitors, which range in size from
19 to 70 inches, will be connected via RS-232 interface to a Cisco IPTV
network, for digital signage and other content delivery applications.

The stadium's new HD control room has a Sony MVS-8000G production switcher and
BVM and LUMA(R) LCD displays, with Sony HDC-1450 cameras, XDCAM(R) HD PDW-700
camcorders, and PDW-HD1500 decks also being used. The Sony equipment will
capture and produce video for playback during games on the stadium's LED
screens and the HD displays throughout the venue.

"The Dallas Cowboys have a well-earned reputation for putting quality into
everything they do, from the team on the field to the video material they
produce," said John Scarcella, president of Sony Electronics' Broadcast and
Business Solutions Company. "Their brand and their vision of how entertainment
can and should be delivered is a perfect match for our HD technology, and
we're extremely proud to be working with them on this beautiful new stadium."

SOURCE Sony Electronics

Tom Di Nome of Sony Electronics Inc., +1-201-930-6357, Tom.dinome@am.sony.com;
or Brett Daniels of Dallas Cowboys, +1-972-556-9954,
Bdaniels@dallascowboys.net