LoopNet Achieves 77% Year over Year Growth in Its Unique Visitor Traffic Multiple...

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Mon Apr 20, 2009 11:00am EDT

LoopNet Achieves 77% Year over Year Growth in Its Unique Visitor Traffic
Multiple Versus the Competition in Q1

- LoopNet.com Generated Over 7.5 Times the Unique Visitor Traffic of Its
Nearest Competitor in Q1 2009 -

- Google Analytics Reports LoopNet Averaged More than 5.4 Million Unique
Visitors During Q1 2009 -

SAN FRANCISCO, April 20 /PRNewswire-FirstCall/ -- LoopNet, Inc. (Nasdaq:
LOOP), which operates the largest online commercial real estate marketplace,
extended its leadership position as the most heavily trafficked commercial
real estate web site during Q1 2009 according to comScore, gaining traffic at
a time when other competing web sites were experiencing declines. For the
three months ended March 31, 2009, LoopNet.com generated over 7.5 times the
unique visitor traffic of the next closest commercial real estate marketplace
based on independent web traffic measurement by comScore Media Metrix.  The
7.5 times multiple of unique visitor traffic during Q1 2009 is an increase of
77% from the 4.4 times multiple achieved in Q1 2008, according to comScore.  

Additionally, LoopNet utilizes Google Analytics to measure, monitor and assess
its web site traffic.  According to the Google Analytics service, LoopNet.com
generated more than 5.4 million unique visitors during Q1 2009, which
represents an increase of approximately 9.0% over the average quarterly unique
visitors in 2008.  ComScore Media Metrix, which measures traffic differently
and reports on U.S visitor traffic, reported that LoopNet.com generated an
average of 992,000 unique visitors monthly during Q1 2009, which represents an
increase of 10.9% from the monthly average during 2008.

"While the commercial real estate environment remains very challenging,
LoopNet continues to generate market-leading traffic, and continues to see
rapid expansion in our traffic multiple.  In this climate, customers want to
ensure that their marketing expenditures generate maximum results.  We believe
LoopNet is the preferred and proven choice for unparalleled property marketing
both for lease and for sale.  We remain focused on delivering exceptional
marketing value, exposure and traffic to our customers," said Thomas Byrne,
LoopNet's President and Chief Operating Officer.  "LoopNet is the #1 online
commercial real estate marketplace for a variety of reasons, including our
cost-effectiveness, unparalleled reach and tangible value delivered to our
clients."

The LoopNet marketplace, available at http://www.LoopNet.com, covers all
commercial property categories, including office, industrial, retail,
multifamily (apartment properties for sale), hotel, land, specialty
properties, investment properties and businesses for sale.  At the end of
2008, the LoopNet marketplace featured more than $515 billion of property
available for sale and 5.2 billion square feet of space for lease. 

About LoopNet

LoopNet, Inc. is the leading online marketplace for commercial real estate and
businesses for sale in the United States.  The LoopNet.com online marketplace
enables commercial real estate agents, working on behalf of property owners
and landlords, to list properties for sale or for lease by submitting detailed
property listing information in order to find a buyer or tenant.  Commercial
real estate brokers, agents, buyers and tenants use the LoopNet online
marketplace to search for available property listings that meet their
commercial real estate criteria.  By connecting the sources of commercial real
estate supply and demand in an efficient manner, LoopNet enables commercial
real estate participants to initiate and complete transactions more
cost-effectively.  LoopNet also delivers technology and information services
to commercial real estate organizations to manage their online listing
presence and optimize property marketing.

LoopNet customers include virtually all of the top commercial real estate
firms in the U.S., including CB Richard Ellis, Century 21 Commercial, Coldwell
Banker Commercial, Colliers International, The CORE Network, Cushman &
Wakefield, First Industrial Realty Trust, Grubb & Ellis, Jones Lang LaSalle,
Lee & Associates, Lincoln Property Company, Marcus & Millichap, NAI Global,
ONCOR International, ProLogis, Prudential CRES, RE/MAX, Sperry Van Ness,
Staubach Retail and TCN Worldwide.

Forward-Looking Statements

This release contains forward-looking statements regarding LoopNet's online
commercial marketplace, visitor traffic, our customers, our strategic
alliances, the continuing adoption of the Internet to market and search for
commercial real estate and the value we provide to our members.  These
statements are based on current information and expectations that are
inherently subject to change and involve a number of risks and uncertainties. 
Actual events or results might differ materially from those in any
forward-looking statement due to various factors, including, but not limited
to, economic events or trends in the commercial real estate market or in
general, our ability to introduce new or upgraded products or services and
customer acceptance of such services, our ability to integrate service
partners into our systems and platforms, our service partners' ability to
expand and manage growth, our ability to continue to attract unique visitors
to our web site, our ability to continue to attract new registered members,
convert them into Premium Members and retain such Premium Members, our ability
to obtain or retain listings from commercial real estate brokers, agents and
property owners, competition from current or future companies, our ability to
receive timely and accurate sales data from our partners, seasonality and our
ability to manage our growth.  Additional information concerning factors that
could cause actual events or results to differ materially from those in any
forward-looking statement is contained in our filings with the Securities and
Exchange Commission (SEC).  Copies of filings made by us with the SEC are
available on the SEC's web site or at http://investor.LoopNet.com/sec.cfm. 
LoopNet does not intend to update the forward-looking statements included in
this press release that are based on information available to us as of the
date of this release.


SOURCE  LoopNet, Inc.

Cary Brazeman, +1-310-205-3590, pr@LoopNet.com, for LoopNet, Inc.
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