HP Introduces Industry`s First Business-ready Infrastructure for Automated Service Delivery in Data Centers

* Reuters is not responsible for the content in this press release.

Mon Apr 20, 2009 11:00am EDT

BERLIN--(Business Wire)--
HP (NYSE:HPQ) today unveiled new solutions within its Adaptive Infrastructure
(AI) portfolio that fundamentally change the way technology is used to deliver
business services, while also reducing overall infrastructure costs and data
center complexity.(1)

HP BladeSystem Matrix (Matrix) is the industry`s first converged software,
server, storage and networking platform that automates service delivery for the
data center. HP Matrix Orchestration Environment provides a unified management
interface to rapidly design, deploy and optimize the application infrastructure.


Together, these offerings create an integrated pool of resources that operate in
both physical and virtual environments, creating the first truly business-ready
infrastructure. 

This powerful combination dramatically simplifies complex infrastructure tasks
such as disaster recovery, capacity planning, consolidation and provisioning. As
a result, companies can save nearly 80 percent in operational costs and realize
payback in as little as eight months, with a potential return on investment in
three years of over 300 percent.(2)

Through a self-service portal, Matrix provides chief information officers with a
push button approach to accelerating the provisioning of the infrastructure for
applications. It also dynamically assigns resources to meet the needs of the
business in minutes versus weeks or months. Resources are assigned to requests
as needed, and then returned to the pool once the service requirements are
completed, optimizing utilization of the infrastructure. 

HP has introduced several additional offerings that expand the flexibility of a
business-ready infrastructure including: HP LeftHand P4000 SAN solutions, HP
StorageWorks SB40c with P4000 Virtual SAN Appliance Software bundle, HP
StorageWorks 600 Modular Disk System and HP Insight Capacity Advisor
Virtualization Services. 

"Increasingly, customers are looking for data center solutions with Adaptive
Infrastructure properties such as superior economics, application-based cost
tracking, and true dynamic capacity management," said Mark Potter, senior vice
president, Infrastructure Software and Blades, HP. "Matrix is a game-changing,
all-in-one technology that allows the infrastructure to run at the pace of the
business." 

Changing the economics, simplicity and flexibility of IT

HP BladeSystem Matrix is the industry`s first all-in-one software, server,
storage and networking platform that allows customers to get the benefits of a
converged system without a "rip and replace" strategy for all their existing
data center investments. 

Benefits such as four-to-one network equipment consolidation and a 45 percent
reduction in server hardware and software costs provide early return on
investment.(1)

Based on the HP BladeSystem portfolio, Matrix offers customers the benefit of
the platform`s sophisticated power management. IT can use one-third less energy
through HP Thermal Logic Technology and accurately capture historical power
usage.(3) Customers can reclaim up to 50 percent of previously over-provisioned
data center circuit capacity.(3)

In addition, the automated workflow engine with template-based provisioning
increases productivity and decreases errors by removing manual steps and
facilitating coordination between technology teams, lowering service delivery
time from days to minutes. 

Matrix is available through HP Factory Express, the company`s customization and
integration service, with on-site implementation services and project management
for a seamless deployment. As business needs grow, a single Matrix environment
can easily be expanded to accommodate up to 1,000 systems. 

Converge everything

Matrix comes with HP`s new Virtual Connect 8Gb Fibre Channel and Flex-10
Ethernet modules. Virtual Connect Flex-10 is the industry`s first interconnect
technology that can allocate the bandwidth of a 10-Gb Ethernet network port
across four network interface card (NIC) connections, eliminating additional
network equipment and costs. Customers deploying virtual machines and using HP
Virtual Connect Flex-10 can realize savings of up to 55 percent in network
equipment costs.(4)

HP is extending the Virtual Connect offering with several updates:

* The Virtual Connect multi-enclosure stacking feature connects four enclosures
into one VC domain, reducing the number of Ethernet cables to two per rack. 
* HP Virtual Connect Enterprise Manager v1.30, part of the HP Matrix
Orchestration Environment, simplifies LAN and SAN connectivity management across
hundreds of HP BladeSystem enclosures. The software provides a central console,
enabling group-based configuration management, plus rapid assignment, movement
and failover of server-to-network connections for up to 200 virtual connect
domains.

HP defines the future of storage: industry standard storage

With its latest storage offerings, HP is enabling customers to harness excess
capacity from any vendor, anywhere in the network, and turn it into a single
pool of shared storage. Additionally, HP is delivering multiple tiers of storage
on a standard platform.

* The new HP LeftHand P4000 SAN solutions offer a scale-out architecture that
provides data replication and automatically balances data volumes across all
storage resources. Administrators can cost-effectively deploy shared storage
within virtual environments while using existing infrastructures. 
* The HP StorageWorks SB40c with P4000 Virtual SAN Appliance Software bundle is
the industry`s first highly available shared storage solution within a
virtualized blade server infrastructure.(5) The solution delivers a scalable
storage SAN that can be deployed within the HP BladeSystem. It can be expanded
across multiple blade enclosures to meet high-growth storage needs. 
* The HP StorageWorks 600 Modular Disk System (MDS600) provides direct-attach
storage (DAS) for HP BladeSystem. MDS600 enables customers to allocate any
number of drives to any server at 70 percent lower cost and 230 percent more
density than traditional DAS.(1) Storage can be allocated as needed to each
blade server, with the flexibility to reconfigure quickly and easily without
moving cables.

Virtualization enhanced with leading combination of services and software

HP Insight Capacity Advisor Virtualization Services help customers assess, plan
and design their ideal virtual environment. This service combines years of HP
virtualization expertise with HP Insight Capacity Advisor consolidation software
to identify the best approach for reducing the risk of downtime, increasing
responsiveness and helping maximize the return on investment of a virtualized
deployment. 

More information on today`s news is available in an online press kit at
http://www.hp.com/go/ConvergeEverything. 

About HP

HP, the world`s largest technology company, simplifies the technology experience
for consumers and businesses with a portfolio that spans printing, personal
computing, software, services and IT infrastructure. More information about HP
is available at http://www.hp.com/. 

Note to editors: More news from HP, including links to RSS feeds, is available
at http://www.hp.com/hpinfo/newsroom/. 

(1) Based on internal HP testing. 

(2) Based on a three-year return on investment/total cost of ownership analysis
using HP/Alinean HP Insight Dynamics - VSE Suite for HP ProLiant Servers ROI
Calculator, consolidating 320 rack-mount servers to 64 server blades in an HP
BladeSystem Matrix. 

(3) HP analysis. Compared to similarly configured rack-mount servers. 

(4) Comparison based on percentage cost saved per virtual machine using Internet
list price of HP Virtual Connect Flex-10 Ethernet modules required to support
six NICs and two fibre channel switches versus IBM and third-party networking
components. 

(5) Based on combined HP and HP LeftHand features and functionalities. 

This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize or
such assumptions prove incorrect, the results of HP and its consolidated
subsidiaries could differ materially from those expressed or implied by such
forward-looking statements and assumptions. All statements other than statements
of historical fact are statements that could be deemed forward-looking
statements, including but not limited to statements of the plans, strategies and
objectives of management for future operations; any statements concerning
expected development, performance or market share relating to products and
services; any statements regarding anticipated operational and financial
results; any statements of expectation or belief; and any statements of
assumptions underlying any of the foregoing. Risks, uncertainties and
assumptions include macroeconomic and geopolitical trends and events; the
execution and performance of contracts by HP and its customers, suppliers and
partners; the achievement of expected operational and financial results; and
other risks that are described in HP`s Quarterly Report on Form 10-Q for the
fiscal quarter ended January 31, 2009 and HP`s other filings with the Securities
and Exchange Commission, including but not limited to HP`s Annual Report on Form
10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and
does not intend to update these forward-looking statements. 

© 2009 Hewlett-Packard Development Company, L.P. The information contained
herein is subject to change without notice. The only warranties for HP products
and services are set forth in the express warranty statements accompanying such
products and services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein. 



HP
Jason Treu, +1-214-893-3096
jason.treu@hp.com
HP Media Hotline, +1-866-266-7272
pr@hp.com
www.hp.com/go/newsroom
or
Burson-Marsteller for HP
Barbara Tate, +1-212-614-5048
barbara.tate@bm.com



Copyright Business Wire 2009

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