MaintenanceNet, Inc. Advocates Marketing and Selling Service Contracts to Boost Revenues in a Down Economy

* Reuters is not responsible for the content in this press release.

Mon Apr 20, 2009 11:00am EDT

  CARLSBAD, CA, Apr 20 (MARKET WIRE) -- 
MaintenanceNet(TM), Inc., the leading provider of extended warranty and
maintenance contract management services, is advocating that
manufacturers and their channel partners adopt best-practice service
contract management strategies to improve revenues in the current
economy. Through a new white paper released today entitled, "Marketing
Service Contracts in a Down Economy," MaintenanceNet offers expert advice
with a goal of helping organizations succeed in service sales during
difficult times.

    The premise behind the white paper, which is available at no charge via
the company web site, www.maintenancenet.com, is that current market
conditions are driving companies to look beyond traditional sales methods
to identify profitable new revenue streams. Service sales represent an
area that can be highly lucrative, but is often overlooked. The paper
offers insight
into:


--  Selling the value of service sales to channel partners
--  Effective marketing that delivers service sales leads to channel
    partners
--  Using the latest tools and techniques to uncover and deliver new and
    renewal sales opportunities to channel partners
--  Reaching out to existing customers for up sell opportunities
--  Using technology to automate services sales transactions and improve
    time-to-close ratios
    

    
According to Scott Herron, CEO of MaintenanceNet, in a recession, the
importance of an effective service business strategy increases
exponentially. "Companies today are using hardware products longer, which
opens the door for more service contract renewals to be sold," he said.
"Clearly, there's no time like the present for manufacturers and their
channel partners to understand the value of managing those renewals."

    Sales, operations and marketing professionals should also consider that
the market will no doubt turn around, Herron said. "When it does, product
sales will take off once again, which means another round of service
contracts will be sold. Executives should ensure that their companies are
positioned with a technology platform that will allow them to capitalize.
Now is the time to set the stage to move a quantum leap ahead of your
competition when economic strength does return," he said.

    MaintenanceNet manages more than $10 billion in maintenance contracts
through Service360(TM), its comprehensive, software-as-a-service (SaaS)
platform. Through its "register, renew, refresh" approach to service
contract lifecycle management, MaintenanceNet makes it easier for
manufacturers and their channel partners to strengthen product and service
registration practices, sell and renew more service contracts, enhance
technology refresh sales, and identify unattached assets (products sold
without service agreements).

    About MaintenanceNet

    MaintenanceNet is the leading provider of extended warranty and
maintenance contract management services. The company's Service360
technology platform provides proven increases in overall profitability
and revenue for manufacturers and their channel partners.
MaintenanceNet's channel-friendly solutions automate and improve
underlying data integrity, resulting in reliable customer information for
registering and renewing service contracts. Using its online, interactive
software-as-a-service (SaaS) platform, MaintenanceNet provides the entire
supply chain with a 360-degree view of their warranty and service
contracts. The world's largest technology leaders turn to MaintenanceNet
to achieve greater success in their service businesses. For more
information, please visit www.maintenancenet.com or call 866-699-7212.

    MaintenanceNet, Service360, Registration360, Quote to Order and
Campaign360 are trademarks or registered trademarks of MaintenanceNet
Incorporated.

    

Contact:
Kelly Crothers
MaintenanceNet, Inc.
+1.760.496.7575
Email Contact

Paula Johns
Paula Johns Communications
+1.760.487.1799
Email Contact

Copyright 2009, Market Wire, All rights reserved.

-0-
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.